An established, iconic off-price department store retailer has joined a very modern (and controversial) social commerce platform.
Century 21 NYC is building on an existing partnership with livestream shopping app ShopShops to launch on the TikTok Shop U.S. e-commerce storefront in June 2024. The retailer is rolling out a social commerce operation on TikTok even as the short video platform is suing the U.S. government over a recent legislative provision which will require it to divest its American operation or face a ban here if upheld.
With the daily arrival of new products, the Century 21 NYC-ShopShops livestream shopping partnership allows consumers around the world to digitally shop the retailer, as well as ask questions and receivefirst-hand reviews in real time.
Source: Chain Store Age