In this 5 Insightful Minutes episode, Richard McKenzie, Chief Executive Officer at Veloq (a division of the Rohlik Group), joins Omni Talk to reveal how they’ve cracked the code on profitable online grocery delivery. From achieving 30% annual growth to maintaining an 88 NPS score, Richard breaks down how Rohlik delivers full-basket grocery in 3 hours profitably, why their automation approach succeeds where others have failed, and how building technology “customer backwards” creates operational excellence.
If you’ve ever wondered what actually makes online grocery work financially, this episode is for you.
🔑 Topics covered:
✅ How to achieve profitability in online grocery delivery
✅ Why full-basket strategy drives sustainable unit economics
✅ The importance of right-sizing automated fulfillment centers
✅ Building grocery-first technology vs. adapting warehouse solutions
✅ Managing complexity across 7 picking zones in 30 minutes or less
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Be careful out there,
– Chris, Anne, and the Omni Talk team
P.S. To see our full lineup of past 5 Insightful Minute conversations, head here.
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.