How Retailers Can Accelerate Their Private Label Brand Growth

In this Insightful 5 Minute podcast episode, Marco Valentini, Managing Director at the A&M Consumer and Retail Group, breaks down why private label brands are essential for retailers and how they can capitalize on this growing trend.

From product innovation to leadership alignment, Marco shares key strategies for fostering successful private brands that resonate with consumers and boost market share.

Key Moments:

[0:08] – Introduction to Marco Valentini and the topic of building private brand strategies.
[0:28] – Why private brands are outgrowing national brands and capturing more market share.
[1:52] – How customer perceptions of private brands are changing, with examples like Trader Joe’s and Costco’s Kirkland.
[2:56] – The role of innovation, unique product ranges, and differentiation in private brand success. [3:35] – Key advice for retail executives on how to accelerate private label growth through leadership commitment and cross-functional collaboration.
[5:54] – Why private brand development is an imperative for retailers today and how the right strategy delivers strong market and shareholder results.