Real estate management and investment firm JLL has developed and launched a virtual shopper named Cindy.
Created to be a consistent and replicable virtual spokesperson online, Cindy is being deployed for JLL Retail Property Management at 13 shopping centers across the country. An extension of the Imaginuity Pylot digital marketing platform, Cindy is designed to have multi-ethnic characteristics that customers at geographically dispersed shopping centers can find relatable.
Imaginuity developed Cindy in its artificial intelligence (AI) lab in partnership with The Dealey Group, lead brand agency for many of JLL’s managed shopping center properties.
Source: Chain Store Age