hello and welcome back to the latest
 
 0:00:01.469,0:00:07.550
 edition of the army talk Fast Five it is
 
 0:00:04.230,0:00:10.139
 November what is it guys November 5015
 
 0:00:07.550,0:00:11.849
 2019 we are excited we are here as
 
 0:00:10.139,0:00:14.219
 always in our third house podcast studio
 
 0:00:11.849,0:00:15.780
 I am joined by Carter Jensen and and
 
 0:00:14.219,0:00:16.440
 Mozingo on my left how are you guys
 
 0:00:15.780,0:00:18.840
 doing today
 
 0:00:16.440,0:00:22.250
 great mr. Miami Vice on the other side
 
 0:00:18.840,0:00:24.240
 of the table here I got a new haircut
 
 0:00:22.250,0:00:25.800
 everybody's if you're not if you're not
 
 0:00:24.240,0:00:28.410
 watching the video his shirt is buttoned
 
 0:00:25.800,0:00:30.390
 down four buttons oh my god so much
 
 0:00:28.410,0:00:33.390
 you're not you should will be or
 
 0:00:30.390,0:00:40.020
 actually you won't be a warning not to
 
 0:00:33.390,0:00:42.329
 watch YouTube I know I got a lot of I
 
 0:00:40.020,0:00:43.890
 got a lot of requests for haircuts after
 
 0:00:42.329,0:00:46.110
 the last few videos the last couple
 
 0:00:43.890,0:00:47.010
 weeks so I took care of that and so
 
 0:00:46.110,0:00:48.809
 every site but it's been a big week
 
 0:00:47.010,0:00:51.000
 we've had a lot of fun some cool
 
 0:00:48.809,0:00:54.180
 articles this week we visit the McKenzie
 
 0:00:51.000,0:00:55.949
 store and we wrote about that and kind
 
 0:00:54.180,0:00:57.510
 of just how it didn't really live up to
 
 0:00:55.949,0:00:59.039
 our expectations Carter I know you went
 
 0:00:57.510,0:01:00.920
 there yeah I channeled my inner dad like
 
 0:00:59.039,0:01:03.750
 I really got my actual like shopping
 
 0:01:00.920,0:01:05.040
 mindset on so myself and Charlie went
 
 0:01:03.750,0:01:07.110
 over the McKenzie store we spend a good
 
 0:01:05.040,0:01:08.340
 half hour in there kind of experiencing
 
 0:01:07.110,0:01:10.140
 each one of the things that they had put
 
 0:01:08.340,0:01:11.580
 up there and Kris I know your article
 
 0:01:10.140,0:01:13.320
 just came out this last week and I could
 
 0:01:11.580,0:01:15.900
 not agree more with the way that you
 
 0:01:13.320,0:01:17.340
 approached the analysis of it oh thanks
 
 0:01:15.900,0:01:19.170
 man yeah what you like about it what do
 
 0:01:17.340,0:01:20.850
 you agree with well I've always been a
 
 0:01:19.170,0:01:22.950
 big fan of this is gonna sound trivial
 
 0:01:20.850,0:01:24.390
 and miniscule but like that I've always
 
 0:01:22.950,0:01:26.250
 been a big fan of the tap to have to
 
 0:01:24.390,0:01:27.960
 learn more kind of thing and and the
 
 0:01:26.250,0:01:29.340
 issue is is that I didn't see the
 
 0:01:27.960,0:01:31.079
 benefit from it and so every time we
 
 0:01:29.340,0:01:33.479
 look at retail technology we're always
 
 0:01:31.079,0:01:35.610
 trying to figure out like does this make
 
 0:01:33.479,0:01:37.320
 my life easier is this going to elevate
 
 0:01:35.610,0:01:38.850
 the shopping experience and though the
 
 0:01:37.320,0:01:40.799
 technology was really slick there were
 
 0:01:38.850,0:01:43.740
 not a ton of barriers I didn't fully
 
 0:01:40.799,0:01:45.479
 grasp how or why that type of experience
 
 0:01:43.740,0:01:48.119
 would elevate the reason why I'm in
 
 0:01:45.479,0:01:49.470
 store so we could talk with us for hours
 
 0:01:48.119,0:01:50.820
 yeah Chris your articles out which I
 
 0:01:49.470,0:01:52.290
 think is a perfect depiction of what
 
 0:01:50.820,0:01:54.030
 that whole thing is and I'm excited to
 
 0:01:52.290,0:01:56.399
 see how this story kind of continues to
 
 0:01:54.030,0:01:57.600
 unfold as well what else they put in
 
 0:01:56.399,0:01:59.189
 there what else they do that space
 
 0:01:57.600,0:02:00.630
 absolutely is a cool idea I give them a
 
 0:01:59.189,0:02:02.610
 lot of credit for doing it it's the
 
 0:02:00.630,0:02:03.540
 first time I think anybody has the first
 
 0:02:02.610,0:02:05.009
 time you got to give them a lot of
 
 0:02:03.540,0:02:07.290
 latitude we'll see what they do totally
 
 0:02:05.009,0:02:08.310
 the next time yeah it's been it's been
 
 0:02:07.290,0:02:10.020
 an interesting week on a lot of fronts
 
 0:02:08.310,0:02:11.640
 we've had a lot of interesting people in
 
 0:02:10.020,0:02:13.200
 here this week in third house we had the
 
 0:02:11.640,0:02:13.920
 target chief creative officer in here
 
 0:02:13.200,0:02:16.049
 this week
 
 0:02:13.920,0:02:17.730
 we had Mall of America leadership in
 
 0:02:16.049,0:02:20.250
 here this week - which was a ton of fun
 
 0:02:17.730,0:02:22.769
 the big sponsor of ours as well and then
 
 0:02:20.250,0:02:24.269
 we also had our fabric formerly known as
 
 0:02:22.769,0:02:25.739
 common sense robotics in here checking
 
 0:02:24.269,0:02:28.230
 out the space - so one of the cool
 
 0:02:25.739,0:02:30.359
 up-and-coming companies in the
 
 0:02:28.230,0:02:31.769
 hyperlocal micro fulfillment space I
 
 0:02:30.359,0:02:33.150
 feel like my desk is gonna get lost you
 
 0:02:31.769,0:02:34.680
 guys keep packing people in here and
 
 0:02:33.150,0:02:38.840
 soon enough he was gonna forget about my
 
 0:02:34.680,0:02:38.840
 little space Oh Carter will never forget
 
 0:02:40.879,0:02:48.569
 the guy what's the guy in office space
 
 0:02:43.230,0:02:51.389
 Milton there's always a perfect excuse
 
 0:02:48.569,0:02:53.010
 me and shoptalk this week man shoptalk
 
 0:02:51.389,0:02:55.019
 drops the hammer with like one of the
 
 0:02:53.010,0:02:58.680
 hugest announcements of recent memory
 
 0:02:55.019,0:03:00.840
 and I'm so excited we got to interview
 
 0:02:58.680,0:03:03.569
 Zia Daniel Wigner she's the chief
 
 0:03:00.840,0:03:05.970
 content officer for shop Talk to talk to
 
 0:03:03.569,0:03:09.810
 her firsthand about it and I was excited
 
 0:03:05.970,0:03:11.879
 once we read about it shop Talk I don't
 
 0:03:09.810,0:03:15.150
 know yeah the shop Talk announces all
 
 0:03:11.879,0:03:17.400
 women speakers and the coolest thing I
 
 0:03:15.150,0:03:19.590
 think about what we talked to Zia about
 
 0:03:17.400,0:03:21.919
 was that you know she doesn't care what
 
 0:03:19.590,0:03:23.940
 you have to do to get a female
 
 0:03:21.919,0:03:25.769
 representative if you have to have an
 
 0:03:23.940,0:03:27.180
 investor if you have to have a client
 
 0:03:25.769,0:03:29.280
 speak on your behalf it's brilliant like
 
 0:03:27.180,0:03:31.049
 no excuses they're gonna do whatever
 
