Hello Omni Talk Fans! Christmas comes early for me this year – PepsiCo says it plans to take Doritos pricing down 15%.
Party packs here we come!
In today’s Retail Daily Minute:
- PepsiCo cuts prices on Doritos, Cheetos, and Lay’s by up to 15% after testing showed deeper discounts improved purchase frequency among inflation-weary consumers who had been trading down to private label.
- Bed Bath & Beyond Inc. acquires Tokens.com to build a blockchain-based tokenized investment platform.
- Anthropic launches a multi-million dollar Super Bowl campaign promising Claude will remain ad-free.
Plus, a quote from the main character of a movie as he unabashedly promotes Doritos.
👇 Listen now
Today’s Top Headlines
1. PepsiCo Slashes Prices on Snacks Amid Inflation to Boost Sales
PepsiCo is slashing prices up to 15% on popular snacks including Doritos, Cheetos, Lay’s, and Tostitos to win back inflation-weary consumers. After testing showed improved purchase frequency, the company is rolling out broader U.S. price cuts this week, joining General Mills in addressing declining volumes amid consumer price sensitivity. (Read More)
2. Bed Bath & Beyond Acquires Tokens.com for Blockchain Platform
Bed Bath & Beyond Inc. is acquiring Tokens.com to develop a blockchain-based investment platform focused on tokenized real estate and real-world assets, expected by July. The strategic deal adds to its digital asset portfolio including tZero and GrainChain, reflecting CEO Marcus Lemonis’ strategy to expand beyond traditional retail. (Read More)
3. Anthropic’s Super Bowl Campaign Pledges Ad-Free Claude
Anthropic is spending millions on Super Bowl commercials criticizing rival OpenAI’s decision to add ads to ChatGPT. The company pledges its Claude chatbot will remain ad-free, generating revenue through enterprise contracts and subscriptions instead. Anthropic’s campaign features the tagline “Ads are coming to AI. But not to Claude.” (Read More)
4. Walmart Reaches Exclusive $1 Trillion Market Cap Milestone
Walmart reached a $1 trillion market cap Tuesday, joining a tech-dominated club through digital business growth and new customer acquisition. Stock surged 28% over the past year, driven by its high-margin third-party marketplace and advertising expansion. The milestone arrives as new CEO John Furner assumes leadership following Doug McMillon. (Read More)
5. Peloton Cuts 11% Workforce Amid Revenue Sales Decline
Peloton laid off 11% of its workforce as part of a $100 million cost savings plan, facing falling sales and declining membership. Revenue dropped 6% in Q1 following post-pandemic challenges. CEO Peter Stern calls the restructuring necessary for long-term business health as the company raised membership prices across all tiers and revamped products. (Read More)
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— Chris, Anne, and the entire Omni Talk team
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.