The Michaels Companies is leveraging its brick-and-mortar stores to fill digital orders.
In a session at the recent Manhattan Associates Momentum 2024 conference in San Antonio, “Empowering Stores for Seamless Omni-Channel Success: A Deep Dive into Michaels’ Initiatives,” executives from the specialty arts and crafts retailer discussed how it seamlessly integrates online and offline channels.
Dave Luke, director of e-commerce operations and Helen Morris, VP, product management of Michaels, explained how the retailer uses the cloud-based Manhattan Associates Active Omni unified commerce platform, including its order management system (OMS), to provide online shoppers as close to real-time fulfillment as possible.
Source: Chain Store Age