 0:03:29.280,0:03:33.810
 they have to to start to make some
 
 0:03:31.049,0:03:34.980
 change in the industry and the last 24
 
 0:03:33.810,0:03:36.599
 hours since the announcement just
 
 0:03:34.980,0:03:38.310
 watching what's been going on and
 
 0:03:36.599,0:03:40.440
 LinkedIn and what Zia shared with us
 
 0:03:38.310,0:03:42.269
 yesterday about you know even companies
 
 0:03:40.440,0:03:44.190
 saying they're gonna try to elevate
 
 0:03:42.269,0:03:46.560
 someone's position so they can speak on
 
 0:03:44.190,0:03:50.129
 their behalf of it that was amazing
 
 0:03:46.560,0:03:52.530
 crazy so yeah the change is still well
 
 0:03:50.129,0:03:54.209
 on its way I'm really excited to see who
 
 0:03:52.530,0:03:55.290
 the lineup ends up being in March yeah
 
 0:03:54.209,0:03:57.090
 and for those interested in those
 
 0:03:55.290,0:03:58.709
 willing to help us out on this - we are
 
 0:03:57.090,0:04:00.359
 actually gonna jump on this - because
 
 0:03:58.709,0:04:01.650
 we've been talking about this cause for
 
 0:04:00.359,0:04:04.919
 a really long time I think it started
 
 0:04:01.650,0:04:06.209
 going back to NRF 2018 yeah where we
 
 0:04:04.919,0:04:07.949
 were very unhappy with how that
 
 0:04:06.209,0:04:10.079
 experience went from this perspective
 
 0:04:07.949,0:04:12.359
 and so we're gonna do our part to help
 
 0:04:10.079,0:04:14.729
 and so today we also announced that Anna
 
 0:04:12.359,0:04:17.010
 and I for all of our featured podcasts
 
 0:04:14.729,0:04:19.289
 from shop Talk 2020 we - will only
 
 0:04:17.010,0:04:20.609
 feature women in our podcast we're
 
 0:04:19.289,0:04:22.620
 excited about it we think it's the right
 
 0:04:20.609,0:04:24.450
 thing to do yes and hey be the change
 
 0:04:22.620,0:04:26.099
 you want to happen all right you guys
 
 0:04:24.450,0:04:27.389
 ready to get to the top stories if do it
 
 0:04:26.099,0:04:28.710
 do it all right of course
 
 0:04:27.389,0:04:31.409
 let's give a shout-out to our sponsor
 
 0:04:28.710,0:04:32.999
 tree goat rego helps grocers unlock the
 
 0:04:31.409,0:04:34.949
 true beauty of brick-and-mortar
 
 0:04:32.999,0:04:37.199
 retailing by designing a magical
 
 0:04:34.949,0:04:40.439
 checkout free experience using computer
 
 0:04:37.199,0:04:42.029
 vision and a I together with Tesco Trego
 
 0:04:40.439,0:04:44.669
 is now building the largest checkout
 
 0:04:42.029,0:04:46.590
 free store ever built and holla and
 
 0:04:44.669,0:04:50.550
 where are we going in a week we're going
 
 0:04:46.590,0:04:52.650
 to Tel Aviv right wait that's cool but
 
 0:04:50.550,0:04:55.319
 let's rewind 15 seconds Chris could you
 
 0:04:52.650,0:04:59.099
 spell the word holla holla
 
 0:04:55.319,0:05:02.250
 hol oh absolutely no idea that is okay
 
 0:04:59.099,0:05:03.810
 close that slide the fact you guys are
 
 0:05:02.250,0:05:05.009
 going to Tel Aviv is incredibly cool
 
 0:05:03.810,0:05:06.300
 yeah I know it's super cool we're going
 
 0:05:05.009,0:05:09.080
 to Tel Aviv we're gonna meet with Trego
 
 0:05:06.300,0:05:11.520
 we're gonna interview some people
 
 0:05:09.080,0:05:12.990
 leaders in their company for a podcast
 
 0:05:11.520,0:05:14.069
 and some video segments we're doing
 
 0:05:12.990,0:05:15.659
 we're really excited about we're
 
 0:05:14.069,0:05:17.969
 thrilled be sure to let everybody know
 
 0:05:15.659,0:05:19.259
 when that content airs as well and while
 
 0:05:17.969,0:05:20.759
 they're gone I'll be in charge with 3rd
 
 0:05:19.259,0:05:31.229
 house so party everyday whoever wants to
 
 0:05:20.759,0:05:32.939
 come all right let's hit story number
 
 0:05:31.229,0:05:34.289
 one all right this was a big one this
 
 0:05:32.939,0:05:36.419
 week there are a lot of cool stores this
 
 0:05:34.289,0:05:39.300
 week a lot of nuances it to them all as
 
 0:05:36.419,0:05:41.339
 well first story is that Nike has
 
 0:05:39.300,0:05:43.110
 officially broken up with Amazon
 
 0:05:41.339,0:05:44.879
 according to Fortune Nike is going to
 
 0:05:43.110,0:05:47.580
 stop selling its sneakers and apparel
 
 0:05:44.879,0:05:51.120
 directly on Amazon's website ending a
 
 0:05:47.580,0:05:53.219
 pilot program that began in 2017 here is
 
 0:05:51.120,0:05:55.199
 Nike statement quote as part of Nikes
 
 0:05:53.219,0:05:56.460
 focus on elevating consumer experiences
 
 0:05:55.199,0:05:58.529
 through more direct personal
 
 0:05:56.460,0:06:00.180
 relationships we have made the decision
 
 0:05:58.529,0:06:03.899
 to complete our current pilot with
 
 0:06:00.180,0:06:07.409
 Amazon retail unquote what do you guys
 
 0:06:03.899,0:06:09.060
 think so this has been the buzz of the
 
 0:06:07.409,0:06:11.189
 internet this week yes so there's
 
 0:06:09.060,0:06:12.810
 there's the there's a few like common
 
 0:06:11.189,0:06:14.460
 points that are going on you know
 
 0:06:12.810,0:06:16.770
 throughout LinkedIn and I've sourced a
 
 0:06:14.460,0:06:19.199
 few of them so yeah this idea that Nikes
 
 0:06:16.770,0:06:20.789
 initial foray into this was back in 2017
 
 0:06:19.199,0:06:23.520
 and the main reason they went about it
 
 0:06:20.789,0:06:25.110
 was to try to get control of really the
 
 0:06:23.520,0:06:26.789
 counterfeit and third-party goods that
 
 0:06:25.110,0:06:28.889
 were coming across that platform so
 
 0:06:26.789,0:06:30.419
 their idea was if we jump into the mix
 
 0:06:28.889,0:06:32.069
 we might have better control over all of
 
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 these third-party sellers who are
 
 0:06:32.069,0:06:35.699
 selling our brand
 
 0:06:32.969,0:06:37.169
 nanus lay on the cheap but just kind of
 
 0:06:35.699,0:06:39.779
 on the sly we probably the right word to
 
 0:06:37.169,0:06:40.770
 say it and ultimately sales on Amazon
 
 0:06:39.779,0:06:42.030
 were never actually
 
 0:06:40.770,0:06:44.699
 that great we don't have any hard
 
 0:06:42.030,0:06:46.470
 numbers about that but the reports often
 
 0:06:44.699,0:06:48.240
 will say that you know really it didn't
 
 0:06:46.470,0:06:50.159
 really make a big dent in Nikes business
 
 0:06:48.240,0:06:52.710
 and as people who are familiar with that
 
 0:06:50.159,0:06:54.659
 line of products they weren't putting
 
 0:06:52.710,0:06:55.560
 their best products on Amazon either
 
 0:06:54.659,0:06:56.190
 they were putting the very
 
 0:06:55.560,0:06:58.319
 run-of-the-mill
 
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 things you might need overnight a quick
 
