7-Eleven Japan is leveraging artificial intelligence (AI) to measure customer interaction with in-store ads.
The Japanese operator and franchisor of 7-Eleven convenience stores in Japan is implementing a Sony Semiconductor Solutions Corporation (SSS) edge AI-driven solution at 500 locations to better understand the performance of in-store advertising.
The SSS solution uses edge devices with on-sensor AI processing to automatically collect datapoints such as the number of shoppers who enter the detection area, whether they saw the signage, the amount of customers who stopped to view the signage, and how long they watched for. The system does not output image data capable of identifying any individual shopper to help protect customer privacy.
Source: Chain Store Age