yeah whenever you ready ready yeah I'm
 
 0:00:12.150,0:00:24.740
 ready a lot of variables making sure we
 
 0:00:15.420,0:00:24.740
 got okay cool this is alright
 
 0:00:24.920,0:00:29.939
 hello and welcome back to this week's
 
 0:00:27.269,0:00:31.349
 edition of the Omni talk fast five days
 
 0:00:29.939,0:00:34.170
 a special week because today is a
 
 0:00:31.349,0:00:35.700
 special edition week today is one of our
 
 0:00:34.170,0:00:38.790
 favorite days of the year today is the
 
 0:00:35.700,0:00:42.480
 day we give out our army talk retail
 
 0:00:38.790,0:00:44.489
 awards for 2019 we got everybody in the
 
 0:00:42.480,0:00:46.350
 studio here we got Carter we got an we
 
 0:00:44.489,0:00:49.379
 got Emma the intern and we even have
 
 0:00:46.350,0:00:51.270
 Emma the interns dog Margo Margo say hi
 
 0:00:49.379,0:00:55.879
 again let me see if I can get it Margo
 
 0:00:51.270,0:00:55.879
 in the camera oh I was watching at home
 
 0:00:55.969,0:01:00.510
 that's not the same oh my god that was
 
 0:00:58.289,0:01:02.190
 worse than my Canada goose so that was
 
 0:01:00.510,0:01:04.229
 pretty bad the table is actually divided
 
 0:01:02.190,0:01:07.200
 here so you have one side of the table
 
 0:01:04.229,0:01:09.840
 who hates dogs Hey you have the other
 
 0:01:07.200,0:01:12.630
 side of all fair that maybe enjoys dogs
 
 0:01:09.840,0:01:14.909
 a little bit more in my lap that is an
 
 0:01:12.630,0:01:16.770
 unjust classification I think so too I
 
 0:01:14.909,0:01:18.869
 think that is very unjust right we love
 
 0:01:16.770,0:01:20.729
 dogs we love all animals we all love all
 
 0:01:18.869,0:01:23.970
 life and celebrated in many different
 
 0:01:20.729,0:01:26.939
 ways to each his own but it's Friday
 
 0:01:23.970,0:01:28.770
 morning I for one have had a hell of a
 
 0:01:26.939,0:01:30.180
 week it's been a busy week here on the
 
 0:01:28.770,0:01:32.820
 content side which I'm sure we'll get to
 
 0:01:30.180,0:01:35.850
 you I also saw the 11:00 p.m. showing of
 
 0:01:32.820,0:01:37.770
 Star Wars and I want my two hours and my
 
 0:01:35.850,0:01:39.090
 money back wait it was bad I can't
 
 0:01:37.770,0:01:41.159
 believe this you're like the biggest
 
 0:01:39.090,0:01:42.509
 star Wars fan on the prime shoot one of
 
 0:01:41.159,0:01:44.280
 the hugest Star Wars fans on the planet
 
 0:01:42.509,0:01:47.040
 but no spoiler alerts here but I will
 
 0:01:44.280,0:01:48.869
 say this it was to me the worst movie in
 
 0:01:47.040,0:01:51.780
 the entire franchise I thought it wasn't
 
 0:01:48.869,0:01:53.729
 possible but it was just awful and after
 
 0:01:51.780,0:01:55.320
 a few more weeks have gone by and enough
 
 0:01:53.729,0:01:57.570
 people have seen it I will give my riff
 
 0:01:55.320,0:01:59.579
 on exactly what was so horrible about
 
 0:01:57.570,0:02:01.619
 the movie I was super depressed like I
 
 0:01:59.579,0:02:04.200
 and it was a little clock show you gave
 
 0:02:01.619,0:02:06.240
 up a whole night's sleep I did I did I
 
 0:02:04.200,0:02:07.920
 did yes thank you for anything to do
 
 0:02:06.240,0:02:11.750
 with your judgement of the movie is the
 
 0:02:07.920,0:02:13.810
 sleep deprivation who'd you go in III
 
 0:02:11.750,0:02:16.900
 fair point a friend of mine
 
 0:02:13.810,0:02:18.760
 guy named by the name of Jake we've seen
 
 0:02:16.900,0:02:20.620
 probably the last five or six of them
 
 0:02:18.760,0:02:22.000
 together he gets a whole group of people
 
 0:02:20.620,0:02:23.950
 together he's the only one I really know
 
 0:02:22.000,0:02:25.960
 but I went with like about seven or
 
 0:02:23.950,0:02:28.780
 eight different guys question and you
 
 0:02:25.960,0:02:30.340
 dress in theme no no theme dressing in
 
 0:02:28.780,0:02:32.290
 fact Jake and I wasn't same jacket and
 
 0:02:30.340,0:02:39.250
 that was kind of looks like Alexei DS
 
 0:02:32.290,0:02:40.420
 yeah okay cool yeah but I want to hear
 
 0:02:39.250,0:02:42.520
 the feedback from everybody coming in
 
 0:02:40.420,0:02:44.800
 this week because I just thought it was
 
 0:02:42.520,0:02:47.290
 bloody awful did Jake like the movie
 
 0:02:44.800,0:02:51.070
 Jake Jake was 40 cuz Jake saw it at 5
 
 0:02:47.290,0:02:53.080
 o'clock oh my gosh Wow but the problem
 
 0:02:51.070,0:02:55.720
 is he saw with his kid and he had to
 
 0:02:53.080,0:02:57.700
 leave like five times you say and he he
 
 0:02:55.720,0:02:59.290
 prefaced the movie by saying guys it's
 
 0:02:57.700,0:03:01.060
 really good like I actually really want
 
 0:02:59.290,0:03:03.700
 to see it again and then he walks out
 
 0:03:01.060,0:03:06.160
 and he's and he says to us yeah it
 
 0:03:03.700,0:03:08.350
 wasn't as good a second time I now saw
 
 0:03:06.160,0:03:09.880
 the whole thing and I yeah man it was it
 
 0:03:08.350,0:03:11.920
 was awful like I was like making jokes
 
 0:03:09.880,0:03:14.140
 in the theater I was this is crazy but
 
 0:03:11.920,0:03:16.350
 but anyway I'm excited we got a lot of
 
 0:03:14.140,0:03:19.840
 fun stuff to get to this week we got
 
 0:03:16.350,0:03:21.850
 canines in the studio everything's ready
 
 0:03:19.840,0:03:23.440
 to roll well Chris you we were gonna
 
 0:03:21.850,0:03:24.549
 prep a little bit but you said no we're
 
 0:03:23.440,0:03:26.200
 gonna go with the flow you have
 
 0:03:24.549,0:03:27.910
 something in your mind that we're gonna
 
 0:03:26.200,0:03:29.500
 go through today and it's gonna be good
 
 0:03:27.910,0:03:32.200
 absolutely right like I had for those
 
 0:03:29.500,0:03:33.850
 listening I told I asked all four of us
 
 0:03:32.200,0:03:35.769
 here today with the exception of myself
 
 0:03:33.850,0:03:36.340
 I know what's coming but all four of us
 
 0:03:35.769,0:03:38.860
 today
 
 0:03:36.340,0:03:41.260
 do you really know no not really but I
 
 0:03:38.860,0:03:42.430
 asked obviously come in prepared but no
 
 0:03:41.260,0:03:44.980
 one knows what questions I'm gonna ask
 
 0:03:42.430,0:03:46.840
 what we're gonna do and so I'm curious
 
 0:03:44.980,0:03:48.130
 to hear who everyone's gonna give their
 
 0:03:46.840,0:03:50.560
 awards to today so this is gonna be
 
 0:03:48.130,0:03:52.660
 completely fresh off the cuff hopefully
 
 0:03:50.560,0:03:54.130
 we'll have some hilarity that will ensue
 
 0:03:52.660,0:03:54.940
 and we're gonna have a good time all
 
 0:03:54.130,0:03:57.310
 right but first I want to give a
 
 0:03:54.940,0:03:59.019
 shout-out to our sponsor and our
 
 0:03:57.310,0:04:00.519
 sponsors of course Trego Trego helps
 
 0:03:59.019,0:04:02.560
 grocers unlock the true beauty of
 
 0:04:00.519,0:04:04.780
 brick-and-mortar retailing by designing
 
 0:04:02.560,0:04:07.600
 a magical checkout free experience using
 
 0:04:04.780,0:04:10.060
 computer vision and a I together with
 
 0:04:07.600,0:04:12.670
 Tesco Trego is now building the largest
 
 0:04:10.060,0:04:18.880
 checkout free store ever built and and
 
 0:04:12.670,0:04:20.739
 we drop the hot podcast so I have no
 
 0:04:18.880,0:04:22.510
 doubt I have no doubt that it was
 
 0:04:20.739,0:04:24.990
 amazing podcast but I really need to
 
 0:04:22.510,0:04:27.400
 find a better word than hot for you guys
 
 0:04:24.990,0:04:29.290
 wait will you guys
 
 0:04:27.400,0:04:32.080
 we find a better word for Chris I'm not
 
 0:04:29.290,0:04:34.330
 using that word but getting back to the
 
 0:04:32.080,0:04:36.040
 content side yes we interviewed the CTO
 
 0:04:34.330,0:04:38.410
 of Trego and one of the co-founders
 
 0:04:36.040,0:04:40.120
 Daniel goodbye all about the history of
 
 0:04:38.410,0:04:41.590
 computer vision and we really focused on
 
 0:04:40.120,0:04:43.060
 that - what is computer vision what is
 
 0:04:41.590,0:04:45.250
 the history of it I've had a few
 
 0:04:43.060,0:04:46.389
 comments from people already who really
 
 0:04:45.250,0:04:47.830
 liked the podcast encourage you guys to
 
 0:04:46.389,0:04:50.380
 check it out there's a really cool and
 
 0:04:47.830,0:04:52.720
 fascinating part about in orange and how
 
 0:04:50.380,0:04:55.120
