Ikea has unveiled its next generation store format in Shanghai – and says that if the new “interactive and intuitive” retail experience is successful it will roll it out in other markets from 2022.
The homewares retailer, ranked Top150 in RXUK Top500 research, says the new store format is a move away from its traditional out-of-town warehouse format, and is part of a global transformation as the business adapts to changing customer demand and equips itself for the future.
Stefan Vanoverbeke, global deputy retail operations manager at Ikea Retail, says: “The IKEA Shanghai Xuhui is a culmination of IKEA’s deep retail expertise and understanding of how customers now want to shop in our stores and live in their own homes. It was created by internal and external specialists, experts in consumer behaviour, food, expansion, mega trends, and futurology. As a result, we’re providing not only high quality and affordable items, but breath-taking moments and enriching experiences that will drive visitation and offer an enhanced shopping experience.Internet Retailing