 0:06:58.319,0:07:00.330
 wait you should get a JC Penney's back
 
 0:06:59.819,0:07:02.280
 in the day
 
 0:07:00.330,0:07:04.169
 totally and here's the deal at the end
 
 0:07:02.280,0:07:05.610
 of the day it's about consider it I I
 
 0:07:04.169,0:07:07.409
 would say it's about consumer experience
 
 0:07:05.610,0:07:09.780
 right so Nike is looking at their entire
 
 0:07:07.409,0:07:11.460
 retail portfolio and saying hey we work
 
 0:07:09.780,0:07:13.650
 with I think it's like 30,000 plus
 
 0:07:11.460,0:07:15.810
 retailers who on that list is actually
 
 0:07:13.650,0:07:17.370
 conveying the experience that we want
 
 0:07:15.810,0:07:19.530
 with the consumer and what they're
 
 0:07:17.370,0:07:21.870
 realizing is that Amazon is so far away
 
 0:07:19.530,0:07:23.039
 from what Nikes trying to do amazon's
 
 0:07:21.870,0:07:25.349
 all about convenience and price we talk
 
 0:07:23.039,0:07:26.819
 about it all the time is that about Nike
 
 0:07:25.349,0:07:29.370
 is there's that one Nike wants to be and
 
 0:07:26.819,0:07:31.440
 it's not and so why would Mikey allow
 
 0:07:29.370,0:07:33.960
 their product and their brand to be
 
 0:07:31.440,0:07:35.880
 steward by Amazon if it's not being done
 
 0:07:33.960,0:07:36.539
 correctly and I think in the world we
 
 0:07:35.880,0:07:38.759
 live in today
 
 0:07:36.539,0:07:40.949
 a brand and the brand experience that
 
 0:07:38.759,0:07:42.360
 they create is huge and it's ultimately
 
 0:07:40.949,0:07:44.430
 all they have is what they've been
 
 0:07:42.360,0:07:46.050
 investing in their entire life and so
 
 0:07:44.430,0:07:47.580
 the announcement came with the idea that
 
 0:07:46.050,0:07:48.810
 they're also investing heavily into
 
 0:07:47.580,0:07:51.449
 their comm and their app strategy
 
 0:07:48.810,0:07:53.190
 looking for those avenues to go right to
 
 0:07:51.449,0:07:59.759
 the consumer and not let these retailers
 
 0:07:53.190,0:08:03.210
 get in the middle specifically Amazon 2%
 
 0:07:59.759,0:08:04.860
 yeah I mean Nike is a lifestyle brand I
 
 0:08:03.210,0:08:06.509
 think that's the key thing to point out
 
 0:08:04.860,0:08:09.569
 I think I've been seeing the same kind
 
 0:08:06.509,0:08:11.190
 of things Carter on LinkedIn and just
 
 0:08:09.569,0:08:14.520
 comments posted on Twitter too but
 
 0:08:11.190,0:08:15.870
 people are this isn't a solution for
 
 0:08:14.520,0:08:17.520
 everyone this is a very unique
 
 0:08:15.870,0:08:21.449
 experience because Nike has done an
 
 0:08:17.520,0:08:23.250
 excellent job of making it as a brand a
 
 0:08:21.449,0:08:25.770
 destination for people and for that
 
 0:08:23.250,0:08:28.860
 lifestyle people use the Nike app to
 
 0:08:25.770,0:08:30.630
 transact to find new product it's the
 
 0:08:28.860,0:08:32.370
 one thing Chris you say in your talk you
 
 0:08:30.630,0:08:34.349
 know 85% of the time when when you
 
 0:08:32.370,0:08:36.300
 you're looking for your pair of Nike
 
 0:08:34.349,0:08:37.709
 shoes you're going to Amazon and Google
 
 0:08:36.300,0:08:39.329
 to find something I would argue that
 
 0:08:37.709,0:08:40.800
 Nike is one of the key that's different
 
 0:08:39.329,0:08:42.750
 yeah I would argue that Nike is one of
 
 0:08:40.800,0:08:44.790
 the few brands where 15% of the time
 
 0:08:42.750,0:08:46.560
 you're going to the Nike+ app whether
 
 0:08:44.790,0:08:48.420
 it's because you're using it for work
 
 0:08:46.560,0:08:50.880
 out to a workout and then you're gonna
 
 0:08:48.420,0:08:52.740
 shop after or it's pinging you when you
 
 0:08:50.880,0:08:53.770
 get to this stores that app is so well
 
 0:08:52.740,0:08:55.930
 done
 
 0:08:53.770,0:08:57.580
 that I think that it makes total sense I
 
 0:08:55.930,0:08:59.770
 would argue like Lululemon might be the
 
 0:08:57.580,0:09:01.480
 only other place that I can think of off
 
 0:08:59.770,0:09:03.730
 the top of my head where this would make
 
 0:09:01.480,0:09:05.380
 sense pulling everything off of Amazon
 
 0:09:03.730,0:09:06.730
 and going direct to consumer how many
 
 0:09:05.380,0:09:09.550
 times you guys using the knife a week
 
 0:09:06.730,0:09:13.690
 just out of curiosity any of the apps by
 
 0:09:09.550,0:09:15.820
 the way uh once a week are you I don't
 
 0:09:13.690,0:09:17.740
 use it as much you know I think and and
 
 0:09:15.820,0:09:19.300
 like I don't want to say I'm an outlier
 
 0:09:17.740,0:09:20.560
 because I guess I am probably one of
 
 0:09:19.300,0:09:23.050
 their demographics are targeting for
 
 0:09:20.560,0:09:25.080
 some way shape or form sure you know I
 
 0:09:23.050,0:09:28.930
 think the other thing too is that they
 
 0:09:25.080,0:09:31.240
 arguably have you know the best retail
 
 0:09:28.930,0:09:33.340
 app and the best excuse to use apps and
 
 0:09:31.240,0:09:34.750
 mobile within retail and I still think
 
 0:09:33.340,0:09:36.700
 they're figuring it out they're trying
 
 0:09:34.750,0:09:38.380
 to figure out how do we leverage mobile
 
 0:09:36.700,0:09:41.740
 and retail and is it even applicable
 
 0:09:38.380,0:09:42.910
 like can we just not even you know and I
 
 0:09:41.740,0:09:45.190
 think as a challenge that a lot of
 
 0:09:42.910,0:09:47.560
 brands are facing Nike has just that
 
 0:09:45.190,0:09:48.700
 kind of leading edge simply because so
 
 0:09:47.560,0:09:50.590
 many people have their apps so the
 
 0:09:48.700,0:09:51.970
 barrier of downloads out there and they
 
 0:09:50.590,0:09:53.560
 had the resources you know and I think
 
 0:09:51.970,0:09:55.330
 they're putting it towards that and then
 
 0:09:53.560,0:09:57.820
 the day we might determine or Nike might
 
 0:09:55.330,0:09:59.530
 determine you know I speak as we is like
 
 0:09:57.820,0:10:01.150
 retailers in general but Nike might
 
 0:09:59.530,0:10:03.160
 determine that Mobile has no place in
 
 0:10:01.150,0:10:04.720
 retail specifically for that experience
 
 0:10:03.160,0:10:06.670
 but I think they're trying to figure
 
 0:10:04.720,0:10:08.380
 that out yeah I mean we heard I remember
 
 0:10:06.670,0:10:09.700
 I remember Nike on stages shall talk you
 
 0:10:08.380,0:10:10.870
 know I think it's 2018 I was really
 
 0:10:09.700,0:10:12.190
 impressed just in terms of how they're
 
 0:10:10.870,0:10:13.420
 thinking about all the assets in their
 
 0:10:12.190,0:10:15.010
 portfolio from their mobile app
 
 0:10:13.420,0:10:16.450
 development to everything you know one
 
 0:10:15.010,0:10:17.950
 of our buddies Carl bootay had a really
 
 0:10:16.450,0:10:19.360
 good summary of this whole thing on
 
 0:10:17.950,0:10:20.650
 LinkedIn if you have a chance to check
 
 0:10:19.360,0:10:22.690
 that out or to look that up I highly
 
 0:10:20.650,0:10:24.400
 encourage it but yeah I mean I'm on that
 
 0:10:22.690,0:10:26.020
 app I'm on the app daily believe it or
 
 0:10:24.400,0:10:27.550
 not you guys and I don't even buy stuff
 
 0:10:26.020,0:10:29.500
 I just go to look at it and check it out
 
 0:10:27.550,0:10:31.540
 I just find it interesting but here's
 
 0:10:29.500,0:10:33.370
 the thing for me with this story at the
 
 0:10:31.540,0:10:34.810
 end of the day I think the only reason
 
 0:10:33.370,0:10:36.640
 we're really talking about it is because
 
 0:10:34.810,0:10:38.500
 it's Nike and Amazon when I look at what
 
 0:10:36.640,0:10:40.150
 we do and we focus on education and
 
 0:10:38.500,0:10:41.830
 talking about the industry I don't
 
 0:10:40.150,0:10:43.840
 actually think there's that much here to
 
 0:10:41.830,0:10:46.060
 this story because so few companies are
 
 0:10:43.840,0:10:47.230
 like Nike steel feed companies can do
 
 0:10:46.060,0:10:48.850
 this you mentioned a few and like
 
 0:10:47.230,0:10:50.170
 Lululemon maybe could do it but the end
 
 0:10:48.850,0:10:52.900
 of State this doesn't really tell me
 
 0:10:50.170,0:10:54.610
 much or sync signal to me much it just
 
 0:10:52.900,0:10:56.050
 means that Nike has a brand in a
 
 0:10:54.610,0:10:57.580
 position to be able to try to do
 
 0:10:56.050,0:10:58.990
 something like this but it's not
 
 0:10:57.580,0:11:00.760
 necessarily broadly applicable to
 
 0:10:58.990,0:11:02.590
 everyone so in a lot of ways I'm just
 
 0:11:00.760,0:11:03.910
 kind of like yeah alright whatever
 
 0:11:02.590,0:11:06.370
 do what you want to do yeah a shout to
 
 0:11:03.910,0:11:07.529
 Carl I think Carl's article was or his
 
 0:11:06.370,0:11:08.910
 post was when that some
 
 0:11:07.529,0:11:10.889
 up those points really well and I
 
 0:11:08.910,0:11:12.959
 thought that was such a great summary of
 
 0:11:10.889,0:11:14.879
 points that really kind of outlined what
 
 0:11:12.959,0:11:15.509
 this whole thing means and why they
 
 0:11:14.879,0:11:17.759
 really did it
 
 0:11:15.509,0:11:19.649
 speaking of Karl he also made a
 
 0:11:17.759,0:11:21.029
