The latest new perk in Walmart’s paid membership program will target pet owners.
The discount giant is teaming up with omnichannel pet care platform Pawp to introduce a new telehealth benefit to its pet-owning members. Starting later in 2024, members of the Walmart+ paid membership offering will have 24/7 virtual access to Pawp’s staff of veterinary professionals.
Walmart+ initially piloted Pawp as a limited-time offer in 2023. According to Walmart, the pet telehealth benefit had a high redemption rate and became Walmart+’s most successful limited-time offer of 2023. Walmart data indicates that more than 75% of Walmart+ members were pet owners as of January 2024.
Source: Chain Store Age