Consumers continue to rely on home delivery services as they look to avoid stores, and now Family Dollar is getting in on the trend with its own partnership with Instacart.
For Family Dollar, the collaboration is an extension of the retailer’s efforts to serve its customers better, Mike Witynski, president and CEO of Dollar Tree, said in a statement. The retailer grew its relationship with Instacart following successful results from the pilot, Witynski said.
The COVID-19 pandemic has brought success for some dollar store retailers, including Family Dollar and Dollar General. It remains to be seen how dollar stores will fare post-pandemic, but their role as low-cost options for consumers could position them well for however long finances remain strained.Retail Dive