Party City is re-opening locations that feature the retailer’s new store format in Gaithersburg, Maryland, and Pensacola, Florida, on Saturday and in Princeton, New Jersey on June 1, the company said in separate announcements on Monday.
With the redesigned spaces, the retailer is showcasing a dedicated service area for balloons. The new format also features “birthday worlds” that are mini-shops within the locations.
Party City plans to introduce the new format to more locations this year, per the press release.
Source: Retail Dive