Nestle is launching a new frozen-food brand, Vital Pursuit, aimed at the growing market of consumers who are using GLP-1 drugs like Ozempic and Wegovy.
Over the last year, the buzzy weight loss and diabetes drugs have taken off as more options hit the market and as celebrities like Oprah Winfrey and Elon Musk endorse them.
Roughly one in eight adults in the U.S. reported using a GLP-1 drug at some point, according to a recent survey from health policy research organization KFF. Roughly half of those Americans, or around 6% of U.S. adults, are currently using one of the treatments.
Source: CNBC