 a computer knows whether an orange is an
 
 0:04:52.720,0:04:56.620
 orange really interesting highly courage
 
 0:04:55.120,0:04:57.940
 you guys so d give it a listen
 
 0:04:56.620,0:04:59.620
 yeah it's pretty fascinating like you
 
 0:04:57.940,0:05:01.570
 still to this day I still think about it
 
 0:04:59.620,0:05:02.860
 quite a bit now that we recorded that
 
 0:05:01.570,0:05:04.810
 interview probably what three four weeks
 
 0:05:02.860,0:05:07.180
 ago now yeah and there will be some
 
 0:05:04.810,0:05:10.510
 video clips to come that we actually
 
 0:05:07.180,0:05:13.210
 recorded that in their live store that
 
 0:05:10.510,0:05:14.530
 they have in their offices so look for
 
 0:05:13.210,0:05:16.030
 those in the coming weeks when you're
 
 0:05:14.530,0:05:16.780
 when you're bored of your family and you
 
 0:05:16.030,0:05:18.970
 need a little break
 
 0:05:16.780,0:05:20.169
 that's right now okay computer I need to
 
 0:05:18.970,0:05:22.750
 put some earphones in just to kind of
 
 0:05:20.169,0:05:24.430
 unplug all right you guys ready let's do
 
 0:05:22.750,0:05:26.110
 this let's start in the place that you
 
 0:05:24.430,0:05:28.960
 probably should start and that's
 
 0:05:26.110,0:05:32.080
 retailer of the year all right drumroll
 
 0:05:28.960,0:05:35.229
 for 2019 and why don't you go first oh
 
 0:05:32.080,0:05:37.900
 my gosh my phone just crappy okay mommy
 
 0:05:35.229,0:05:39.910
 talk in your opinions retailer of the
 
 0:05:37.900,0:05:41.740
 year I don't think that the audience
 
 0:05:39.910,0:05:46.030
 will find this is any surprise but I
 
 0:05:41.740,0:05:53.800
 picked Kroger as retailer of the year I
 
 0:05:46.030,0:05:55.840
 did why why um because I for a lot of
 
 0:05:53.800,0:05:58.570
 reasons actually I think that what
 
 0:05:55.840,0:06:00.580
 they're doing and their store in
 
 0:05:58.570,0:06:02.440
 Cincinnati which is kind of a giveaway
 
 0:06:00.580,0:06:05.500
 for maybe some of the other answers to
 
 0:06:02.440,0:06:08.050
 my questions later on in the in the
 
 0:06:05.500,0:06:10.300
 awards show but I think that what they
 
 0:06:08.050,0:06:11.530
 are doing and what they're building the
 
 0:06:10.300,0:06:13.630
 partnerships that they've had with
 
 0:06:11.530,0:06:15.910
 Walgreens with the one we talked about
 
 0:06:13.630,0:06:18.729
 with cluster truck I really believe that
 
 0:06:15.910,0:06:21.160
 right now Kroger is kind of pushing
 
 0:06:18.729,0:06:23.260
 where grocery is going to head whereas
 
 0:06:21.160,0:06:24.370
 where grocery is headed so your big fan
 
 0:06:23.260,0:06:25.360
 of all the experimentation and for
 
 0:06:24.370,0:06:26.590
 clarification to because we had some
 
 0:06:25.360,0:06:28.449
 questions about this cluster truck a
 
 0:06:26.590,0:06:31.150
 software platform not a dark kitchen
 
 0:06:28.449,0:06:32.380
 it's right yeah Wow do that first point
 
 0:06:31.150,0:06:34.570
 of clarification based on some questions
 
 0:06:32.380,0:06:36.039
 we correct but your your big fan of all
 
 0:06:34.570,0:06:38.680
 the experimentation so this kind of
 
 0:06:36.039,0:06:39.849
 shotgun experimentation approach that
 
 0:06:38.680,0:06:40.590
 we've talked a lot about it yeah that's
 
 0:06:39.849,0:06:41.460
 you
 
 0:06:40.590,0:06:43.860
 you kind of think they're doing some
 
 0:06:41.460,0:06:45.389
 good things I yeah I think I'm not
 
 0:06:43.860,0:06:48.450
 saying they're all the correct things
 
 0:06:45.389,0:06:50.820
 but I I think that this year they really
 
 0:06:48.450,0:06:52.590
 put it all out there and they are again
 
 0:06:50.820,0:06:55.080
 they're putting it live in front of
 
 0:06:52.590,0:07:00.510
 audiences they're getting feedback and
 
 0:06:55.080,0:07:02.340
 so that's why I chose them and I don't
 
 0:07:00.510,0:07:04.710
 know it's just like oh we have talked
 
 0:07:02.340,0:07:06.780
 about Kroger a lot and I think that them
 
 0:07:04.710,0:07:08.070
 being I don't call them an underdog
 
 0:07:06.780,0:07:09.450
 though either you know at the end of the
 
 0:07:08.070,0:07:10.830
 day you're sure you know they're a
 
 0:07:09.450,0:07:12.330
 pretty big player and I agree they're
 
 0:07:10.830,0:07:14.250
 doing things that you know when we
 
 0:07:12.330,0:07:16.200
 compare them to Walmart aren't just PR
 
 0:07:14.250,0:07:18.000
 worthy or actually I would argue moving
 
 0:07:16.200,0:07:21.150
 in the right direction so I can't knock
 
 0:07:18.000,0:07:23.460
 it it's not the fun or cool choice but
 
 0:07:21.150,0:07:26.880
 no but definitely Carter it's me I'm not
 
 0:07:23.460,0:07:28.830
 gonna call you fun or cool and cool but
 
 0:07:26.880,0:07:32.580
 anyways I call you boys but what did you
 
 0:07:28.830,0:07:34.200
 bake at Dark Horse picked about you can
 
 0:07:32.580,0:07:36.360
 disagree with me mines ring oh we will
 
 0:07:34.200,0:07:39.360
 yeah we will mine's really random but
 
 0:07:36.360,0:07:45.360
 it's what's not random it's very Meowth
 
 0:07:39.360,0:07:47.430
 argue I picked Shopify Wow Shopify a
 
 0:07:45.360,0:07:49.590
 sleeping giant that was able to unify
 
 0:07:47.430,0:07:51.570
 mom and pop online e-commerce shots from
 
 0:07:49.590,0:07:53.640
 around the country to take on Amazon
 
 0:07:51.570,0:07:55.380
 it's like all of the little people are
 
 0:07:53.640,0:07:56.729
 joining together to take on the behemoth
 
 0:07:55.380,0:07:59.610
 and they might actually gain some
 
 0:07:56.729,0:08:01.440
 traction and win now when obviously has
 
 0:07:59.610,0:08:02.460
 an asterisk on the top right corner of
 
 0:08:01.440,0:08:04.260
 that because what the heck does that
 
 0:08:02.460,0:08:06.390
 even mean yeah but at the end of the day
 
 0:08:04.260,0:08:08.190
 like I think Shopify did some incredible
 
 0:08:06.390,0:08:10.380
 things they were already a really
 
 0:08:08.190,0:08:12.630
 powerful platform I already loved them
 
 0:08:10.380,0:08:14.570
 in 2018 when we looked at just how
 
 0:08:12.630,0:08:17.490
 easily they're able to enable e-commerce
 
 0:08:14.570,0:08:20.220
 for any size shop and really advance
 
 0:08:17.490,0:08:21.630
 technically forward ecommerce with that
 
 0:08:20.220,0:08:23.070
 and then all of a sudden they started
 
 0:08:21.630,0:08:24.780
 layering in all these other services
 
 0:08:23.070,0:08:26.610
 this year they had this huge you know
 
 0:08:24.780,0:08:28.229
 the huge announcement about unifying the
 
 0:08:26.610,0:08:30.690
 power of of all these small mom-and-pop
 
 0:08:28.229,0:08:31.979
 shops everything from shipping to really
 
 0:08:30.690,0:08:34.380
 kind of the fulfillment side of things
 
 0:08:31.979,0:08:37.050
 to warehousing all those things came
 
 0:08:34.380,0:08:38.580
 from Shopify and looking back on it's
 
 0:08:37.050,0:08:40.589
 like well it's not a surprise but it was
 
 0:08:38.580,0:08:43.560
 a big move for them and I think that
 
 0:08:40.589,0:08:45.779
 that move that they created in 2019 is
 
 0:08:43.560,0:08:47.760
 going to have a ripple effect in a lot
 
 0:08:45.779,0:08:49.530
 of the stories we cover in 2020 and
 
 0:08:47.760,0:08:54.540
 beyond it's a really good one man really
 
 0:08:49.530,0:08:57.089
 yeah totally yeah great that's really
 
 0:08:54.540,0:09:01.410
 really smart mo what you think I also
 
 0:08:57.089,0:09:08.639
 picked Kroger you oh wow why because of
 
 0:09:01.410,0:09:10.019
 their oh geez I think like and for those
 
 0:09:08.639,0:09:11.699
 listening to you know Emma's been with
 
 0:09:10.019,0:09:14.130
 this what now two months three months
 
 0:09:11.699,0:09:15.630
 and you know this was a side of the
 
 0:09:14.130,0:09:17.339
 business too I think having come from
 
 0:09:15.630,0:09:18.480
 kind of the retail program that you're
 
 0:09:17.339,0:09:20.490
 in at the University of Minnesota to
 
 0:09:18.480,0:09:21.839
 like studying and watching Kroger every
 
 0:09:20.490,0:09:23.490
 day was not something you were doing on
 
 0:09:21.839,0:09:25.290
 a daily basis so so why'd you pick that
 
 0:09:23.490,0:09:26.970
 yeah I mean I just
 
 0:09:25.290,0:09:29.069
