Kohl’s Corp. is featuring a special group of social influencers on its livestream channel.
The department store retailer runs an associate ambassador program as part of its livestream shopping and overall broader social media strategy. Since initially launching its associate ambassador initiative with corporate employees in fall 2021, Kohl’s says the program has driven thousands of engagements, connected with new customers, and amplified its presence on social media.
After experiencing success with corporate employees, Kohl’s is also rolling the program out to select store associates in 2023. In addition, the retailer is featuring associate ambassadors on its proprietary livestream platform which it introduced in June 2022, following a series of livestream events it ran on third-party social media outlets.ChainStoreAge