Foot Locker debuted its new “store of the future” concept that will be rolled out in five cities and inspire the revamping of 900 stores the sneaker retailer is planning over the next two years.
The store design features an immersive layout, a “drop zone” for new sneaker releases and a “sneaker hub” for customized options like specialized lacing.
The longtime sneaker retailer does the bulk of its sales in stores so revitalizing its sprawling footprint, and ensuring it’s a place brands want to be, is critical to its survival.
Source: CNBC