 Wow I've never really had exposure to
 
 0:09:26.970,0:09:30.959
 grocery and find it to be kind of boring
 
 0:09:29.069,0:09:33.060
 honestly but reading the Kroger
 
 0:09:30.959,0:09:34.889
 headlines they're just doing really cool
 
 0:09:33.060,0:09:36.690
 things that I think have a really big
 
 0:09:34.889,0:09:40.319
 impact if you like mass-scale them
 
 0:09:36.690,0:09:42.000
 across the country and I mean Croce's as
 
 0:09:40.319,0:09:43.860
 well but like they're just doing really
 
 0:09:42.000,0:09:45.690
 cool things in terms of grocery and it
 
 0:09:43.860,0:09:47.190
 they've always been just interesting to
 
 0:09:45.690,0:09:49.230
 read about Wow and for those who can't
 
 0:09:47.190,0:09:53.519
 see you guys video and is fist-pumping
 
 0:09:49.230,0:09:54.360
 the air all right I mean I love it okay
 
 0:09:53.519,0:09:58.769
 I'm gonna go in a different direction
 
 0:09:54.360,0:10:01.050
 okay that's I I I'm kind of surprised
 
 0:09:58.769,0:10:05.959
 this one didn't come up I actually am
 
 0:10:01.050,0:10:09.240
 gonna say Lululemon hmm okay okay okay
 
 0:10:05.959,0:10:12.180
 continue I think Lulu Lemon one stock
 
 0:10:09.240,0:10:13.889
 prices don't very well sure they have
 
 0:10:12.180,0:10:15.600
 done cool new things with their stores
 
 0:10:13.889,0:10:18.089
 both their new store in Chicago and both
 
 0:10:15.600,0:10:19.500
 their new store in Minneapolis and for
 
 0:10:18.089,0:10:21.269
 me an anti out and I have talked about
 
 0:10:19.500,0:10:24.779
 this and argue this in the car Lulu
 
 0:10:21.269,0:10:26.670
 Lemon is getting into that area of being
 
 0:10:24.779,0:10:28.500
 a brand that is an experience in and of
 
 0:10:26.670,0:10:30.720
 itself getting into the flywheel of many
 
 0:10:28.500,0:10:32.550
 different options and not being kind of
 
 0:10:30.720,0:10:34.260
 the Wellness angle right you know it's
 
 0:10:32.550,0:10:35.970
 at the beginning it was about a yoga
 
 0:10:34.260,0:10:37.620
 pant but now it's about the Lululemon
 
 0:10:35.970,0:10:39.209
 lifestyle and that extends into so many
 
 0:10:37.620,0:10:41.279
 other things it can extend into yoga
 
 0:10:39.209,0:10:43.470
 classes it can extend in the future in
 
 0:10:41.279,0:10:46.199
 the gyms his aunts talked about wellness
 
 0:10:43.470,0:10:48.180
 retreats vacations this is how adults
 
 0:10:46.199,0:10:50.579
 are wanting to live their lives and
 
 0:10:48.180,0:10:52.620
 Lululemon within that can be incredibly
 
 0:10:50.579,0:10:54.449
 powerful and as we all walk them all
 
 0:10:52.620,0:10:56.519
 together the Mall of America on Black
 
 0:10:54.449,0:10:58.290
 Friday the place is packed and there's
 
 0:10:56.519,0:10:59.939
 not a sale sign in sight
 
 0:10:58.290,0:11:01.620
 second year in a row we've seen that I
 
 0:10:59.939,0:11:03.630
 just think they've done some pretty
 
 0:11:01.620,0:11:06.689
 masterful things but Carter what do you
 
 0:11:03.630,0:11:08.670
 think so you guys know a huge fan of
 
 0:11:06.689,0:11:11.129
 Lululemon right like
 
 0:11:08.670,0:11:12.239
 I would never want to knock them but at
 
 0:11:11.129,0:11:14.879
 the end of the day when you look at
 
 0:11:12.239,0:11:18.509
 retailer of the year a lot of what
 
 0:11:14.879,0:11:22.110
 they're doing is by the by the playbook
 
 0:11:18.509,0:11:25.019
 isn't right but it is very not it's
 
 0:11:22.110,0:11:26.730
 expected brand building powerhouse moves
 
 0:11:25.019,0:11:28.199
 that they're able to do based on the
 
 0:11:26.730,0:11:31.379
 cash and the brand that they've created
 
 0:11:28.199,0:11:34.049
 which now that is no easy feat I'd never
 
 0:11:31.379,0:11:36.149
 want to discount that it is so hard to
 
 0:11:34.049,0:11:37.860
 do but when you're looking at other
 
 0:11:36.149,0:11:40.679
 brain other brands have been doing that
 
 0:11:37.860,0:11:41.939
 in the past in different ways for ever
 
 0:11:40.679,0:11:44.279
 since brands existed
 
 0:11:41.939,0:11:46.410
 Lululemon is just I would argue the one
 
 0:11:44.279,0:11:50.160
 that comes out on top of that fight this
 
 0:11:46.410,0:11:52.410
 year but I wouldn't I didn't give them
 
 0:11:50.160,0:11:54.089
 this specific title because I don't
 
 0:11:52.410,0:11:55.589
 think I think the retail of the year is
 
 0:11:54.089,0:11:58.529
 based on someone who's gone against the
 
 0:11:55.589,0:12:01.230
 grain made some changes to to do
 
 0:11:58.529,0:12:03.839
 innovative growth rather than poor cash
 
 0:12:01.230,0:12:05.910
 and and actually execute incredibly well
 
 0:12:03.839,0:12:07.829
 however that's why I didn't give him the
 
 0:12:05.910,0:12:09.480
 tacit interests and I actually think I
 
 0:12:07.829,0:12:10.589
 think actually going back to the basics
 
 0:12:09.480,0:12:12.389
 of some of what they've done to keep
 
 0:12:10.589,0:12:14.429
 that brand really strong is actually one
 
 0:12:12.389,0:12:16.049
 of the reasons I gave them the award
 
 0:12:14.429,0:12:17.399
 this year you know my second well the
 
 0:12:16.049,0:12:19.019
 numbers were insane like let's not
 
 0:12:17.399,0:12:20.699
 forget about the numbers are insane like
 
 0:12:19.019,0:12:23.100
 their men's businesses grew by triple
 
 0:12:20.699,0:12:24.720
 digits like and they're doing amazing
 
 0:12:23.100,0:12:26.759
 things and you'll see the rest of my
 
 0:12:24.720,0:12:33.299
 list that goes yeah I can't wait you
 
 0:12:26.759,0:12:34.559
 know my second was though was 1942 it
 
 0:12:33.299,0:12:35.669
 wants to I think to give message to
 
 0:12:34.559,0:12:38.100
 because I surprised they weren't heard
 
 0:12:35.669,0:12:40.019
 was Target and Walmart why didn't either
 
 0:12:38.100,0:12:42.389
 of you guys say I just think it was I
 
 0:12:40.019,0:12:44.540
 mean once again target has made some
 
 0:12:42.389,0:12:48.239
 really great moves like don't like it
 
 0:12:44.540,0:12:51.059
 and I'm you'll see that my list but the
 
 0:12:48.239,0:12:52.379
 again like these are incremental they're
 
 0:12:51.059,0:12:59.189
 not even incremental they're expected
 
 0:12:52.379,0:13:00.480
 down the path growth opportunities yeah
 
 0:12:59.189,0:13:03.779
 it looks amazing because they're doing a
 
 0:13:00.480,0:13:05.189
 killer job but same with Target they're
 
 0:13:03.779,0:13:07.679
 doing an incredible job they are
 
 0:13:05.189,0:13:09.480
 constantly changing things to increase
 
 0:13:07.679,0:13:11.339
 their stock price and add value however
 
 0:13:09.480,0:13:12.839
 when you look at someone who's a little
 
 0:13:11.339,0:13:14.939
 bit more revolutionary and who we can
 
 0:13:12.839,0:13:16.769
 give a title to and say welcome to the
 
 0:13:14.939,0:13:19.709
 party like congrats on all the success
 
 0:13:16.769,0:13:21.029
 like that's why it's picked so no I get
 
 0:13:19.709,0:13:22.209
 why you pick Shopify's I think somebody
 
 0:13:21.029,0:13:23.290
 could pick to it this one
 
 0:13:22.209,0:13:24.759
 always a fun award because like you
 
 0:13:23.290,0:13:25.869
 could give it to a lot of people like a
 
 0:13:24.759,0:13:27.819
 lot of people have a good year like Tory
 
 0:13:25.869,0:13:29.529
 Obama had great years too you know for
 
 0:13:27.819,0:13:31.240
 me it was just there's so much noise and
 
 0:13:29.529,0:13:32.589
 just what's happening in the business
 
 0:13:31.240,0:13:34.300
 with Toys R Us being gone and every
 
 0:13:32.589,0:13:35.829
 other department store from the falling
 
 0:13:34.300,0:13:38.139
 off the face of the earth that was why
 
 0:13:35.829,0:13:39.790
 they didn't make the top of my list but
 
 0:13:38.139,0:13:41.980
 I'd like to be I'd like to be Lululemon
 
 0:13:39.790,0:13:43.360
 in the future relative to some other
 
 0:13:41.980,0:13:45.670
 people I think they got some defensible
 
 0:13:43.360,0:13:49.869
 Thanks all right Carter all right let's
 
 0:13:45.670,0:13:51.339
 go to you second question the executive
 
 0:13:49.869,0:13:52.990
 of the year so first of all and we'll
 
 0:13:51.339,0:13:55.029
 get to it the retail dive pick for this
 
 0:13:52.990,0:13:57.790
 is pretty disappointing but when you
 
