Mattel is giving parents a way to keep past-their-prime Barbies, castoff Matchbox cars, and unwanted Mega construction bricks out of landfills with a toy takeback program announced today.
The program, Mattel PlayBack, promises to give unloved old toys a second life by recycling their plastic parts into new products.
All of the Big Three toymakers—Mattel, Hasbro, and Lego—have launched sustainability efforts in recent years to address a top concern of the key customers they have to keep happy: millennial and Gen Z parents.
Source: Forbes