 prediction about Story number two of
 
 0:11:19.649,0:11:26.670
 Carl's getting a lot of shoutouts this
 
 0:11:21.029,0:11:30.089
 week Wow Carl yeah Holi baba singles day
 
 0:11:26.670,0:11:31.649
 it was on months right next year what
 
 0:11:30.089,0:11:34.290
 day was it was it like eleven eleven
 
 0:11:31.649,0:11:35.790
 there's 11 11 next year we will be in
 
 0:11:34.290,0:11:37.319
 China for that event that's what I'm
 
 0:11:35.790,0:11:39.480
 making that predict we are trying to do
 
 0:11:37.319,0:11:42.180
 it AK we had a chance this year which
 
 0:11:39.480,0:11:45.059
 couldn't swing it yes so according to
 
 0:11:42.180,0:11:47.309
 fortune and one of many sources the
 
 0:11:45.059,0:11:51.209
 Chinese e-commerce giant said that its
 
 0:11:47.309,0:11:56.370
 platforms sold thirty eight point four
 
 0:11:51.209,0:11:58.319
 billion with a B dollars in sales on a
 
 0:11:56.370,0:12:00.779
 singles day so they did a few things
 
 0:11:58.319,0:12:04.529
 they had you could do pre-orders that
 
 0:12:00.779,0:12:06.809
 would be transacted on the on singles
 
 0:12:04.529,0:12:08.399
 day they made it their first billion
 
 0:12:06.809,0:12:14.879
 dollars in sales in just sixty eight
 
 0:12:08.399,0:12:16.230
 seconds and yes first ten billion in
 
 0:12:14.879,0:12:18.000
 half an hour
 
 0:12:16.230,0:12:20.459
 everything from electronic gadgets to
 
 0:12:18.000,0:12:23.309
 fashion items this year they were really
 
 0:12:20.459,0:12:26.430
 big on the live streaming Kim Kardashian
 
 0:12:23.309,0:12:29.089
 even debuted her fragrance line via live
 
 0:12:26.430,0:12:32.610
 stream on team all among several others
 
 0:12:29.089,0:12:35.939
 and also Taylor Swift in Asian pop icon
 
 0:12:32.610,0:12:37.680
 Jem who Chris love's performed and
 
 0:12:35.939,0:12:39.629
 everything was live stream from Ali
 
 0:12:37.680,0:12:41.160
 Baba's headquarters now what I before we
 
 0:12:39.629,0:12:43.350
 getting this why is Taylor Swift like
 
 0:12:41.160,0:12:44.730
 the live stream that everyone does like
 
 0:12:43.350,0:12:46.500
 what was that all about cuz she's a
 
 0:12:44.730,0:12:48.149
 businesswoman and she knows how it goes
 
 0:12:46.500,0:12:49.649
 down really knows how it works okay so
 
 0:12:48.149,0:12:51.240
 question we got it I have to diverge it
 
 0:12:49.649,0:12:53.339
 so I got to go out on a tangent so
 
 0:12:51.240,0:12:55.800
 Taylor Swift like for you guys like
 
 0:12:53.339,0:12:57.629
 staying power like are we talking
 
 0:12:55.800,0:12:59.399
 Madonna here are we talking this flames
 
 0:12:57.629,0:13:02.790
 out like what what are you thinking here
 
 0:12:59.399,0:13:05.699
 for sure Madonna is really yeah she's
 
 0:13:02.790,0:13:08.339
 good because she's she's not just a
 
 0:13:05.699,0:13:10.050
 singer and performer and songwriter also
 
 0:13:08.339,0:13:12.870
 a businesswoman that is the key point
 
 0:13:10.050,0:13:15.870
 like she's been I had a big business
 
 0:13:12.870,0:13:19.139
 strategy I almost had bidness business
 
 0:13:15.870,0:13:21.480
 strategy since since day one and man can
 
 0:13:19.139,0:13:22.890
 that lady execute yeah
 
 0:13:21.480,0:13:24.870
 Carter do you think this if she's an
 
 0:13:22.890,0:13:26.460
 icon she's an is an icon and like
 
 0:13:24.870,0:13:28.380
 imagine when her first album came out I
 
 0:13:26.460,0:13:30.570
 think it was the early what 2000s
 
 0:13:28.380,0:13:32.340
 probably yeah right like and she has
 
 0:13:30.570,0:13:34.680
 figured out a way is that far back to
 
 0:13:32.340,0:13:36.930
 evolves her I mean she was a country
 
 0:13:34.680,0:13:38.520
 artist yeah all of her lifestyle or her
 
 0:13:36.930,0:13:40.170
 evolved her not lifestyle but ultimately
 
 0:13:38.520,0:13:42.540
 became her lifestyle into a commercial
 
 0:13:40.170,0:13:44.040
 property I dare you not to like bounce a
 
 0:13:42.540,0:13:44.730
 little bit every time she has a new
 
 0:13:44.040,0:13:46.110
 feather catchy
 
 0:13:44.730,0:13:47.550
 I don't comment on what I don't
 
 0:13:46.110,0:13:48.990
 understand that's like a rule in my life
 
 0:13:47.550,0:13:50.610
 so I'm just going to let this one go but
 
 0:13:48.990,0:13:52.710
 but anyway back to I buy just that's
 
 0:13:50.610,0:13:54.780
 just so fast she is like the live stream
 
 0:13:52.710,0:13:57.090
 she did for Amazon she did for Alibaba
 
 0:13:54.780,0:13:58.560
 like you know Kohl's is gonna sign her
 
 0:13:57.090,0:14:01.560
 next I don't know but like what so what
 
 0:13:58.560,0:14:03.540
 else I think my favorite thing about
 
 0:14:01.560,0:14:05.760
 singles day is that Jack Ma comes out
 
 0:14:03.540,0:14:08.970
 like yesterday and he's like not
 
 0:14:05.760,0:14:12.630
 satisfied 38 billion not enough for me
 
 0:14:08.970,0:14:14.460
 if it was on a Monday weather was bad I
 
 0:14:12.630,0:14:17.100
 need people not to be working for a
 
 0:14:14.460,0:14:19.680
 singles day and then it's like what what
 
 0:14:17.100,0:14:22.830
 exactly is in his perfect mind like what
 
 0:14:19.680,0:14:23.910
 amount of money will satisfy him that is
 
 0:14:22.830,0:14:26.220
 crazy to me
 
 0:14:23.910,0:14:30.060
 but yes I mean not much to say there
 
 0:14:26.220,0:14:32.010
 it's just unbelievable yeah I mean I
 
 0:14:30.060,0:14:33.690
 think the cool thing for me was or not
 
 0:14:32.010,0:14:35.040
 sweet I thought Carter was gonna have
 
 0:14:33.690,0:14:37.920
 something to say so I was waiting but I
 
 0:14:35.040,0:14:39.540
 I I the thing for me though was actually
 
 0:14:37.920,0:14:41.370
 I thought it was really palpable this
 
 0:14:39.540,0:14:44.370
 year just how important kind of a live
 
 0:14:41.370,0:14:45.570
 stream social commerce aspect was effect
 
 0:14:44.370,0:14:47.280
 I was gonna say I mean the live stream
 
 0:14:45.570,0:14:49.290
 side of things was absolutely huge and I
 
 0:14:47.280,0:14:51.510
 think they figured out a way to bridge
 
 0:14:49.290,0:14:53.930
 the idea of live stream into Commerce
 
 0:14:51.510,0:14:56.040
 which is something that I think is is
 
 0:14:53.930,0:14:57.480
 hasn't always been easy and I think
 
 0:14:56.040,0:14:59.010
 we've seen a lot of brands test that a
 
 0:14:57.480,0:15:01.410
 lot of brands play in different waters
 
 0:14:59.010,0:15:02.520
 with that but I think in this execution
 
 0:15:01.410,0:15:03.630
 they've been ill figure out like Kim
 
 0:15:02.520,0:15:05.390
 Kardashian coming out with that new
 
 0:15:03.630,0:15:07.680
 product line and then generating
 
 0:15:05.390,0:15:09.120
 hundreds of millions of dollars and I
 
 0:15:07.680,0:15:10.980
 don't know the exact stats for that but
 
 0:15:09.120,0:15:12.720
 like generating just huge amounts of
 
 0:15:10.980,0:15:13.860
 sales like once we can figure this out
 
 0:15:12.720,0:15:15.510
 and I think you know Facebook's try to
 
 0:15:13.860,0:15:17.280
 Amazon's tried it and for some reason
 
 0:15:15.510,0:15:19.850
 like I feel that those stories have come
 
 0:15:17.280,0:15:22.260
 and gone and I've yet to see a us-based
 
 0:15:19.850,0:15:23.700
 execution of live stream direct to
 
 0:15:22.260,0:15:25.140
 commerce that has had such a large
 
 0:15:23.700,0:15:26.280
 impact like we're seeing here why
 
 0:15:25.140,0:15:28.110
 haven't we seen this on Black Friday I
 
 0:15:26.280,0:15:29.820
 mean you had Levi's doing it you had all
 
 0:15:28.110,0:15:31.770
 birds doing it you had what you just
 
 0:15:29.820,0:15:34.560
 mentioned like why why haven't
 
 0:15:31.770,0:15:38.640
 we did see it on weigh day you can't
 
 0:15:34.560,0:15:40.170
 forget about that that was like your
 
 0:15:38.640,0:15:42.300
 stepbrothers version no it was like
 
 0:15:40.170,0:15:46.470
 swore to live stream it was kind of just
 
 0:15:42.300,0:15:48.930
 like faux live stream and you know what
 
 0:15:46.470,0:15:50.780
 was so light it was so like infomercial
 
 0:15:48.930,0:15:55.800
 II - that's the thing I think there's a
 
 0:15:50.780,0:15:57.960
 there's a platform barrier jackets
 
 0:15:55.800,0:15:59.220
 dancing around and it was fun but but
 
 0:15:57.960,0:16:00.990
 the question is so here's the here's the
 
 0:15:59.220,0:16:03.030
 question is for another day is once
 
 0:16:00.990,0:16:05.730
 Amazon starts taking a larger chunk out
 
 0:16:03.030,0:16:07.170
 of let's say like the NFL right like
 
 0:16:05.730,0:16:09.660
 what is the commerce model that can be
 
 0:16:07.170,0:16:11.190
 layered on top of that did you see did
 
 0:16:09.660,0:16:13.980
 you see he's now rumored to be buying an
 
 0:16:11.190,0:16:15.450
 NFL franchise - Matt Bowen like that's
 
 0:16:13.980,0:16:18.750
 crazy in addition to everything they're
 
 0:16:15.450,0:16:20.100
 doing from a TV perspective or live
 
 0:16:18.750,0:16:21.600
 rights perspective I should say that's a
 
 0:16:20.100,0:16:24.000