 0:13:55.029,0:14:01.600
 look at the executive year so mine's a
 
 0:13:57.790,0:14:04.149
 Xuan it's a good old Emily from glossier
 
 0:14:01.600,0:14:06.639
 and this is why yeah I want to hear why
 
 0:14:04.149,0:14:09.670
 Wow she is hit unicorn status this year
 
 0:14:06.639,0:14:13.269
 however has still been able to enlist
 
 0:14:09.670,0:14:15.399
 and leverage and maintain the value of
 
 0:14:13.269,0:14:17.949
 the brand that she had built in 2000 18
 
 0:14:15.399,0:14:19.990
 17 and 16 okay and so when you look at
 
 0:14:17.949,0:14:21.429
 even the most recent retail executions
 
 0:14:19.990,0:14:23.920
 they've made like we just got off the
 
 0:14:21.429,0:14:26.379
 Nerds from story two weeks ago and she
 
 0:14:23.920,0:14:27.519
 once again o leveraged her brand and
 
 0:14:26.379,0:14:28.990
 said you know what yeah we're gonna put
 
 0:14:27.519,0:14:30.549
 four bottles there we're gonna staff it
 
 0:14:28.990,0:14:33.339
 ourselves we're gonna take a whole 20 by
 
 0:14:30.549,0:14:34.990
 20 space and so one product though
 
 0:14:33.339,0:14:36.970
 that's just one example of I think of
 
 0:14:34.990,0:14:39.610
 how that brand has continued to leverage
 
 0:14:36.970,0:14:41.139
 its power even and the celebrity status
 
 0:14:39.610,0:14:42.610
 that they found themselves in in the
 
 0:14:41.139,0:14:44.470
 last couple years Wow
 
 0:14:42.610,0:14:47.019
 didn't expect that I think the scopes
 
 0:14:44.470,0:14:48.189
 you small though it's it's I think
 
 0:14:47.019,0:14:49.720
 you're right she's making good moves but
 
 0:14:48.189,0:14:50.980
 like it scopes you small that's fine
 
 0:14:49.720,0:14:52.089
 like I kind of put it back on the Lulu
 
 0:14:50.980,0:14:55.480
 kind of some of the things you're saying
 
 0:14:52.089,0:14:59.429
 about Lululemon but but yeah maybe I'm
 
 0:14:55.480,0:15:06.699
 just a fan I think you are a fan I know
 
 0:14:59.429,0:15:08.110
 these are our awards everyone see all
 
 0:15:06.699,0:15:11.740
 the soccer trophies I have at home right
 
 0:15:08.110,0:15:13.839
 yes he still has mine's kind of boring
 
 0:15:11.740,0:15:15.730
 but I feel like you got to give it to
 
 0:15:13.839,0:15:18.339
 him and I picked Brian Cornell so did I
 
 0:15:15.730,0:15:20.199
 yeah yeah I did too I don't love it
 
 0:15:18.339,0:15:23.079
 because it's like so the obvious choice
 
 0:15:20.199,0:15:25.240
 unless your retail dives but it seemed I
 
 0:15:23.079,0:15:27.399
 mean what they've done what he's done
 
 0:15:25.240,0:15:30.639
 this year with that company is
 
 0:15:27.399,0:15:31.990
 remarkable and so I feel like we got to
 
 0:15:30.639,0:15:34.209
 give him we got to give him the gold
 
 0:15:31.990,0:15:35.920
 star I think so too I mean they've I
 
 0:15:34.209,0:15:37.720
 mean he made the call to
 
 0:15:35.920,0:15:39.610
 you know batten down the hatches hunker
 
 0:15:37.720,0:15:41.290
 down do all the foundational things a
 
 0:15:39.610,0:15:44.410
 lot of which were around supply chain
 
 0:15:41.290,0:15:46.690
 and you know how fulfillment operations
 
 0:15:44.410,0:15:49.360
 were gonna work and seemingly the thing
 
 0:15:46.690,0:15:51.640
 is you know working to unbridled success
 
 0:15:49.360,0:15:53.709
 like a comps are outstanding you've done
 
 0:15:51.640,0:15:55.120
 the curbside pickup thing yeah and that
 
 0:15:53.709,0:15:57.010
 seems to be working incredibly well
 
 0:15:55.120,0:15:59.529
 which kudos to them too because not
 
 0:15:57.010,0:16:01.269
 everyone's on that bandwagon yet and the
 
 0:15:59.529,0:16:02.410
 teams just done a masterful job so I
 
 0:16:01.269,0:16:04.180
 think the big question is of course what
 
 0:16:02.410,0:16:06.790
 snacks but man yeah that where the where
 
 0:16:04.180,0:16:08.980
 the stock is positioned today and how it
 
 0:16:06.790,0:16:11.320
 looks it done a fantastic job far better
 
 0:16:08.980,0:16:14.079
 than as Carter alluded to Michelle gas
 
 0:16:11.320,0:16:16.480
 at Kohl's which if you look at their
 
 0:16:14.079,0:16:18.130
 stock price it's a completely completely
 
 0:16:16.480,0:16:19.750
 different story I actually find that
 
 0:16:18.130,0:16:22.959
 just why do you guys think they chose
 
 0:16:19.750,0:16:25.000
 her I have no idea like Nicole sent to
 
 0:16:22.959,0:16:27.300
 them a really nice Christmas gift is
 
 0:16:25.000,0:16:30.010
 what I think happened
 
 0:16:27.300,0:16:31.390
 Yeah right like how could you be the
 
 0:16:30.010,0:16:33.820
 executive of the year when your stock
 
 0:16:31.390,0:16:35.200
 price is where it's at I don't know you
 
 0:16:33.820,0:16:36.519
 guys I'm very confused
 
 0:16:35.200,0:16:40.060
 Emma what are your thoughts you think
 
 0:16:36.519,0:16:42.190
 when I saw that I laughed and because
 
 0:16:40.060,0:16:44.199
 like to me Kohl's is just an irrelevant
 
 0:16:42.190,0:16:45.850
 brand like my mom shops there and that's
 
 0:16:44.199,0:16:49.350
 the only reason I have some like an
 
 0:16:45.850,0:16:52.149
 ounce of respect for them but to pick a
 
 0:16:49.350,0:16:53.529
 executive of a brand that's so like do
 
 0:16:52.149,0:16:54.730
 you think it's the Amazon I honestly
 
 0:16:53.529,0:16:57.010
 think it's just because of the Amazon
 
 0:16:54.730,0:16:58.810
 returns then yeah yeah which is why is
 
 0:16:57.010,0:17:00.519
 it and even if we decided that we like
 
 0:16:58.810,0:17:03.279
 that could think of how we're comparing
 
 0:17:00.519,0:17:05.470
 her to the rest of the retail world and
 
 0:17:03.279,0:17:08.250
 like think about like even Kroger right
 
 0:17:05.470,0:17:10.959
 who is head back to back to back
 
 0:17:08.250,0:17:12.790
 evolutions and innovations well you do
 
 0:17:10.959,0:17:14.049
 one good move and that's like everyone
 
 0:17:12.790,0:17:16.360
 applauds you I think at the end the day
 
 0:17:14.049,0:17:17.829
 like you need to be having 50 of those
 
 0:17:16.360,0:17:18.280
 wins in a year especially if you're
 
 0:17:17.829,0:17:20.500
 Coles
 
 0:17:18.280,0:17:22.839
 yeah I agree and I don't I don't want to
 
 0:17:20.500,0:17:24.760
 discount that's no easy feat like there
 
 0:17:22.839,0:17:27.520
 it's a challenging place I'm sure to be
 
 0:17:24.760,0:17:29.350
 over there yeah however that's the
 
 0:17:27.520,0:17:30.850
 competition that's the baseline and also
 
 0:17:29.350,0:17:32.980
 just so you everyone's aware too in
 
 0:17:30.850,0:17:35.260
 there on its 2018 the winner was Jeff
 
 0:17:32.980,0:17:37.030
 Reid thought that was Jeff Gannett so
 
 0:17:35.260,0:17:40.299
 but do you have your own opinions on
 
 0:17:37.030,0:17:42.040
 programmatic cover jinx basically mru I
 
 0:17:40.299,0:17:43.660
 count on the target bandwagon too or
 
 0:17:42.040,0:17:45.340
 like on the glossy a bandwagon where are
 
 0:17:43.660,0:17:46.929
 you coming down on this I would probably
 
 0:17:45.340,0:17:49.539
 pick target over gloss
 
 0:17:46.929,0:17:51.580
 I love glossier but like targets so much
 
 0:17:49.539,0:17:53.590
 larger scale yeah absolutely
 
 0:17:51.580,0:17:58.539
 all right let's do this one favorite
 
 0:17:53.590,0:18:00.909
 store you visited in 2019 go whoever
 
 0:17:58.539,0:18:06.999
 wants it oh man
 
 0:18:00.909,0:18:09.789
 la CA New York the class in New York
 
 0:18:06.999,0:18:11.409
 thing though I actually won't even get
 
 0:18:09.789,0:18:14.320
 into it my favorite store for sure was
 
 0:18:11.409,0:18:17.169
 Lululemon in Moth America oh wow
 
 0:18:14.320,0:18:19.269
 and maybe is because I saw it beforehand
 
 0:18:17.169,0:18:21.100
 like I was able to like adventure inside
 
 0:18:19.269,0:18:23.320
 when it wasn't so busy so I'm like
 
 0:18:21.100,0:18:24.909
 filled up it was even cooler and you
 
 0:18:23.320,0:18:26.830
 know they had their own you know
 
 0:18:24.909,0:18:28.840
 collection of issues on Black Friday
 
 0:18:26.830,0:18:30.490
 morning like anyone would you know there
 
 0:18:28.840,0:18:31.960
 was a pipe burst behind the bar and
 
 0:18:30.490,0:18:34.059
 everything like that but like even
 
 0:18:31.960,0:18:35.529
