JCPenney is launching a new free loyalty offering that includes a credit card component.
The department store retailer is introducing the new JCPenney Rewards and Credit Program, part of its broader plan called “Make It Count” that will see the company spend over $1 billion by the end of 2025 to fuel long-term enterprise growth and increase customer loyalty and frequency.
Currently, the retailer says its rewards program has more than 20 million members that consistently shop at JCPenney an average five times per year. The new iteration offers enhancements including:
Source: Chain Store Age