I recently published a new post on Forbes titled, “Walmart’s First-Ever Super Bowl Ad Ironically Highlights The Biggest Trend Retailers Missed For Decades”
A quick excerpt —
High production values and the use of the less expensive Bill from Bill & Ted’s Excellent Adventure in Walmart’s Super Bowl ad notwithstanding, order pickup is not a new idea and could be a signal that Walmart is vulnerable to other more important trends in the years ahead.
Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2020/02/02/walmarts-first-ever-super-bowl-ad-ironically-highlights-the-biggest-trend-retailers-missed-for-decades/
Be careful out there.
– Chris and the Omni Talk team
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.