Adidas is set to debut its first premium store format, dubbed ‘The Pulse,’ in the UK at Fort Kinnaird in Edinburgh this summer, with a second location to follow at Glasgow Fort.
The sportswear giant has signed a nine-year lease for a new 11,000 sq ft unit at Fort Kinnaird, which will open on 28 June.
Adidas said its ‘The Pulse’ premium retail space “offers increased capacity” for more of its most popular products, with both full-service and self-service areas.
Source: Retail Gazette