 everyone we met whether we knew them
 
 0:18:34.059,0:18:38.169
 personally or they were just an employee
 
 0:18:35.529,0:18:40.269
 was like outstandingly incredibly nice
 
 0:18:38.169,0:18:41.529
 everything was fun like and I think at
 
 0:18:40.269,0:18:42.639
 the end of the day like the insight we
 
 0:18:41.529,0:18:43.749
 had if you've ever if you've listened to
 
 0:18:42.639,0:18:46.240
 our Black Friday episode if you haven't
 
 0:18:43.749,0:18:47.740
 you should go back and listen was the
 
 0:18:46.240,0:18:49.210
 idea that they weren't running any
 
 0:18:47.740,0:18:52.240
 discounts the whole point is that they
 
 0:18:49.210,0:18:55.059
 were able to execute their brand in a
 
 0:18:52.240,0:18:57.249
 physical way that I think embodied it
 
 0:18:55.059,0:18:58.869
 perfectly and also created them like
 
 0:18:57.249,0:19:03.340
 mecca for hangout for their ideal
 
 0:18:58.869,0:19:07.899
 audience yeah anyway what you think I
 
 0:19:03.340,0:19:09.700
 said planet thirteen Wow I thought did
 
 0:19:07.899,0:19:11.590
 you go there when you're in Vegas
 
 0:19:09.700,0:19:13.559
 I didn't end up making it there when I
 
 0:19:11.590,0:19:16.029
 was in Vegas there was a giant
 
 0:19:13.559,0:19:19.869
 convention going around so there's a lot
 
 0:19:16.029,0:19:23.379
 of people visiting that space but yeah
 
 0:19:19.869,0:19:25.929
 we've been there come in in March yeah
 
 0:19:23.379,0:19:28.960
 when we were there for out there for
 
 0:19:25.929,0:19:30.759
 shop Talk and then saw it again their
 
 0:19:28.960,0:19:33.789
 expansion that they're putting in which
 
 0:19:30.759,0:19:35.529
 I think that to me is really another
 
 0:19:33.789,0:19:37.929
 expansion is open but that's really
 
 0:19:35.529,0:19:39.879
 where you start to see like these people
 
 0:19:37.929,0:19:42.869
 weren't even in the retail industry and
 
 0:19:39.879,0:19:46.119
 they've created a beautiful high-touch
 
 0:19:42.869,0:19:48.879
 concierge shopping experience and I
 
 0:19:46.119,0:19:50.860
 think that well a lot of people aren't a
 
 0:19:48.879,0:19:52.619
 hundred percent on board with them
 
 0:19:50.860,0:19:55.240
 because of the industry that they're in
 
 0:19:52.619,0:19:57.100
 they're doing service and they're doing
 
 0:19:55.240,0:19:58.210
 retail right they're putting retail
 
 0:19:57.100,0:20:00.419
 theater in with their production
 
 0:19:58.210,0:20:02.309
 facilities on-site and the giant wind
 
 0:20:00.419,0:20:04.529
 where you can watch their products being
 
 0:20:02.309,0:20:05.730
 made because that line of product is
 
 0:20:04.529,0:20:07.169
 incredibly important the idea of
 
 0:20:05.730,0:20:08.639
 transparency and things like that
 
 0:20:07.169,0:20:09.989
 they're able to differentiate through
 
 0:20:08.639,0:20:11.730
 that physical environment like other
 
 0:20:09.989,0:20:14.460
 brands aren't right and I think they're
 
 0:20:11.730,0:20:16.289
 using some cool tech in there that makes
 
 0:20:14.460,0:20:19.529
 sense like just you know how they're
 
 0:20:16.289,0:20:21.989
 using any sort of digital screens or how
 
 0:20:19.529,0:20:24.049
 they're they're implementing kind of
 
 0:20:21.989,0:20:28.230
 those things that are generally like a
 
 0:20:24.049,0:20:39.269
 frill or flare in a shopping experience
 
 0:20:28.230,0:20:39.720
 so yes I I kind of I was a toss-up on
 
 0:20:39.269,0:20:44.940
 mine
 
 0:20:39.720,0:20:47.100
 I loved Sam's Club now love to go to
 
 0:20:44.940,0:20:49.710
 that you were gonna pay yeah just
 
 0:20:47.100,0:20:51.600
 because I think that is so different and
 
 0:20:49.710,0:20:53.249
 daring yep well that was the one we
 
 0:20:51.600,0:20:54.570
 covered where you know kind of a local
 
 0:20:53.249,0:20:56.909
 audience was kind of up in arms because
 
 0:20:54.570,0:20:58.169
 it wasn't the Sam's Club yeah you know
 
 0:20:56.909,0:21:00.779
 and they were they were used to the
 
 0:20:58.169,0:21:02.159
 million square feet of valid eyes yeah
 
 0:21:00.779,0:21:03.960
 toilet paper and that wasn't what it was
 
 0:21:02.159,0:21:06.239
 it was the only warehouse club that I
 
 0:21:03.960,0:21:08.070
 would enjoy shopping I think yeah it was
 
 0:21:06.239,0:21:09.179
 well done yeah before it was really cool
 
 0:21:08.070,0:21:11.460
 how was all scanner girl based
 
 0:21:09.179,0:21:14.039
 technology and then the other one that
 
 0:21:11.460,0:21:16.109
 was kind of my favorite was the Amazon
 
 0:21:14.039,0:21:18.299
 go in New York with the Starbucks coffee
 
 0:21:16.109,0:21:19.710
 yeah like which there's a video on
 
 0:21:18.299,0:21:21.480
 YouTube I'm like your height man over
 
 0:21:19.710,0:21:22.830
 here there's a video there's a video on
 
 0:21:21.480,0:21:24.509
 YouTube which you should watch which is
 
 0:21:22.830,0:21:26.129
 really good about about that experience
 
 0:21:24.509,0:21:27.509
 as well yeah it was basic okay I could
 
 0:21:26.129,0:21:29.850
 start my morning here every single day
 
 0:21:27.509,0:21:32.070
 true even my afternoon I could make a
 
 0:21:29.850,0:21:33.090
 stop in there every single day still
 
 0:21:32.070,0:21:33.659
 surprised they're not growing even
 
 0:21:33.090,0:21:35.129
 faster
 
 0:21:33.659,0:21:37.230
 yeah I know they're expensive to build
 
 0:21:35.129,0:21:38.730
 probably but at the end of the day like
 
 0:21:37.230,0:21:40.019
 it's just a really cool concept check
 
 0:21:38.730,0:21:41.340
 out free retail is a really cool concept
 
 0:21:40.019,0:21:43.529
 and you can see how it can work across
 
 0:21:41.340,0:21:45.210
 co-working coffee shops convenience
 
 0:21:43.529,0:21:48.179
 stores everything and so I thought it
 
 0:21:45.210,0:21:51.119
 was really neat all right what next what
 
 0:21:48.179,0:21:55.320
 next this is a good one
 
 0:21:51.119,0:21:59.399
 best omni-channel experience Carter
 
 0:21:55.320,0:22:00.570
 let's go to you okay so yeah I know
 
 0:21:59.399,0:22:03.090
 right we're really close to the
 
 0:22:00.570,0:22:05.100
 microphones so this one I have some
 
 0:22:03.090,0:22:09.989
 explaining to do and I gave it to Target
 
 0:22:05.100,0:22:11.429
 and this is why so I use I use Target
 
 0:22:09.989,0:22:12.960
 actually for the first time in many many
 
 0:22:11.429,0:22:14.190
 years this year because of the new baby
 
 0:22:12.960,0:22:16.710
 right and I
 
 0:22:14.190,0:22:18.210
 that I had an appreciation for an
 
 0:22:16.710,0:22:20.399
 omni-channel experience that simply
 
 0:22:18.210,0:22:22.860
 works and you didn't have to figure out
 
 0:22:20.399,0:22:24.809
 login create accounts to deal with all
 
 0:22:22.860,0:22:26.549
 that and that's why I give it to them so
 
 0:22:24.809,0:22:28.649
 the story goes it's like and this
 
 0:22:26.549,0:22:30.600
 happened multiple times it's 2:00 in the
 
 0:22:28.649,0:22:32.519
 morning or whatever and my wife puts
 
 0:22:30.600,0:22:34.289
 stuff in the pickup you know in the
 
 0:22:32.519,0:22:36.210
 pickup you know or whatever she used the
 
 0:22:34.289,0:22:37.409
 app to add things for the car for pickup
 
 0:22:36.210,0:22:40.049
 at when the store opened the next
 
 0:22:37.409,0:22:41.850
 morning now at 8 a.m. or whatever time
 
 0:22:40.049,0:22:43.409
 the local store open I'm in my car and
 
 0:22:41.850,0:22:45.450
 our accounts are syncs so all of a
 
 0:22:43.409,0:22:47.759
 sudden like hey like you got six items
 
 0:22:45.450,0:22:49.889
 ready for pickup like tell us you're on
 
 0:22:47.759,0:22:51.299
 your way and then the GPS realizes when
 
 0:22:49.889,0:22:53.159
 you're there and you pull up and without
 
 0:22:51.299,0:22:54.419
 a matter a second some smiling Target
 
 0:22:53.159,0:22:56.070
 employees out there with your bag of
 
 0:22:54.419,0:22:58.019
 things to put in the back of the car and
 
 0:22:56.070,0:22:59.639
 I'm home in ten minutes now the cool
 
 0:22:58.019,0:23:00.659
 thing about this is that not only was
 
 0:22:59.639,0:23:02.580
 the omni-channel experience
 
 0:23:00.659,0:23:04.590
 ideally perfect it worked with our
 
 0:23:02.580,0:23:06.419
