Poshmark is leveraging its livestream shopping solution to enable customer-to-customer resale transactions.
The online resale site is launching Posh Party Live, a real-time shopping event that allows buyers and sellers to sell, shop, and share curated merchandise via livestream. Poshmark first rolled out Posh Shows, a livestream shopping solution designed for fashion resale in the U.S. and Canada, in April 2023
Each Posh Party Live event is merchandised to a unique theme, such as summer neutrals and luxury goods. The offering allows buyers to search and shop everything related to the party theme, including listings, live Posh Shows broadcasts, and brands. The interactive Posh Party Live feed displays current, relevant auctions to shoppers.
Source: Chain Store Age