Hello Omni Talk Fans! Black Friday broke records, ChatGPT wants to steal your customers, and Anne and I found yet again something about which we vehemently disagree.
We went head-to-head on whether AI shopping assistants are actually changing the game or if we’re all just drinking the Kool-Aid.
Here’s what’s waiting for you in this week’s episode:
- The Great AI Shopping Debate โ Black Friday saw AI-driven traffic jump 805%, and ChatGPT just launched shopping research. Anne thinks this is the future. I think we need to “slow our roll.”
- Walmart’s genius advertising move โ While everyone’s freaking out about ChatGPT stealing retail traffic, Walmart’s doing the smart thing: putting ads directly into their own AI assistant, Sparky.
- Smart glasses: The emperor’s new clothes? โ McKinsey says 2026 is the year of smart glasses. I own a pair. They’re sitting on a shelf collecting dust. Producer Ella agrees with us old folks. Maybe the hype train needs to slow down?
- Amazon’s $20 milk delivery โ Amazon’s testing 30-minute delivery at prices that make your eyes water. But when Prime members are paying $4+ per order, is the value really there?
There’s all that, plus we also handed out this month’sย OmniStar Awardย to Emilyย Erusha-Hilleque at Macy’s, and also discussed Mariah Carey, slop bowls, and gingerbread.
Listen to This Weekโs Fast Five Podcast
Be careful out there,
— Chris, Anne, and the entire Omni Talk team
P.S. My mom bought me a dictionary for my birthday.
But unfortunately I couldn’t find the words to thank her.



Omni Talkยฎ is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talkยฎ in 2017 and have quickly turned it into one of the fastest growing blogs in retail.