- Rent the Runway and Nordstrom to expand their partnership. Starting November 18, RTR customers can drop off their rentals at 30 Nordstrom locations. Reported on by Chelsey Sanchez.
- Walmart has activated its seasonal toy catalogue with Digimarc’s Scan & Shop technology, enabling customers to scan and shop hundreds of toys via the Walmart app. The tech features in 35m catalogues that are being distributed in Walmart’s US stores, and mailed direct to shoppers. Coverage from David Murphy.
- Coty Inc. and Kylie Jenner announced today that they have entered into a long-term strategic partnership in order to jointly build and further develop Kylie’s existing beauty business into a global powerhouse brand. Press Release from Business Wire.
Source: Rent the Runway and Nordstrom to Expand Partnership Just in Time for the Holidays | Harper’s Bazaar
Source: Walmart turns to Digimarc to make its printed toy catalogue shoppable | Mobile Marketing Magazine
Source: Coty and Kylie Jenner Announce Strategic Partnership to Expand Beauty Brands Globally | Business Wire