Learn how Botify helps brands improve discoverability across both traditional and generative search engines by going beyond SEO to optimize content visibility for bots and agents. Discover why Botify’s approach is a big win for brands navigating the evolving consumer search landscape, and how it also helps reduce operational costs.
Key moments from the interview:
- 00:00 – Intro to new Omni Talk segment with AWS: Retail Tech Startup of the Month
- 00:33 – Meet Daniele Stroppa, AWS Worldwide Technical Leader for Retail
- 01:01 – Daniele’s role in retail innovation and partner strategy at AWS
- 02:07 – First award winner revealed: Botify
- 02:19 – What Botify does: improving brand visibility across search platforms
- 02:54 – Why visibility in generative search (Perplexity, ChatGPT) matters
- 03:37 – How Botify goes beyond traditional SEO
- 04:06 – Analyzing bot and agent behavior on brand websites
- 04:23 – Helping brands ensure critical content is discoverable
- 04:41 – Long-term retail implications: revenue, brand recognition, infrastructure cost savings
- 05:31 – Congrats to Botify and final thoughts on the startup’s impact
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Be careful out there,
– Chris, Anne, and the Omni Talk team
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.