Lowe’s VP of Marketplace, Michael McCluskey, joins us to share why the retailer is diving headfirst into the world of third-party marketplaces. Learn how Lowe’s is creating an “endless aisle” experience, what this means for pro customers and sellers, and why the brand aims to become the go-to destination for everything home. Discover how Lowe’s is positioning itself in the trillion-dollar home market with a bold new e-commerce strategy.
Key Moments:
- 0:09 – 0:31 | Introduction to Lowe’s marketplace push with VP Michael McCluskey
- 0:32 – 1:20 | Why Lowe’s prioritized a marketplace: meeting project-based customer needs
- 1:21 – 2:00 | Endless aisle strategy and rapid assortment expansion via third-party sellers
- 2:01 – 2:39 | Lowe’s dual-customer focus: serving buyers and sellers
- 2:40 – 3:52 | Extending the marketplace to serve Lowe’s growing Pro customer segment
- 3:53 – 4:42 | Key categories targeted for marketplace expansion: home décor, furniture, outdoor, tools
- 4:43 – 5:06 | Lowe’s differentiation as the “everything for home” store
- 5:07 – 5:46 | Early traction, seller interest, and long-term marketplace ambitions
🎧 Don’t forget to like, comment, and subscribe for more retail tech insights!
Be careful out there,
– Chris, Anne, and the Omni Talk team
P.S. To see our full lineup of past 5 Insightful Minute conversations, head here.
#loweshomeimprovement #retailinnovation #ecommercestrategy #homeimprovement #omnichannelretail #ThirdPartySellers #HomeDecorOnline #retailtransformation #LowesPro #digitalmarketplace
Music by hooksounds.com
Sponsored Content
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.