 better way well speaking of platforms
 
 0:16:21.600,0:16:26.130
 and accessibility Facebook right we
 
 0:16:24.000,0:16:27.870
 can't not talk about Facebook ultimately
 
 0:16:26.130,0:16:29.280
 Facebook is taking on venmo with a new
 
 0:16:27.870,0:16:31.350
 payments tool that can be used across
 
 0:16:29.280,0:16:32.730
 their family of applications so here's
 
 0:16:31.350,0:16:34.680
 the deal the new service is called
 
 0:16:32.730,0:16:37.110
 Facebook pay it's launching on the core
 
 0:16:34.680,0:16:38.910
 of Facebook and the messenger apps to
 
 0:16:37.110,0:16:40.350
 start but will later also appear in
 
 0:16:38.910,0:16:42.840
 things like Instagram what's happened
 
 0:16:40.350,0:16:44.400
 the entire family of Facebook apps so
 
 0:16:42.840,0:16:45.600
 Facebook already has allowed people to
 
 0:16:44.400,0:16:47.040
 send money ultimately through the
 
 0:16:45.600,0:16:48.630
 Facebook Messenger app but with this
 
 0:16:47.040,0:16:50.490
 Facebook pay usually bill to send money
 
 0:16:48.630,0:16:52.590
 to other people via Facebook and
 
 0:16:50.490,0:16:55.200
 ultimately accept payments etc etc etc
 
 0:16:52.590,0:16:57.000
 so this comes on the heels obviously of
 
 0:16:55.200,0:16:58.320
 the whole Libre scandal of their idea of
 
 0:16:57.000,0:17:00.240
 in credit in you know putting a new
 
 0:16:58.320,0:17:01.620
 currency into place but ultimately what
 
 0:17:00.240,0:17:03.870
 they're doing is they're layering on
 
 0:17:01.620,0:17:05.250
 more and more value onto these platforms
 
 0:17:03.870,0:17:06.630
 that everyone has on their device so
 
 0:17:05.250,0:17:09.510
 let's just look at messenger for example
 
 0:17:06.630,0:17:11.070
 right so Apple iMessage facebook
 
 0:17:09.510,0:17:12.660
 Messenger you have a couple of their
 
 0:17:11.070,0:17:14.340
 competitors in the mix by the end of the
 
 0:17:12.660,0:17:15.930
 day people are packing or companies are
 
 0:17:14.340,0:17:18.810
 packing as much value as they possibly
 
 0:17:15.930,0:17:21.180
 can into these applications in order to
 
 0:17:18.810,0:17:23.010
 let's say be the exclusive provider for
 
 0:17:21.180,0:17:24.390
 everything you might need right so now
 
 0:17:23.010,0:17:26.790
 why would I ever leave Facebook
 
 0:17:24.390,0:17:28.080
 Messenger when I can pay Chris with that
 
 0:17:26.790,0:17:30.030
 I can connect with Chris I can send him
 
 0:17:28.080,0:17:31.860
 a map I can figure out what movie we're
 
 0:17:30.030,0:17:33.690
 going to later we can order food all via
 
 0:17:31.860,0:17:34.860
 the messenger app and then the day we're
 
 0:17:33.690,0:17:36.540
 seeing more and more things stacked
 
 0:17:34.860,0:17:38.370
 within specifically messaging apps but
 
 0:17:36.540,0:17:39.840
 ultimately apps in general as Facebook
 
 0:17:38.370,0:17:42.510
 looks to continue to add value to their
 
 0:17:39.840,0:17:43.680
 entire stack so it's interesting and I
 
 0:17:42.510,0:17:45.030
 think there's other commerce features
 
 0:17:43.680,0:17:47.160
 that will come in in
 
 0:17:45.030,0:17:48.750
 well with this but I think it's just the
 
 0:17:47.160,0:17:51.120
 start understanding really kind of the
 
 0:17:48.750,0:17:53.190
 transaction and me holding a balance and
 
 0:17:51.120,0:17:55.560
 Facebook I think opens this new world of
 
 0:17:53.190,0:17:57.630
 Commerce that we have yet to see yeah
 
 0:17:55.560,0:18:00.000
 Carter it's like you said in this slide
 
 0:17:57.630,0:18:01.650
 you know Chris has one of your slides in
 
 0:18:00.000,0:18:03.570
 his presentation too like they're just
 
 0:18:01.650,0:18:05.190
 moving further along the horizontal line
 
 0:18:03.570,0:18:08.070
 of social commerce they're getting more
 
 0:18:05.190,0:18:11.190
 into providing that experience in app
 
 0:18:08.070,0:18:13.410
 and what I'm actually more interested in
 
 0:18:11.190,0:18:15.600
 like this Facebook pay is great it's
 
 0:18:13.410,0:18:17.940
 it's coming to the u.s. what's apps been
 
 0:18:15.600,0:18:19.710
 doing this for years in China and other
 
 0:18:17.940,0:18:21.390
 countries but I think what's really
 
 0:18:19.710,0:18:24.510
 gonna be interesting here is what
 
 0:18:21.390,0:18:27.360
 happens once it applies to Instagram now
 
 0:18:24.510,0:18:30.600
 one reason being once you can transact
 
 0:18:27.360,0:18:34.080
 in Instagram with that this Facebook
 
 0:18:30.600,0:18:36.750
 payment or transactions there I mean
 
 0:18:34.080,0:18:39.060
 you're now looking at likes going away
 
 0:18:36.750,0:18:41.970
 on Instagram an attribution for brands
 
 0:18:39.060,0:18:43.320
 to influencers directly for sales that
 
 0:18:41.970,0:18:46.320
 they're making now if the troll
 
 0:18:43.320,0:18:47.880
 transaction not only does data is all
 
 0:18:46.320,0:18:49.440
 the data owned by Facebook of that
 
 0:18:47.880,0:18:51.330
 entire transaction from start to finish
 
 0:18:49.440,0:18:54.090
 but then you also have brands that we
 
 0:18:51.330,0:18:56.010
 vying for that data to know whether or
 
 0:18:54.090,0:18:57.810
 not like an influencer that they've paid
 
 0:18:56.010,0:18:59.280
 several thousands of dollars to where
 
 0:18:57.810,0:19:01.350
 their product or whatever if that's a
 
 0:18:59.280,0:19:03.360
 successful campaign so I think that's
 
 0:19:01.350,0:19:05.580
 really where you know once they they
 
 0:19:03.360,0:19:07.260
 release this to Instagram I think that's
 
 0:19:05.580,0:19:10.050
 being used by more of the next
 
 0:19:07.260,0:19:12.150
 generation for direct messaging and
 
 0:19:10.050,0:19:13.620
 communication so I think that's where
 
 0:19:12.150,0:19:15.780
 this is really gonna take effect I don't
 
 0:19:13.620,0:19:17.550
 think that Facebook Messenger is really
 
 0:19:15.780,0:19:19.290
 the launching point I think we've we've
 
 0:19:17.550,0:19:20.580
 yet to see where this is gonna go yeah
 
 0:19:19.290,0:19:22.710
 that's a great point Carter put your
 
 0:19:20.580,0:19:24.270
 prognostication hat on here you know
 
 0:19:22.710,0:19:28.170
 Emma the interns gone so we're gonna
 
 0:19:24.270,0:19:29.910
 have you covered both feel young but
 
 0:19:28.170,0:19:32.880
 you're very apt to do your very able to
 
 0:19:29.910,0:19:34.530
 do that um where does where does
 
 0:19:32.880,0:19:35.730
 commerce go like are we talking is it
 
 0:19:34.530,0:19:37.350
 going to be text-based
 
 0:19:35.730,0:19:39.180
 is it gonna be some hybrid with voice
 
 0:19:37.350,0:19:40.920
 and that's this QC and I'm doing this
 
 0:19:39.180,0:19:42.660
 kind of as a key segue to the next story
 
 0:19:40.920,0:19:45.150
 too but curious if you had to make a
 
 0:19:42.660,0:19:46.560
 prediction where is this all going well
 
 0:19:45.150,0:19:48.930
 you have to you have to what is the next
 
 0:19:46.560,0:19:52.230
 commerce I'm half Carter yeah it's a
 
 0:19:48.930,0:19:54.120
 very broad sit down for a second I think
 
 0:19:52.230,0:19:55.860
 you have to separate things between
 
 0:19:54.120,0:19:57.960
 commodity Goods and actual kind of like
 
 0:19:55.860,0:19:58.860
 aspirational goods right so we know
 
 0:19:57.960,0:20:00.270
 brands like am
 
 0:19:58.860,0:20:02.040
 or platforms like Amazon I've been
 
 0:20:00.270,0:20:03.780
 incredibly good at commodity goods I
 
 0:20:02.040,0:20:05.760
 need new white t-shirts and paper towels
 
 0:20:03.780,0:20:08.610
 a new charging cord for my cellphone
 
 0:20:05.760,0:20:10.650
 awesome but if they've fallen flat where
 
 0:20:08.610,0:20:12.240
 Instagram is picking up bait like taken
 
 0:20:10.650,0:20:14.220
 really kind of baton where you look at
 
 0:20:12.240,0:20:16.799
 style and fashion the things you didn't
 
 0:20:14.220,0:20:18.420
 need you knew looking at new gadgets for
 
 0:20:16.799,0:20:20.130
 whatever hobby like there's an entire
 
 0:20:18.420,0:20:23.220
 new category that Instagram has been
 
 0:20:20.130,0:20:25.710
 able to take ahold of now I would argue
 
 0:20:23.220,0:20:27.840
 that the idea of integrating some of the
 
 0:20:25.710,0:20:29.429
 more commerce features that amazon has
 
 0:20:27.840,0:20:30.360
 owned in the past like payments and
 
 0:20:29.429,0:20:32.429
 fulfillment and things like that
 
 0:20:30.360,0:20:34.620
 Facebook has a capability to layer that
 
 0:20:32.429,0:20:37.650
 in without a ton of let's say new user
 
 0:20:34.620,0:20:38.910
 barriers so I think Amazon is gonna
 
 0:20:37.650,0:20:40.140
 continue to dominate in terms of
 
 0:20:38.910,0:20:41.970
 commodity goods they got the fulfillment
 
 0:20:40.140,0:20:43.500
 Network etc but I don't think there's
 
 0:20:41.970,0:20:45.270
 anyone in the world who knows us better
 
 0:20:43.500,0:20:47.220
 than Facebook as much we would like to
 
 0:20:45.270,0:20:48.929
 admit that or not harder per se and I
 
 0:20:47.220,0:20:51.150
