Blue Apron (NYSE:APRN) stock surged 17% postmarket on Wednesday after the meal kit firm launched a new offering on Walmart.com (WMT) to drive customer growth.
Starting Wednesday, shoppers can buy a selection of meal kits without a subscription. The meal kits will be directly fulfilled by APRN.
APRN is the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers.
Source: Seeking Alpha