Retail Investing Trends & The Future of Consumer Brands | VC Insights with Claire Cherry

In this episode, we dive into the latest trends in retail investing with Claire Cherry, Partner at Era VC. Claire shares her journey from science to venture capital and provides a deep dive into how consumer brands can thrive in today’s competitive landscape.

[1:09] Claire Cherry’s background and journey into venture capital
[2:28] What Era VC looks for in early-stage consumer brands
[4:09] Key investment areas: longevity, functional food, and wellness
[6:07] The rise of food as medicine and its impact on retail
[9:48] Challenges in customer acquisition and sustainable brand growth
[12:03] How retail buyers evaluate new brands and product performance
[14:49] The future of store investments: driving revenue vs. reducing costs
[16:30] AI-driven personalization and the next wave of loyalty programs
[18:15] Retail theft prevention: how AI is replacing traditional security methods
[21:27] RFID and next-gen inventory management solutions
[26:44] How VCs evaluate pitch decks and decide on investments
[31:40] Claire’s advice for founders & how to connect with her

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