 think they have the engine that they can
 
 0:20:48.929,0:20:53.760
 continue to elevate and kind of ramp up
 
 0:20:51.150,0:20:55.470
 to deliver exactly what we need when we
 
 0:20:53.760,0:20:57.240
 need it on a platform that we already
 
 0:20:55.470,0:20:58.650
 love and that's Instagram so you look at
 
 0:20:57.240,0:21:00.720
 visual shop and you look at video you
 
 0:20:58.650,0:21:02.220
 look at text you look at images and then
 
 0:21:00.720,0:21:04.980
 you look at being able to use Facebook
 
 0:21:02.220,0:21:06.419
 pay to quickly buy that new gadget or
 
 0:21:04.980,0:21:06.750
 dress or shirt or whatever you might
 
 0:21:06.419,0:21:08.790
 need
 
 0:21:06.750,0:21:11.460
 ultimately I think they're figuring out
 
 0:21:08.790,0:21:12.720
 how do you go from inspiration and
 
 0:21:11.460,0:21:14.250
 delivering you exactly what you need all
 
 0:21:12.720,0:21:15.600
 the way through it arriving at your door
 
 0:21:14.250,0:21:17.400
 and I think they're pretty darn close to
 
 0:21:15.600,0:21:19.860
 doing that the question is how does it
 
 0:21:17.400,0:21:21.840
 evolve so it'll be interesting to see
 
 0:21:19.860,0:21:23.820
 how they do that and do they have a
 
 0:21:21.840,0:21:25.559
 right to be in commodity goods I don't
 
 0:21:23.820,0:21:26.730
 know do they want to be maybe not
 
 0:21:25.559,0:21:28.980
 yeah maybe they'll leave the paper
 
 0:21:26.730,0:21:31.320
 towels to Amazon but I think at the end
 
 0:21:28.980,0:21:33.600
 of the day Instagram has been this
 
 0:21:31.320,0:21:35.130
 conduit to perfectly delivered goods
 
 0:21:33.600,0:21:37.200
 that you never knew you needed and I
 
 0:21:35.130,0:21:38.760
 would argue that Instagram is much more
 
 0:21:37.200,0:21:40.530
 of a mall experience a retailer
 
 0:21:38.760,0:21:42.330
 experience in terms of like what's
 
 0:21:40.530,0:21:44.790
 taking on or taking out physical retail
 
 0:21:42.330,0:21:47.070
 then Amazon has ever been yeah I don't
 
 0:21:44.790,0:21:49.470
 disagree with yeah that's a great segue
 
 0:21:47.070,0:21:51.270
 to so an tickets to the next angle of
 
 0:21:49.470,0:21:52.770
 this whole story cuz there's a there was
 
 0:21:51.270,0:21:54.929
 another big thing that happened this
 
 0:21:52.770,0:21:58.860
 week it's along these exact same lines
 
 0:21:54.929,0:22:00.960
 right so Walmart has officially
 
 0:21:58.860,0:22:03.510
 partnered with Apple to make Walmart
 
 0:22:00.960,0:22:07.620
 voice ordering available on Siri
 
 0:22:03.510,0:22:10.350
 according to the Walmart newsroom people
 
 0:22:07.620,0:22:12.990
 can now ask Siri directly from their
 
 0:22:10.350,0:22:14.970
 smart speaker to add item
 
 0:22:12.990,0:22:18.480
 so they're Walmart grocery carts so it's
 
 0:22:14.970,0:22:20.760
 as simple as I need more ketchup add to
 
 0:22:18.480,0:22:22.470
 Walmart and you will have that in your
 
 0:22:20.760,0:22:24.090
 basket and you can have the option then
 
 0:22:22.470,0:22:26.520
 of going to pick it up or having it
 
 0:22:24.090,0:22:29.220
 delivered directly to your door so it
 
 0:22:26.520,0:22:32.159
 works with iPhone iPad Apple watch Mac
 
 0:22:29.220,0:22:35.970
 home pod and even in the car with car
 
 0:22:32.159,0:22:37.500
 play so pretty big deal what are you
 
 0:22:35.970,0:22:39.210
 curious what you guys think I love this
 
 0:22:37.500,0:22:41.010
 actually this might be bait one of the
 
 0:22:39.210,0:22:43.710
 biggest stories here I mean the Facebook
 
 0:22:41.010,0:22:45.870
 page thing is cool but like I think when
 
 0:22:43.710,0:22:46.830
 you start the I kudos of Walmart - we've
 
 0:22:45.870,0:22:48.600
 hit Walmart
 
 0:22:46.830,0:22:50.250
 we've blotted them a lot we've also
 
 0:22:48.600,0:22:51.450
 harangue them a lot but like I really
 
 0:22:50.250,0:22:52.620
 like that they're trying to do this
 
 0:22:51.450,0:22:53.909
 Carter I can't wait to hear what you're
 
 0:22:52.620,0:22:56.070
 gonna say on this cuz I have absolutely
 
 0:22:53.909,0:22:57.299
 no idea but I think this is great I mean
 
 0:22:56.070,0:23:00.149
 I think when you start thinking about
 
 0:22:57.299,0:23:01.919
 like the air pods and you've got those
 
 0:23:00.149,0:23:03.840
 in your ear and they can coordinate with
 
 0:23:01.919,0:23:05.880
 your phone and you can start to do this
 
 0:23:03.840,0:23:07.500
 type of activity in the moment and
 
 0:23:05.880,0:23:09.630
 Walmart has the kind of fulfillment
 
 0:23:07.500,0:23:12.419
 network set up to make it happen if the
 
 0:23:09.630,0:23:13.980
 voice technology is good it's a really
 
 0:23:12.419,0:23:15.510
 good way to get over those hurdles that
 
 0:23:13.980,0:23:17.250
 shopping for groceries online is really
 
 0:23:15.510,0:23:18.510
 hard because hunting and pecking and
 
 0:23:17.250,0:23:20.370
 searching for all those things you want
 
 0:23:18.510,0:23:21.779
 is difficult if voice can get to the
 
 0:23:20.370,0:23:24.270
 point where you can just say really
 
 0:23:21.779,0:23:26.399
 simply and easily hey I want this I want
 
 0:23:24.270,0:23:28.140
 that I want you know put it in my cart
 
 0:23:26.399,0:23:29.460
 and you can do it all with some headset
 
 0:23:28.140,0:23:30.720
 in your ear or something like that it
 
 0:23:29.460,0:23:32.070
 connects with your phone you can pay or
 
 0:23:30.720,0:23:34.409
 you can pave with your voice whatever it
 
 0:23:32.070,0:23:36.240
 is there's something there and I've seen
 
 0:23:34.409,0:23:38.070
 a lot of nuances to this technology
 
 0:23:36.240,0:23:39.929
 lately just coming through the lab where
 
 0:23:38.070,0:23:42.299
 I'm like okay yeah there's something
 
 0:23:39.929,0:23:45.419
 coming in this space and it's cool to
 
 0:23:42.299,0:23:46.950
 see Walmart do it yeah I think the segue
 
 0:23:45.419,0:23:49.409
 into this was perfect right because you
 
 0:23:46.950,0:23:51.120
 look at commodity goods right in the
 
 0:23:49.409,0:23:52.320
 moment and this is Amazon try to at
 
 0:23:51.120,0:23:53.640
 their - button they tried to with that
 
 0:23:52.320,0:23:56.100
 wand they've tried to do it a lot of
 
 0:23:53.640,0:23:58.230
 times and I think they're on a similar
 
 0:23:56.100,0:24:00.929
 with with Alexa they're able to do
 
 0:23:58.230,0:24:02.190
 similar things you know you need new
 
 0:24:00.929,0:24:03.809
 paper towels when you run out of paper
 
 0:24:02.190,0:24:05.309
 towels you know that you forgot the
 
 0:24:03.809,0:24:07.320
 ketchup when you were driving home to
 
 0:24:05.309,0:24:08.730
 the barbecue what you know in the moment
 
 0:24:07.320,0:24:11.159
 that's when you are realizing these
 
 0:24:08.730,0:24:12.210
 needs and before you dad to the zoo list
 
 0:24:11.159,0:24:13.860
 and then ultimately you would go
 
 0:24:12.210,0:24:14.940
 transplant to-do list into Walmart or
 
 0:24:13.860,0:24:16.440
 tranche that to-do list as you're
 
 0:24:14.940,0:24:18.149
 actually shopping in the actual retailer
 
 0:24:16.440,0:24:20.039
 here they're just eliminating that step
 
 0:24:18.149,0:24:22.110
 altogether they're there in the moment
 
 0:24:20.039,0:24:23.909
 of need to replenish the commodity goods
 
 0:24:22.110,0:24:26.490
 that you need now are you gonna use this
 
 0:24:23.909,0:24:28.470
 to shop for the next shirt for the form
 
 0:24:26.490,0:24:29.640
 outing on Friday heck no never and
 
 0:24:28.470,0:24:31.080
 that's what I'm saying when you read
 
 0:24:29.640,0:24:33.990
 this like that's why I was generals
 
 0:24:31.080,0:24:35.220
 landscape of Commerce like that type of
 
 0:24:33.990,0:24:38.220
 world's gonna be owned by Instagram
 
 0:24:35.220,0:24:39.630
 visually focused platforms etc yep this
 
 0:24:38.220,0:24:41.520
 type of world is gonna be owned by the
 
 0:24:39.630,0:24:42.900
 Amazons and now Walmart's are targets of
 
 0:24:41.520,0:24:44.610
 the world looking to figure out how do
 
 0:24:42.900,0:24:46.679
 you minimize barrier and friction and
 
 0:24:44.610,0:24:48.270
 the distance between that need state and
 
 0:24:46.679,0:24:49.679
 actual fulfillment and I think
 
 0:24:48.270,0:24:53.750
 ultimately if we keep going on this path
 
 0:24:49.679,0:24:56.070
 I'm also I'm I am confused why
 
 0:24:53.750,0:24:57.809
 auto-replenishment hasn't taken off more
 
 0:24:56.070,0:25:00.900
 because as much as we hate it
 
 0:24:57.809,0:25:04.800
 we are very regimented in our routines
 
 0:25:00.900,0:25:07.020
 as humans like I need paper towels every
 
 0:25:04.800,0:25:07.679
 three months I need new t-shirts every
 
 0:25:07.020,0:25:10.170
 12 months
 
 0:25:07.679,0:25:12.540
 I need etc these brands should know that
 
 0:25:10.170,0:25:14.429
 as retailers should know that and I cuz
 
 0:25:12.540,0:25:15.870
 I'd be curious what you like I give you
 
 0:25:14.429,0:25:17.490
 my take on I'm looking at the next step
 
 0:25:15.870,0:25:18.630
