An Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, today announced that Tractor Supply Company has selected Revionics’ intelligent pricing platform to help scale its loyalty-enhancing pricing across its vast retail network.
As the largest rural lifestyle retailer in the U.S., Tractor Supply operates more than 2,200 stores and has a strong e-commerce presence at www.tractorsupply.com. For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living “Life Out Here.”
As its business continues to grow, Tractor Supply selected Revionics’ Base Price and Markdown applications to provide advanced capabilities to streamline and automate pricing decisions across locations and products, even as consumer demand, market conditions and other factors continue to shift.
Source: Revionics