Makeup by Mario launched a lifesize AR Mirror at the entrance of Sephora Times Square in May allowing users to experience a virtual makeup try-on and a tutorial from its founder, celebrity makeup artist Mario Dedivanovic, according to a press release sent to Retail Dive.
The demonstration, which lasts about one minute, consists of seven bronzer shades and Dedivanovic introducing the product. A virtual hand tool was designed to look as if Dedivanovic is applying the selected shade to a user’s face.
The AR mirror is in partnership with tech company Ffface.Me and is part of a broader promotional installation that includes a photo booth and stations to test additional products, according to the release. A company spokesperson said the company is in talks about future projects, but no further information was available at the time of publication.
Source: Retail Dive