Dive Brief:
Misfits Market has raised $200 million in Series C funding, bringing the total amount of money the direct-to-consumer grocer has raised to $301.5 million and pushing its valuation beyond $1 billion, the company announced on Wednesday.
The company plans to use the funding to complete its West Coast expansion and continue augmenting the array of fresh produce, proteins and pantry items it sells, according to Abhi Ramesh, founder and CEO of Misfits.
Misfits Market is riding a wave of growth driven by the shocks to the nation’s food distribution system brought on by the pandemic.
Source: Grocerydive