 here yeah you might take on that I mean
 
 0:25:17.490,0:25:19.740
 I wanna don't wanna lose your other
 
 0:25:18.630,0:25:21.870
 point though - because you're right like
 
 0:25:19.740,0:25:23.520
 the first part of what you said I'm
 
 0:25:21.870,0:25:25.679
 using vision Amazon's visual search
 
 0:25:23.520,0:25:27.720
 capability to do what this is ultimately
 
 0:25:25.679,0:25:29.220
 approximating shit that is much more
 
 0:25:27.720,0:25:29.820
 friction field than ultimately where
 
 0:25:29.220,0:25:31.020
 this can go
 
 0:25:29.820,0:25:33.480
 totally that's why I think this is
 
 0:25:31.020,0:25:34.800
 really interesting I want to get an ax
 
 0:25:33.480,0:25:36.380
 for sure want to hear your take on this
 
 0:25:34.800,0:25:39.540
 - but like to answer your other point
 
 0:25:36.380,0:25:41.400
 the whole like let me just replenish you
 
 0:25:39.540,0:25:42.630
 without thinking about it like first of
 
 0:25:41.400,0:25:44.700
 all retailers can't do that in their
 
 0:25:42.630,0:25:46.080
 stores well there's just too much
 
 0:25:44.700,0:25:48.059
 variability in the process and think
 
 0:25:46.080,0:25:50.730
 about how you are as a human even though
 
 0:25:48.059,0:25:53.010
 you have routines things change right
 
 0:25:50.730,0:25:54.300
 and that changes the order frequency at
 
 0:25:53.010,0:25:56.640
 which you need things and so therefore
 
 0:25:54.300,0:25:58.170
 whenever you try these things and all of
 
 0:25:56.640,0:26:00.150
 us have done all of us have been there
 
 0:25:58.170,0:26:01.920
 you end up with way more rolls of toilet
 
 0:26:00.150,0:26:03.330
 paper than you need or way more tubes a
 
 0:26:01.920,0:26:05.610
 toothpaste or way more hasn't been
 
 0:26:03.330,0:26:06.960
 perfected yeah you it's it's very very
 
 0:26:05.610,0:26:08.309
 difficult and I think if I looked at
 
 0:26:06.960,0:26:09.870
 myself at a case study it hasn't worked
 
 0:26:08.309,0:26:11.130
 even for the most rudimentary thing and
 
 0:26:09.870,0:26:12.630
 I think I go back to your point -
 
 0:26:11.130,0:26:14.309
 cardova like do you even need it cuz
 
 0:26:12.630,0:26:16.380
 you're right what ends up happening at
 
 0:26:14.309,0:26:18.150
 least that I've seen is you're walking
 
 0:26:16.380,0:26:21.540
 through your house and you're like holy
 
 0:26:18.150,0:26:23.490
 crap my deodorant slow Siri give me
 
 0:26:21.540,0:26:25.470
 another thing a deodorant that actually
 
 0:26:23.490,0:26:27.330
 is kind of easier because then I don't
 
 0:26:25.470,0:26:28.650
 have this additional issue and you know
 
 0:26:27.330,0:26:30.240
 all the hard works happening in the
 
 0:26:28.650,0:26:32.160
 background yeah and you know what things
 
 0:26:30.240,0:26:33.960
 cost so let's not forget that not
 
 0:26:32.160,0:26:36.120
 everybody can replenish things every
 
 0:26:33.960,0:26:38.130
 three months like have it coming all the
 
 0:26:36.120,0:26:40.169
 time - so I think that'll work if you're
 
 0:26:38.130,0:26:41.970
 on a budget any any time you could give
 
 0:26:40.169,0:26:43.889
 customer's choice and you can fulfill
 
 0:26:41.970,0:26:45.600
 that choice within a matter of hours
 
 0:26:43.889,0:26:47.070
 whether it's driving to the local
 
 0:26:45.600,0:26:49.230
 Walmart or it's having it delivered to
 
 0:26:47.070,0:26:52.350
 your door I think that's that's the the
 
 0:26:49.230,0:26:53.399
 best benefit from this yeah it's at that
 
 0:26:52.350,0:26:55.080
 point it's kind of like you said with
 
 0:26:53.399,0:26:56.730
 the McKinsey 10 car it's like sometimes
 
 0:26:55.080,0:26:58.649
 the simplest answers are just the best
 
 0:26:56.730,0:27:00.749
 answers not the ones that require the
 
 0:26:58.649,0:27:02.909
 most algorithms to process and figure
 
 0:27:00.749,0:27:04.350
 out what or the fanciest new technology
 
 0:27:02.909,0:27:05.940
 or just because your iPhone can do it
 
 0:27:04.350,0:27:07.799
 doesn't mean I suppose yes I think this
 
 0:27:05.940,0:27:11.600
 is a Trojan horse I'm gonna come in with
 
 0:27:07.799,0:27:13.679
 my whoa whoa we need to get an actual
 
 0:27:11.600,0:27:15.480
 Trojan horse what do you mean Georgian
 
 0:27:13.679,0:27:17.639
 horse Amazon's opening grocery stores
 
 0:27:15.480,0:27:19.710
 next year you guys they will know every
 
 0:27:17.639,0:27:21.659
 single thing that I buy at Walmart and
 
 0:27:19.710,0:27:23.700
 now they can come back and be like hey
 
 0:27:21.659,0:27:25.529
 you're hearing yeah okay I got it yeah
 
 0:27:23.700,0:27:26.580
 like versus Trojan horse well Trojan
 
 0:27:25.529,0:27:28.470
 horse is like you know the thing you
 
 0:27:26.580,0:27:33.239
 like bring know Amazon is the Trojan
 
 0:27:28.470,0:27:35.669
 horse it's a Trojan horse yeah got it in
 
 0:27:33.239,0:27:37.830
 your house right now Walmart has no
 
 0:27:35.669,0:27:39.869
 other they have to go do this if they
 
 0:27:37.830,0:27:41.970
 want to have any like if they want the
 
 0:27:39.869,0:27:43.289
 market share for grocery delivery hang
 
 0:27:41.970,0:27:44.850
 on isn't that why though they released
 
 0:27:43.289,0:27:46.649
 it on Apple owned products and they
 
 0:27:44.850,0:27:48.269
 haven't released this feature on Amazon
 
 0:27:46.649,0:27:49.799
 own products well that's why I think so
 
 0:27:48.269,0:27:51.090
 brilliant too because I agree with you
 
 0:27:49.799,0:27:53.369
 that you're like it could be a Trojan
 
 0:27:51.090,0:27:55.499
 horse and glad we cleared cleared up
 
 0:27:53.369,0:27:59.100
 exactly what that was because like yes
 
 0:27:55.499,0:28:02.460
 you could do it with Alexa mm-hmm but
 
 0:27:59.100,0:28:04.470
 Alexa doesn't come with you yet and who
 
 0:28:02.460,0:28:06.269
 knows that LX every ever will given that
 
 0:28:04.470,0:28:08.399
 Apple is much better from an experienced
 
 0:28:06.269,0:28:10.679
 design standpoint well we are when you
 
 0:28:08.399,0:28:13.649
 look at the new pop yeah they are trying
 
 0:28:10.679,0:28:17.369
 but will it ever get there who knows I
 
 0:28:13.649,0:28:19.919
 don't know I think that this is a must
 
 0:28:17.369,0:28:21.440
 do for Walmart don't blame them but like
 
 0:28:19.919,0:28:23.999
 but it doesn't matter it doesn't matter
 
 0:28:21.440,0:28:26.429
 somebody's tracking what's happening
 
 0:28:23.999,0:28:28.950
 whether it's your Alexa device or it's
 
 0:28:26.429,0:28:30.899
 your Apple device Carter's right that is
 
 0:28:28.950,0:28:32.580
 only Apple that they've announced here
 
 0:28:30.899,0:28:34.859
 but well we need to do is we need to try
 
 0:28:32.580,0:28:37.259
 this I would like us to try this because
 
 0:28:34.859,0:28:39.179
 I want to see if they're actually able
 
 0:28:37.259,0:28:40.559
 to go from voice to accurate orders
 
 0:28:39.179,0:28:42.749
 because if it doesn't work at least
 
 0:28:40.559,0:28:44.340
 there's a there's a cut-off around 90 95
 
 0:28:42.749,0:28:46.259
 percent of the time and if it's not
 
 0:28:44.340,0:28:47.970
 successful people won't use it and I
 
 0:28:46.259,0:28:49.919
 think that's what I'm really curious of
 
 0:28:47.970,0:28:52.139
 can Walmart make it work although and
 
 0:28:49.919,0:28:53.639
 that's the now versus the future run can
 
 0:28:52.139,0:28:54.809
 it work but ya know so it's
 
 0:28:53.639,0:28:56.879
 okay so that's it so you think I'm just
 
 0:28:54.809,0:29:00.749
 scared of Amazon which is still
 
 0:28:56.879,0:29:02.879
 referring of a module hattis yeah I mean
 
 0:29:00.749,0:29:03.839
 that is gonna shake it all up that is
 
 0:29:02.879,0:29:07.019
 amazing
 
 0:29:03.839,0:29:09.209
 oh my god okay all right speaking of
 
 0:29:07.019,0:29:12.570
 well this one is not a Trojan horse but
 
 0:29:09.209,0:29:14.070
 this is one as sad very very sad it's
 
 0:29:12.570,0:29:15.539
 definitely not a red herring either I
 
 0:29:14.070,0:29:17.399
 don't think this is maybe more of a
 
 0:29:15.539,0:29:20.729
 canary in the coalmine even know what
 
 0:29:17.399,0:29:22.709
 red herring is I'm just standing over
 
 0:29:20.729,0:29:25.440
 here okay definitely a canary in the
 
 0:29:22.709,0:29:29.969
 coal mine I think unfortunately but yes
 
 0:29:25.440,0:29:32.489
 GAAP CEO art Peck has stepped down the
 
 0:29:29.969,0:29:35.579
 15-year he served there for 15 years and
 
 0:29:32.489,0:29:37.320
 he was renamed CEO in 2015 there was no
 
 0:29:35.579,0:29:39.119
 reason given for his departure and the
 
 0:29:37.320,0:29:41.219
 son of the founders Robert Fischer will
 
 0:29:39.119,0:29:42.299
 take over so hard story for me I think
 
 0:29:41.219,0:29:44.309
 for those you know that don't me well
 
 0:29:42.299,0:29:46.769
 spent my early part of my career at the
 
 0:29:44.309,0:29:48.690
 gap have a ton of fond memories for the
 
 0:29:46.769,0:29:50.489
 experience quite possible is probably
 
 0:29:48.690,0:29:51.989
