Nordstrom Inc. has launched a digital marketplace platform aiming to grow the offering on its website and app, increase revenues and provide sellers with a wider audience.
Digital growth is a top priority at Nordstrom. Last year, digital accounted for 36 percent, or about $5 billion, of Nordstrom’s total sales of $14.22 billion.
For now at least, Nordstrom is easing into its new marketplace format by not rushing to bring in a great many new brands right away. However, executives said they do expect to grow their online product assortment by two to three times in the next few years while keeping their online channels curated, customer-centric and service-oriented. The marketplace went live Monday.
Source: WWD.com