Dive Brief:
Instacart has teamed up with Sunbasket to offer the meal delivery service to consumers without requiring a subscription, the companies announced on Monday.
Sunbasket’s Fresh & Ready prepared meals, meal kits and grocery add-ons can be ordered through its digital storefront on Instacart. The partnership marks the first direct-to-consumer (DTC) meal delivery service available through the e-commerce firm’s marketplace.
The partnership comes at a time when Instacart is branching out into new services and retail channels, and meal kit and delivery companies are vying for shoppers who want quick meal solutions.
Source: Grocery Dive