Target is directly integrating its in-house digital ad network with the CitrusAd retail media platform.
Target launched its Roundel ad network in 2019 as a tool for CPG brands to create personalized digital ad campaigns aimed at Target customers. Beginning in May 2021, Roundel will soon be accessible from the CitrusAd platform and CPG brands will have the ability to seamlessly launch and manage their Target product ad campaigns via CitrusAd’s self-serve platform.
Roundel advertisers will also have the option of utilizing the CitrusAd managed services team to drive and optimize digital media activity. Target product ads activated on the CitrusAd platform will go live on Target.com and the Target app within 24-48 hours.Chain Storeage