 family situation where there is two
 
 0:23:04.590,0:23:09.330
 people potentially involved in the mix
 
 0:23:06.419,0:23:11.220
 which is not easy to do and then also in
 
 0:23:09.330,0:23:13.289
 the state of mind I was in in like
 
 0:23:11.220,0:23:15.090
 little to no sleep we didn't have time
 
 0:23:13.289,0:23:16.710
 to figure out a new app and figure out a
 
 0:23:15.090,0:23:18.269
 complex situation we didn't we don't
 
 0:23:16.710,0:23:19.679
 have time to figure that out and the
 
 0:23:18.269,0:23:21.840
 fact that I was able to make it work
 
 0:23:19.679,0:23:24.210
 flawlessly in that state of mind and in
 
 0:23:21.840,0:23:26.190
 that kind of speed is the reason why I
 
 0:23:24.210,0:23:27.419
 gave it to him without question it's
 
 0:23:26.190,0:23:28.950
 pretty awesome having worked there too
 
 0:23:27.419,0:23:30.779
 like all of what you just talked about
 
 0:23:28.950,0:23:35.370
 was not there four or five years sure
 
 0:23:30.779,0:23:37.080
 sure yeah right the evolution of it like
 
 0:23:35.370,0:23:40.470
 keeping that seamless across everything
 
 0:23:37.080,0:23:43.309
 yeah great point great point Emma what
 
 0:23:40.470,0:23:45.870
 do you think I also chose Target really
 
 0:23:43.309,0:23:47.610
 yeah I used curbside pickup for the
 
 0:23:45.870,0:23:50.610
 first time this year I used like is this
 
 0:23:47.610,0:23:52.289
 so easy it's so easy I got a bag a dog
 
 0:23:50.610,0:23:54.779
 food because it had been like two days
 
 0:23:52.289,0:23:56.309
 since I fed my dog I just wanted to get
 
 0:23:54.779,0:23:59.429
 it on the way home from work no so much
 
 0:23:56.309,0:24:00.929
 do we love dogs yes even though in many
 
 0:23:59.429,0:24:03.629
 apps we are not homers we do not talk
 
 0:24:00.929,0:24:06.570
 about Target all that often so what do
 
 0:24:03.629,0:24:09.769
 you think I picked target for this also
 
 0:24:06.570,0:24:12.059
 like because of curbside delivery
 
 0:24:09.769,0:24:13.740
 honestly that is life-changing and we
 
 0:24:12.059,0:24:16.049
 were we actually we had a little store
 
 0:24:13.740,0:24:18.720
 of the future gathering last night and
 
 0:24:16.049,0:24:21.120
 we were talking about how even people
 
 0:24:18.720,0:24:23.549
 who are have never used target this year
 
 0:24:21.120,0:24:25.590
 have gotten on the bandwagon because of
 
 0:24:23.549,0:24:27.119
 curbside and because of the app and how
 
 0:24:25.590,0:24:27.840
 simple it is to use not just for
 
 0:24:27.119,0:24:30.210
 curbside to live
 
 0:24:27.840,0:24:32.130
 an omni-channel experience but also for
 
 0:24:30.210,0:24:34.590
 payments having consolidated all the
 
 0:24:32.130,0:24:38.490
 payments and offers and cartwheel into
 
 0:24:34.590,0:24:41.610
 one app that now you I do that too it's
 
 0:24:38.490,0:24:43.529
 amazing and I feel yeah I also voted
 
 0:24:41.610,0:24:46.289
 this one for best middle finger to
 
 0:24:43.529,0:24:48.360
 Amazon because I I do feel like for the
 
 0:24:46.289,0:24:51.090
 exact use cases one you're getting new
 
 0:24:48.360,0:24:52.559
 people that are on like using the target
 
 0:24:51.090,0:24:54.480
 app who are shopping target who maybe
 
 0:24:52.559,0:24:56.549
 never shop target before in our huge
 
 0:24:54.480,0:24:58.350
 Amazon find myself moving up sorry I
 
 0:24:56.549,0:25:03.630
 honestly find myself oh yeah target
 
 0:24:58.350,0:25:07.169
 instead of Amazon because yeah right
 
 0:25:03.630,0:25:09.809
 most part right and they you can get it
 
 0:25:07.169,0:25:11.610
 in 10 minutes that curbside is so slick
 
 0:25:09.809,0:25:14.070
 and and bringing it out to your car I
 
 0:25:11.610,0:25:16.470
 think we know that they are also working
 
 0:25:14.070,0:25:18.450
 on you know bringing produce and
 
 0:25:16.470,0:25:20.580
 perishables into the mix and I think
 
 0:25:18.450,0:25:21.960
 that is going to be killer once that
 
 0:25:20.580,0:25:23.130
 gets yeah well and here's here's my
 
 0:25:21.960,0:25:24.179
 other thing and we can talk about this
 
 0:25:23.130,0:25:26.340
 more in depth
 
 0:25:24.179,0:25:28.080
 maybe next year but Amazon is just
 
 0:25:26.340,0:25:29.880
 getting pummeled in the press lately
 
 0:25:28.080,0:25:32.399
 yeah Jeff Bezos is being looked at as
 
 0:25:29.880,0:25:35.279
 more of a villain than a good guy Amazon
 
 0:25:32.399,0:25:36.899
 is oh my gosh and then like there's this
 
 0:25:35.279,0:25:38.909
 new thing about like secondhand trash
 
 0:25:36.899,0:25:41.159
 like you know the quality of product and
 
 0:25:38.909,0:25:43.380
 the idea that target might be able to
 
 0:25:41.159,0:25:46.130
 like leverage their employee base that
 
 0:25:43.380,0:25:49.260
 is usually top notch well-trained like
 
 0:25:46.130,0:25:51.090
 approachable etc to be the face of that
 
 0:25:49.260,0:25:53.190
 brand even if it is just for a couple
 
 0:25:51.090,0:25:54.570
 seconds I think there's only upward
 
 0:25:53.190,0:25:55.980
 trajectory for this thing and I think
 
 0:25:54.570,0:25:57.750
 they're going to be able to leverage to
 
 0:25:55.980,0:25:59.850
 your point Chris the things that they
 
 0:25:57.750,0:26:03.120
 have worked to build over the last 5-10
 
 0:25:59.850,0:26:04.649
 years in a way that Amazon's gonna have
 
 0:26:03.120,0:26:07.200
 a lot of work to try to catch up now
 
 0:26:04.649,0:26:08.490
 some of its not tangible but I mean it's
 
 0:26:07.200,0:26:11.480
 gonna matter yeah absolutely
 
 0:26:08.490,0:26:14.520
 I will pick something different I think
 
 0:26:11.480,0:26:15.779
 just just to throw it out there and I
 
 0:26:14.520,0:26:17.789
 think it highlights all the same things
 
 0:26:15.779,0:26:19.080
 you guys talked about I already picked
 
 0:26:17.789,0:26:22.049
 Cornell for CEO of the year so I don't
 
 0:26:19.080,0:26:27.090
 want to do too much too much you know
 
 0:26:22.049,0:26:29.279
 red bull's eye but chick-fil-a I think
 
 0:26:27.090,0:26:30.690
 chick-fil-a has one of the best I know
 
 0:26:29.279,0:26:32.370
 you can say well I went out there with
 
 0:26:30.690,0:26:33.390
 the course that you get Sarah shoes it
 
 0:26:32.370,0:26:34.860
 has everything you guys are talking
 
 0:26:33.390,0:26:37.860
 about to if you haven't used it I mean
 
 0:26:34.860,0:26:39.419
 their app is amazing their location
 
 0:26:37.860,0:26:41.050
 capabilities in terms of what they can
 
 0:26:39.419,0:26:43.780
 do it's far better than star
 
 0:26:41.050,0:26:45.400
 now in terms of order ahead I did at the
 
 0:26:43.780,0:26:48.040
 Mall of America because the line was so
 
 0:26:45.400,0:26:49.840
 long and it worked well yeah it's pretty
 
 0:26:48.040,0:26:51.370
 stellar and then the rewards program and
 
 0:26:49.840,0:26:53.710
 how that works and how fluid that is
 
 0:26:51.370,0:26:55.090
 it's really really good so when you want
 
 0:26:53.710,0:26:57.910
 a model of everything you just talked
 
 0:26:55.090,0:26:59.950
 about for target how to pay how did you
 
 0:26:57.910,0:27:01.300
 order pick up curbside delivery the
 
 0:26:59.950,0:27:02.740
 technology makes it happen it's all
 
 0:27:01.300,0:27:04.480
 there in that platform and by the way
 
 0:27:02.740,0:27:07.780
 it's been there for a good bit of time
 
 0:27:04.480,0:27:08.890
 now it's great it's great I absolutely
 
 0:27:07.780,0:27:10.660
 think it's amazing
 
 0:27:08.890,0:27:12.220
 it used to be Starbucks was the one that
 
 0:27:10.660,0:27:13.810
 won that hand out for me and now it's
 
 0:27:12.220,0:27:14.830
 now it's chick-fil-a maybe based on what
 
 0:27:13.810,0:27:16.420
 you guys are saying I got to pay more
 
 0:27:14.830,0:27:17.860
 thing alright with Starbucks I'll be
 
 0:27:16.420,0:27:19.090
 curious in 2020 I don't think the
 
 0:27:17.860,0:27:20.860
 curbside pickup we were to earn at
 
 0:27:19.090,0:27:22.810
 curbside but like pickup at Starbucks we
 
 0:27:20.860,0:27:24.550
 were talking about a year ago right and
 
 0:27:22.810,0:27:26.410
 like I haven't seen a ton of change in
 
 0:27:24.550,0:27:27.790
 that I feel like that's that experience
 
 0:27:26.410,0:27:30.550
