Shipt said Monday it has added a pair of features to its platform: the ability for shoppers to build individualized lists of products they want to buy and the option to select items to be automatically added to their cart on a regular basis.
The e-commerce delivery provider is also offering limited-savings programs, including a reduced annual membership fee and $20 off orders from certain grocery chains for members of Target’s paid membership program.
Shipt is sharpening its pitch to shoppers as it deals with robust competition from companies like DoorDash and Instacart against a backdrop of lackluster consumer interest in grocery delivery services.
Source: Grocery Dive