Klarna announced a sweeping redesign of its app, adding a TikTok-inspired discovery feed powered by artificial intelligence, customized shops for social media content creators, and the ability to sell secondhand goods.
The Swedish “buy now, pay later” pioneer said Tuesday that its new design would help users find the items they want by using more advanced AI recommendation algorithms, while merchants will be able to target customers more effectively.
The AI will build a personal profile of shoppers based on their shopping behavior and which brands they like. They’ll then be shown recommendations from Klarna’s network of 500,000 retailers, which includes Nike, H&M and Instacart. Klarna counts over 150 million users globally — including users accessing its online checkout tools via retailers.CNBC