 is actually gotten worse I do I would
 
 0:27:27.790,0:27:33.250
 agree too as more people use it it's
 
 0:27:30.550,0:27:34.690
 like it's harder to figure out yeah and
 
 0:27:33.250,0:27:39.340
 there's and there's I would argue ways
 
 0:27:34.690,0:27:42.700
 you could anyways now that everybody
 
 0:27:39.340,0:27:44.110
 knows about pickup I think it's also
 
 0:27:42.700,0:27:46.000
 just the app development gotten a lot
 
 0:27:44.110,0:27:47.680
 worse too but anyway alright and so the
 
 0:27:46.000,0:27:50.500
 house has the best coffee we move on
 
 0:27:47.680,0:27:51.730
 because and-and-and-and-and went to
 
 0:27:50.500,0:27:53.410
 middle finger we'll do that one after
 
 0:27:51.730,0:27:55.450
 this I want to do one first before I
 
 0:27:53.410,0:28:02.020
 gave the best middle finger to Amazon
 
 0:27:55.450,0:28:07.480
 let's do worst idea of the year worst
 
 0:28:02.020,0:28:11.770
 idea in retail of 2019 I will start us
 
 0:28:07.480,0:28:13.630
 out yeah okay get the minds going it had
 
 0:28:11.770,0:28:17.500
 to be grocery delivery to your fridge
 
 0:28:13.630,0:28:19.330
 from Walmart with him with Lori in the
 
 0:28:17.500,0:28:21.430
 pickup truck was the worst most
 
 0:28:19.330,0:28:23.470
 ridiculous that's a good one it was even
 
 0:28:21.430,0:28:25.540
 worse than Star Wars the rise of
 
 0:28:23.470,0:28:27.820
 Skywalker I mean this thing just doesn't
 
 0:28:25.540,0:28:29.620
 make any sense to me at all it's gonna
 
 0:28:27.820,0:28:31.390
 take years and years to pull it off
 
 0:28:29.620,0:28:32.320
 no one's gonna use it wasn't this like
 
 0:28:31.390,0:28:35.110
 the weird thing where you could like
 
 0:28:32.320,0:28:36.100
 elect to have that be the way the whole
 
 0:28:35.110,0:28:39.100
 user experience oh it doesn't make sense
 
 0:28:36.100,0:28:40.540
 like anyway that was that was one there
 
 0:28:39.100,0:28:42.040
 was a close second it was this one was a
 
 0:28:40.540,0:28:44.740
 neck-and-neck feat I want to see if you
 
 0:28:42.040,0:28:48.130
 guys name the next one who my runner-up
 
 0:28:44.740,0:28:50.530
 was I'm gonna say continuing to roll out
 
 0:28:48.130,0:28:52.960
 story in Macy's after the first couple
 
 0:28:50.530,0:28:53.549
 set you guys know that story that you
 
 0:28:52.960,0:28:55.320
 guys
 
 0:28:53.549,0:28:57.629
 you guys only the worst execution of the
 
 0:28:55.320,0:28:59.820
 year sure I don't know where's a story
 
 0:28:57.629,0:29:01.830
 out door the pictures are like burned
 
 0:28:59.820,0:29:04.830
 into my brain yes miss Tori's pretty
 
 0:29:01.830,0:29:07.559
 terrible - actually I was I'm just
 
 0:29:04.830,0:29:10.649
 that's I think it's disappointing for me
 
 0:29:07.559,0:29:12.450
 like I just had potential there I I had
 
 0:29:10.649,0:29:15.210
 especially after seeing the first one
 
 0:29:12.450,0:29:17.489
 and they talked up like no you guys give
 
 0:29:15.210,0:29:20.610
 us till holiday we've got it's gonna get
 
 0:29:17.489,0:29:22.769
 your mind this is like magical you're
 
 0:29:20.610,0:29:26.970
 thinking back to like Miracle on 34th
 
 0:29:22.769,0:29:28.559
 Street stuff and yeah there's it it
 
 0:29:26.970,0:29:31.559
 feels like that should have been paused
 
 0:29:28.559,0:29:33.869
 and like skip the middle
 
 0:29:31.559,0:29:35.789
 whatever the middle segment was and then
 
 0:29:33.869,0:29:37.859
 like let's really relaunch for holidays
 
 0:29:35.789,0:29:39.419
 because you know you know what you just
 
 0:29:37.859,0:29:41.369
 described reminds me of when I was a kid
 
 0:29:39.419,0:29:44.789
 I watched the show growing pains oh god
 
 0:29:41.369,0:29:47.009
 yeah yeah remember it was in black and
 
 0:29:44.789,0:29:48.539
 white right okay cool whatever I was
 
 0:29:47.009,0:29:51.359
 remember is there was like this really
 
 0:29:48.539,0:29:53.580
 really good-looking girl in high school
 
 0:29:51.359,0:29:55.950
 that he wanted a date and yeah finally
 
 0:29:53.580,0:29:58.200
 got the Billy the chance to talk to her
 
 0:29:55.950,0:29:59.909
 yeah when he talked to her she had like
 
 0:29:58.200,0:30:02.399
 the highest pitched voice in human
 
 0:29:59.909,0:30:04.109
 history and that's what story at Macy's
 
 0:30:02.399,0:30:06.119
 was it's like oh my god this is
 
 0:30:04.109,0:30:08.279
 something you want so bad and then it
 
 0:30:06.119,0:30:12.539
 happens and you're like wow it's the
 
 0:30:08.279,0:30:15.269
 high-pitch girl from growing it was it
 
 0:30:12.539,0:30:17.070
 was it's been terrible yeah Emma what do
 
 0:30:15.269,0:30:20.999
 you think worst idea you saw all year I
 
 0:30:17.070,0:30:22.499
 also chose the fridge delivery just so
 
 0:30:20.999,0:30:24.119
 many things can go wrong and I just
 
 0:30:22.499,0:30:25.619
 can't get over how many things can
 
 0:30:24.119,0:30:27.029
 possibly go wrong with that it's just
 
 0:30:25.619,0:30:28.649
 ironic because you're also holding a dog
 
 0:30:27.029,0:30:30.149
 as you talk about that which is one of
 
 0:30:28.649,0:30:31.980
 the things that could go wrong well I
 
 0:30:30.149,0:30:34.169
 actually did go wrong it has been going
 
 0:30:31.980,0:30:36.239
 one here's the hard hard thing about
 
 0:30:34.169,0:30:37.980
 that too is like I have so much respect
 
 0:30:36.239,0:30:39.840
 and so much love and so much sympathy
 
 0:30:37.980,0:30:42.600
 for people who are fulfilling last mile
 
 0:30:39.840,0:30:44.429
 delivery it's a hard job you're not
 
 0:30:42.600,0:30:45.809
 getting paid enough to do it and like I
 
 0:30:44.429,0:30:47.820
 believe that something needs to be
 
 0:30:45.809,0:30:49.739
 revolutionized but I think anyone who's
 
 0:30:47.820,0:30:51.299
 gotten that like you don't really know
 
 0:30:49.739,0:30:53.129
 who you're gonna get sometimes they're
 
 0:30:51.299,0:30:55.139
 awesome sometimes they're a little bit
 
 0:30:53.129,0:30:56.399
 unreliable a little bit sketchy so why
 
 0:30:55.139,0:30:57.480
 would you just open your front door and
 
 0:30:56.399,0:30:59.070
 let them come hang out in the living
 
 0:30:57.480,0:31:01.590
 room for a while you know and I think
 
 0:30:59.070,0:31:03.749
 that's really kind of the the main issue
 
 0:31:01.590,0:31:05.429
 and not to mention just kind of the you
 
 0:31:03.749,0:31:06.809
 know ironic nature of how they rolled
 
 0:31:05.429,0:31:07.350
 that out as well yeah so that was yours
 
 0:31:06.809,0:31:09.510
 too
 
 0:31:07.350,0:31:12.270
 no it was not oh okay what's yours uh
 
 0:31:09.510,0:31:13.740
 this is I love everyone who is a part of
 
 0:31:12.270,0:31:18.720
 this but the modern retail collective
 
 0:31:13.740,0:31:19.920
 was yes I would say my worst one and for
 
 0:31:18.720,0:31:21.390
 those who have followed some of the work
 
 0:31:19.920,0:31:22.800
 you know whether it was from the q4
 
 0:31:21.390,0:31:24.600
 conference or some things that I have
 
 0:31:22.800,0:31:27.690
 maybe gone in a rant about here on the
 
 0:31:24.600,0:31:30.120
 podcast I am so against buzzworthy
 
 0:31:27.690,0:31:32.940
 technology I am so against screens for
 
 0:31:30.120,0:31:34.950
 no reason QR codes for no reason Bitcoin
 
 0:31:32.940,0:31:37.230
 cryptocurrency and it was like they
 
 0:31:34.950,0:31:39.750
 found a way to slam all of that into a
 
 0:31:37.230,0:31:41.250
 single store and then realize that wait
 
 0:31:39.750,0:31:42.930
 no one wants to do that and if you guys
 
 0:31:41.250,0:31:44.940
 remember when we first talked about this
 
 0:31:42.930,0:31:45.960
 yeah I called that out and and you went
 
 0:31:44.940,0:31:47.730
 to the defense of modern retail
 
 0:31:45.960,0:31:49.080
 collectors you like it actually has some
 
 0:31:47.730,0:31:50.400
 interesting things I'm like let's let's
 
 0:31:49.080,0:31:51.810
 wait let's figure it out and that's yeah
 
 0:31:50.400,0:31:54.090
 no offense to you and obviously but I
 
 0:31:51.810,0:31:55.740
 think the point is what we realize when
 
 0:31:54.090,0:31:58.020
 we make contrast and that's why I loved
 
 0:31:55.740,0:32:00.950
 our time at Black Friday you could you
 
