The parent company of Toys”R”Us continues its mission to expand the footprint of the toy retailer.
WHP Global has signed a long-term license agreement with WHSmith as the exclusive shop-in-shop partner for Toys”R”Us in the United Kingdom. Under the terms of the agreement, WHSmith will have the exclusive license for Toys”R”Us shop-in-shops in their High Street stores, including the opening of 30 new shops this summer.
The deal follows the successful launch of Toys”R”Us shop-in-shops in select WHSmith stores last year.
Source: Chain Store Age