Overstock on Thursday announced it plans to “reimagine” its namesake brand by relaunching a new, stand-alone website that will offer what the brand was originally known for — a broad selection of closeout home merchandise at clearance prices.
This comes after the company earlier this year relaunched its website as Bed Bath & Beyond following the acquisition of the brand and IP.
CEO Jonathan Johnson said on an earnings call that the company aims to launch the new Overstock.com by the end of 2024 and “we will work with former, existing and new supplier partners to provide an outlet for clearance merchandise and deal-seeking consumers.”
Source: Retail Dive