 the most formative part of my entire
 
 0:29:50.489,0:29:53.429
 retail career I think I learned more
 
 0:29:51.989,0:29:56.339
 there in the four years I spent probably
 
 0:29:53.429,0:29:57.989
 than I did in the 15 years I spent a
 
 0:29:56.339,0:29:59.579
 target like it was just there were just
 
 0:29:57.989,0:30:01.379
 so many amazing people there from Mickey
 
 0:29:59.579,0:30:03.929
 Drexler to so many mentors I had there
 
 0:30:01.379,0:30:06.329
 as well it's sad to see it's a brand
 
 0:30:03.929,0:30:08.070
 that I wish could come back and I'm
 
 0:30:06.329,0:30:09.389
 curious I wish I wish Emma the intern
 
 0:30:08.070,0:30:11.879
 was here today and I'll have to ask her
 
 0:30:09.389,0:30:14.279
 this when when she returns but what does
 
 0:30:11.879,0:30:15.440
 the gap even mean to you guys anymore at
 
 0:30:14.279,0:30:20.159
 this point
 
 0:30:15.440,0:30:22.200
 no go ahead I I don't I mean baby
 
 0:30:20.159,0:30:23.940
 clothes we're crushing gap baby clothes
 
 0:30:22.200,0:30:25.139
 right now yeah like I mean that's kind
 
 0:30:23.940,0:30:29.070
 of the first time I've interact with the
 
 0:30:25.139,0:30:31.979
 brand in 15 years well I think gap has
 
 0:30:29.070,0:30:33.929
 lost its identity it doesn't it used to
 
 0:30:31.979,0:30:35.879
 have a point of view and it doesn't
 
 0:30:33.929,0:30:37.979
 anymore and there's a lot of other
 
 0:30:35.879,0:30:41.339
 companies that are out there going after
 
 0:30:37.979,0:30:43.769
 doing basics better for less money and
 
 0:30:41.339,0:30:46.289
 they just they don't have they lost
 
 0:30:43.769,0:30:49.019
 their way a little bit and I think that
 
 0:30:46.289,0:30:51.599
 what if I were in charge of the gap
 
 0:30:49.019,0:30:54.029
 comeback plan I think I would explore
 
 0:30:51.599,0:30:57.119
 doing like a white label store of gap
 
 0:30:54.029,0:30:59.940
 product with a smaller scale product and
 
 0:30:57.119,0:31:01.619
 giving it a point of view so that and
 
 0:30:59.940,0:31:04.469
 not telling people it was gap but just
 
 0:31:01.619,0:31:06.119
 coming out with like this is X brand or
 
 0:31:04.469,0:31:07.320
 whatever and now it's coming out and
 
 0:31:06.119,0:31:09.500
 still like sourcing
 
 0:31:07.320,0:31:11.850
 same materials but just trying to like
 
 0:31:09.500,0:31:14.400
 reimagine what that point of view could
 
 0:31:11.850,0:31:17.250
 be and I think it would do really well I
 
 0:31:14.400,0:31:19.860
 think there's a use case for good
 
 0:31:17.250,0:31:21.540
 quality basics but right now it doesn't
 
 0:31:19.860,0:31:23.970
 mean anything and and it's more
 
 0:31:21.540,0:31:26.010
 associated with being 60% off all the
 
 0:31:23.970,0:31:27.660
 time than it is anything of value yeah
 
 0:31:26.010,0:31:29.580
 that's what really frustrates me like
 
 0:31:27.660,0:31:30.810
 incarnate I'm not surprised you said it
 
 0:31:29.580,0:31:32.760
 doesn't mean anything to you but like
 
 0:31:30.810,0:31:34.950
 what really frustrates me is like back
 
 0:31:32.760,0:31:38.220
 in its heyday mm-hmm it was a great
 
 0:31:34.950,0:31:39.600
 place to go for just good quality basics
 
 0:31:38.220,0:31:41.370
 that you know you could wear to work
 
 0:31:39.600,0:31:43.560
 that you could know you know you could
 
 0:31:41.370,0:31:45.960
 wear on like a Saturday out you at night
 
 0:31:43.560,0:31:48.600
 or during the day and I actually don't
 
 0:31:45.960,0:31:50.220
 know where that place is anymore would
 
 0:31:48.600,0:31:52.800
 you say though the strategy deviated for
 
 0:31:50.220,0:31:55.110
 that or were they always that I think
 
 0:31:52.800,0:31:57.870
 somewhere along the line they've lost
 
 0:31:55.110,0:31:59.220
 that and because I think there's a gap
 
 0:31:57.870,0:32:00.720
 in the market right now for that and
 
 0:31:59.220,0:32:03.560
 that's what I mean it's like but who
 
 0:32:00.720,0:32:06.360
 picked it up pun intended
 
 0:32:03.560,0:32:08.460
 pretty good in my raw so you're saying
 
 0:32:06.360,0:32:11.960
 that's true like I I don't know where
 
 0:32:08.460,0:32:14.010
 that is who is that and why the canoe
 
 0:32:11.960,0:32:16.260
 why haven't we figured that out
 
 0:32:14.010,0:32:18.930
 so you're saying start over and yeah I'm
 
 0:32:16.260,0:32:21.990
 seeing that because I think I think the
 
 0:32:18.930,0:32:25.380
 gap there is a gap it's either going to
 
 0:32:21.990,0:32:27.450
 a big-box retailer discounters Amazon
 
 0:32:25.380,0:32:29.310
 essentials or your Target or Walmart to
 
 0:32:27.450,0:32:31.170
 get your basic tees or you're going the
 
 0:32:29.310,0:32:33.720
 other end where you're doing high-end
 
 0:32:31.170,0:32:35.880
 like James per say t-shirts that you're
 
 0:32:33.720,0:32:37.740
 spending $60 on you know like that
 
 0:32:35.880,0:32:40.260
 that's what what there is there's no
 
 0:32:37.740,0:32:42.480
 in-between ground but gap you can't
 
 0:32:40.260,0:32:44.220
 justify paying $20 for a gap shirt
 
 0:32:42.480,0:32:46.350
 anymore like and you know and no one
 
 0:32:44.220,0:32:50.460
 expects to do that they expect to get a
 
 0:32:46.350,0:32:52.170
 $24 gap shirt for 598 and and four of
 
 0:32:50.460,0:32:54.570
 those whenever they're on sale like
 
 0:32:52.170,0:32:56.130
 that's what gap means oh yeah I think
 
 0:32:54.570,0:32:58.920
 the perception of the brand I think
 
 0:32:56.130,0:33:01.170
 there is a market though for the $19.99
 
 0:32:58.920,0:33:03.330
 or $14.99 t-shirt that's gonna last more
 
 0:33:01.170,0:33:04.800
 than three washes right look at H&M I
 
 0:33:03.330,0:33:06.450
 mean they're they've got to come back
 
 0:33:04.800,0:33:07.620
 they've got a collection that's been
 
 0:33:06.450,0:33:08.880
 coming out they've been doing really
 
 0:33:07.620,0:33:12.180
 well and that's where they're hitting
 
 0:33:08.880,0:33:14.700
 the price point but the quality there I
 
 0:33:12.180,0:33:16.650
 would say is not as good as what GAAP
 
 0:33:14.700,0:33:17.790
 used to be or maybe still is but no one
 
 0:33:16.650,0:33:18.960
 knows because they're not chopping they
 
 0:33:17.790,0:33:20.000
 know I definitely of speaking about it
 
 0:33:18.960,0:33:21.800
 more from a male
 
 0:33:20.000,0:33:23.930
 shopping perspective to which I know you
 
 0:33:21.800,0:33:25.040
 know so that's kind of because because
 
 0:33:23.930,0:33:26.930
 that's what it you know has always meant
 
 0:33:25.040,0:33:28.610
 to me to in terms of me being a shopper
 
 0:33:26.930,0:33:31.880
 there but do you still remember all the
 
 0:33:28.610,0:33:33.440
 men's pant sizes oh my god yes I can
 
 0:33:31.880,0:33:35.690
 remember actual like item numbers for
 
 0:33:33.440,0:33:37.190
 the jeans it's pretty crazy you should
 
 0:33:35.690,0:33:38.990
 cut those orders by hand so it was a
 
 0:33:37.190,0:33:40.970
 long time ago but it's amazing now you
 
 0:33:38.990,0:33:42.740
 remember those things nah it's crazy I
 
 0:33:40.970,0:33:44.540
 was at Target returning something this
 
 0:33:42.740,0:33:51.230
 weekend they're like let me get that DP
 
 0:33:44.540,0:33:52.910
 see I was like alright well that closes
 
 0:33:51.230,0:33:55.100
 us up man we threw a lot of analogies
 
 0:33:52.910,0:33:58.640
 there seemed like we were pushing water
 
 0:33:55.100,0:34:01.160
 uphill even at times whoa holla again
 
 0:33:58.640,0:34:03.290
 Carter but we got some fun things on tap
 
 0:34:01.160,0:34:05.240
 for the rest of the week Carter is going
 
 0:34:03.290,0:34:08.030
 to help me set up a new computer I got a
 
 0:34:05.240,0:34:10.010
 new computer this week yeah okay pumped
 
 0:34:08.030,0:34:12.110
 you got a new computer a new brand new
 
 0:34:10.010,0:34:13.460
 MacBook and you haven't opened it when
 
 0:34:12.110,0:34:15.800
 it's arrived it's been sitting here for
 
 0:34:13.460,0:34:17.690
 over a week killing its are absolutely
 
 0:34:15.800,0:34:20.389
 insane that you're right I've waited six
 
 0:34:17.690,0:34:22.490
 days productivity of ami talk is about
 
 0:34:20.389,0:34:23.600
 like triple yeah I thought we were
 
 0:34:22.490,0:34:25.100
 productive before way it's like a
 
 0:34:23.600,0:34:27.950
 computer but I don't have to wait to
 
 0:34:25.100,0:34:29.540
 type the letter C anyway thanks as
 
 0:34:27.950,0:34:31.490
 always for supporting us if you're out
 
 0:34:29.540,0:34:33.740
 there please like review and subscribe
 
 0:34:31.490,0:34:36.500
 to our podcast our reviews are steadily
 
 0:34:33.740,0:34:38.000
 climbing please help us out stop review
 
 0:34:36.500,0:34:39.530
 us if you can it really makes a
 
 0:34:38.000,0:34:41.450
 difference and as I learned at the gap
 
 0:34:39.530,0:34:44.450
 and as I always say every difference
 
 0:34:41.450,0:34:48.370
 makes a difference for an for Carter for
 
 0:34:44.450,0:34:48.370
 me to all of you be careful out there