Hello Omni Talk Fans! Yet another report is released which highlights the extent of Walmart’s growing dominance.
In today’s Retail Daily Minute:
- Walmart’s grocery penetration hits a record-breaking 72%, as Dunnhumby data reveals mass retailers have now matched traditional supermarket reach for the first time ever.
- The pricing truce is over, as companies from Levi Strauss to McCormick to Columbia Sportswear roll out new high-single-digit price increases driven by tariffs, rising wages, and surging health insurance costs.
- Burger King president Tom Curtis takes the customer feedback playbook to a new level, personally fielding unfiltered calls and texts from guests for four hours a day over two weeks.
Plus, our latest 5 Insightful Minutes interview with Stripe’s CRO of AI about what questions are really on the minds of retailers, and a movie quote from the only film worthy of a day when Burger King cracks the list.
👇 Listen now
Today’s Top Headlines
1. Walmart Hits Record 72% Grocery Penetration Among Consumers
Walmart’s grocery penetration hit a record 72%, driven by price-conscious consumers amid financial insecurity. Mass retailers matched traditional supermarkets at 79% penetration for the first time. Despite moderating inflation, consumers perceive food prices as nearly 20% higher, reshaping shopping behaviors toward discounters and dollar stores. (Read More)
2. Retailers Launch New Price Increases Amid Rising Tariff Costs
Companies including Levi Strauss and McCormick are raising prices early 2025, with increases reaching high-single-digit percentages. Driven by tariffs, higher wages, and insurance costs, online prices recorded their largest monthly jump in 12 years in January, impacting electronics, apparel, appliances, and industrial products across major U.S. retailers (Read More)
3. Burger King President Opens Direct Feedback Line for Customers
Burger King president Tom Curtis is spending four hours daily for two weeks taking unfiltered calls and texts from customers at 305-874-0520, gathering feedback on food, service, and value. The initiative, inspired by the Whopper by You platform’s success, aims to create a sustainable customer feedback loop driving meaningful brand improvements. (Read More)
4. Wayfair and Affirm Expand BNPL Partnership to New Markets
Wayfair and Affirm expanded their BNPL partnership to the U.K. and Canada, offering shoppers real-time approval decisions at checkout with no hidden fees. Originally launched across U.S. stores last October, the expansion supports Wayfair’s growth strategy amid broader home goods market challenges, with Q3 revenues rising 8.1% year over year. (Read More)
5. Ikea Expands Buy Back Program to Include Vintage Items
Ikea’s Buy Back & Resell program now accepts vintage items dating back to the 1980s, expanding to 700 additional SKUs including glassware and vintage furniture pieces. U.S. customers returned 14,700 products last year, up from 8,000 in 2023, with most reselling within 72 hours, reinforcing circular retail demand and broader affordability goals. (Read More)
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Be careful out there,
— Chris, Anne, and the entire Omni Talk team








Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.