Sur La Table is traveling abroad — and taking customers along for the ride.
Through a collaboration with educational travel provider Academic Travel Abroad Inc., the specialty retailer of cookware, kitchen electrics and bakeware will be offering an interactive series of educational trips. The program will feature authentic, cuisine-inspired immersive experiences throughout the world.
Called Culinary Journeys, each trip will have detailed itineraries that include exclusive food tours, cooking classes and access to artisan workshops. Each experience is designed to enable customers to explore local customs, traditions, new tastes and cultures. The first two experiences in the series, which kick off in the fall, will debut in France.
Source: Chain Store Age