 0:31:58.020,0:32:04.380
 can contrast the Lululemon no sale a
 
 0:32:00.950,0:32:06.750
 physical experience done right to
 
 0:32:04.380,0:32:09.030
 monetary collect meet modern retail
 
 0:32:06.750,0:32:10.890
 collective a store packed full of
 
 0:32:09.030,0:32:12.240
 Technology for no apparent reason
 
 0:32:10.890,0:32:14.370
 and he looked at the difference and
 
 0:32:12.240,0:32:17.640
 there was not a soul inside I still
 
 0:32:14.370,0:32:19.710
 gonna come to the defense here because I
 
 0:32:17.640,0:32:22.320
 can I can defend it on a fundamental
 
 0:32:19.710,0:32:24.450
 level of like if if a century wanted to
 
 0:32:22.320,0:32:26.820
 test this out to show that it doesn't
 
 0:32:24.450,0:32:28.740
 work then awesome I know here's what
 
 0:32:26.820,0:32:30.510
 here's here's the thing I don't think
 
 0:32:28.740,0:32:32.130
 it's apples to apples I don't think you
 
 0:32:30.510,0:32:34.710
 can compare modern retail collective
 
 0:32:32.130,0:32:36.300
 with Lululemon or any of the other like
 
 0:32:34.710,0:32:41.580
 consumer stores that we're shopping
 
 0:32:36.300,0:32:44.280
 about no I'm not saying I'm not saying
 
 0:32:41.580,0:32:45.990
 that I'm just clarifying like if we're
 
 0:32:44.280,0:32:48.150
 gonna go and look at this apples to
 
 0:32:45.990,0:32:51.270
 apples store assisters what's the worst
 
 0:32:48.150,0:32:52.890
 execution based on like consumers
 
 0:32:51.270,0:32:54.360
 walking in the door there's no consumers
 
 0:32:52.890,0:32:55.860
 walking in the door of modern retail
 
 0:32:54.360,0:32:58.410
 collective where there's very few it's
 
 0:32:55.860,0:33:00.360
 it's mostly people in the industry and I
 
 0:32:58.410,0:33:01.500
 would argue that you're pitching it that
 
 0:33:00.360,0:33:03.240
 way though like that's the thing that's
 
 0:33:01.500,0:33:04.470
 why it's so bad it's like my favorite
 
 0:33:03.240,0:33:06.270
 thing on Black Friday was like we walk
 
 0:33:04.470,0:33:07.980
 in there's no one there and the question
 
 0:33:06.270,0:33:09.870
 they asked hi are you guys consultants
 
 0:33:07.980,0:33:11.550
 yeah cuz I'm a frickin consultant on
 
 0:33:09.870,0:33:13.110
 Black Friday in a retail store that's
 
 0:33:11.550,0:33:14.640
 what I am that's your first question yes
 
 0:33:13.110,0:33:17.010
 well it's because that's the only people
 
 0:33:14.640,0:33:19.080
 who came in exactly like it's a freaking
 
 0:33:17.010,0:33:20.580
 timeshare but I would I'm sure sales
 
 0:33:19.080,0:33:22.260
 pitch in the Mall of America yeah
 
 0:33:20.580,0:33:23.880
 I don't love it I would argue though
 
 0:33:22.260,0:33:26.180
 that they aren't they were never going
 
 0:33:23.880,0:33:28.680
 in to pitch that as a apples-to-apples
 
 0:33:26.180,0:33:34.500
 store this was a supposed to be a lab
 
 0:33:28.680,0:33:36.690
 that they were putting in a lab all
 
 0:33:34.500,0:33:38.640
 right let's do this one let's say you
 
 0:33:36.690,0:33:40.440
 hinted at it already I can tell you
 
 0:33:38.640,0:33:42.570
 liked it so I didn't tell you which
 
 0:33:40.440,0:33:45.120
 questions I was gonna ask you guys know
 
 0:33:42.570,0:33:48.120
 best middle finger to Amazon so for an
 
 0:33:45.120,0:33:52.800
 it for you is target yeah I specifically
 
 0:33:48.120,0:33:55.110
 said Target curbside delivery Shopify
 
 0:33:52.800,0:33:56.820
 like it goes right into it I think you
 
 0:33:55.110,0:33:58.980
 know uniting that was my runner
 
 0:33:56.820,0:34:01.830
 yeah uniting the small businesses to
 
 0:33:58.980,0:34:04.530
 really leverage the size of Shopify
 
 0:34:01.830,0:34:06.780
 represents I a really cool so this was a
 
 0:34:04.530,0:34:09.120
 this was also a hard category because I
 
 0:34:06.780,0:34:11.970
 feel like do you judge them based on
 
 0:34:09.120,0:34:14.370
 what they announced in 2019 or what the
 
 0:34:11.970,0:34:15.690
 results are for this because like we had
 
 0:34:14.370,0:34:17.010
 another category I don't know if we're
 
 0:34:15.690,0:34:19.920
 gonna get to it but at this point what
 
 0:34:17.010,0:34:22.140
 the hell Trailblazer of the year and I
 
 0:34:19.920,0:34:24.030
 picked fair for the same reasons that
 
 0:34:22.140,0:34:26.730
 Carter's talking about Shopify because I
 
 0:34:24.030,0:34:28.770
 think that with Shopify platforms like I
 
 0:34:26.730,0:34:31.140
 like fair I think that is really
 
 0:34:28.770,0:34:33.210
 positioning itself in the next couple of
 
 0:34:31.140,0:34:35.520
 years to really give a middle finger to
 
 0:34:33.210,0:34:37.050
 Amazon and so I think that by uniting
 
 0:34:35.520,0:34:38.700
 the shop the local shop owners like
 
 0:34:37.050,0:34:40.740
 Carter's talking about but I don't feel
 
 0:34:38.700,0:34:44.040
 like they've gotten to that point in
 
 0:34:40.740,0:34:45.630
 2019 to really make that splash yet yeah
 
 0:34:44.040,0:34:51.540
 that's that's a really good point what
 
 0:34:45.630,0:34:53.490
 do you think I said when Nike stopped
 
 0:34:51.540,0:34:57.960
 selling products through Amazon that's a
 
 0:34:53.490,0:35:00.480
 good one yeah screw you yeah see you
 
 0:34:57.960,0:35:02.370
 later yeah and I think it does mine it's
 
 0:35:00.480,0:35:04.590
 a brand flash it's just say like you
 
 0:35:02.370,0:35:05.910
 know we're we don't need you you're not
 
 0:35:04.590,0:35:07.950
 representing our brand well enough and
 
 0:35:05.910,0:35:09.780
 you never will so yeah see yeah yeah
 
 0:35:07.950,0:35:11.010
 that was why going back to our talk in
 
 0:35:09.780,0:35:12.960
 the beginning to where I was like I
 
 0:35:11.010,0:35:14.610
 think that stuff's important I told you
 
 0:35:12.960,0:35:18.660
 Brandon yeah also why you liked glossy
 
 0:35:14.610,0:35:21.210
 anyways yeah all right let's do two more
 
 0:35:18.660,0:35:25.890
 I think this next one's important most
 
 0:35:21.210,0:35:30.390
 important technology who wants to start
 
 0:35:25.890,0:35:32.520
 why don't you start okay I I feel like I
 
 0:35:30.390,0:35:34.290
 tried to avoid picking Amazon for any of
 
 0:35:32.520,0:35:35.790
 these categories or even like tar
 
 0:35:34.290,0:35:37.410
 Walmart where possible because I feel
 
 0:35:35.790,0:35:38.760
 like there are sections of those
 
 0:35:37.410,0:35:41.460
 companies that could win a lot of these
 
 0:35:38.760,0:35:43.020
 awards but I have to say Amazon go and
 
 0:35:41.460,0:35:45.620
 computer vision in general this year
 
 0:35:43.020,0:35:48.960
 that is technology of the year for me
 
 0:35:45.620,0:35:50.130
 it's my board it's amazing Hajduk some
 
 0:35:48.960,0:35:51.450
 ways I don't want to sound bias cuz
 
 0:35:50.130,0:35:53.340
 Trego is one of our sponsors but
 
 0:35:51.450,0:35:55.350
 computer vision for sure for me a
 
 0:35:53.340,0:35:56.790
 hundred percent like so many aspects of
 
 0:35:55.350,0:35:58.740
 retail not just checkout free shopping
 
 0:35:56.790,0:36:00.510
 right you know can be used in e-commerce
 
 0:35:58.740,0:36:01.860
 operation in store operations via
 
 0:36:00.510,0:36:03.990
 robotics there's just so many
 
 0:36:01.860,0:36:07.260
 applications to it gonna change how we
 
 0:36:03.990,0:36:09.300
 shop like next year next month yeah and
 
 0:36:07.260,0:36:10.530
 I was gonna say in the future I think
 
 0:36:09.300,0:36:11.670
 you're gonna see a lot of that and I
 
 0:36:10.530,0:36:13.230
 think a lot of the innovation is
 
 0:36:11.670,0:36:14.670
 happening behind the scenes currently
 
 0:36:13.230,0:36:18.810
 where users don't necessarily know the
 
 0:36:14.670,0:36:20.820
 benefit of that I have a lame one that
 
 0:36:18.810,0:36:22.680
 you guys will know that I say I still
 
 0:36:20.820,0:36:26.970
 have such a big fan of SMS messaging
 
 0:36:22.680,0:36:29.340
 that you and I get a lot of heat for
 
 0:36:26.970,0:36:30.990
 that ultimately it being like the oldest
 
 0:36:29.340,0:36:33.060
 technology on phones like I remember
 
 0:36:30.990,0:36:34.800
 like being a 14 year old like typing
 
 0:36:33.060,0:36:41.340
 with t9 to my crush like in middle
 
 0:36:34.800,0:36:43.410
 school but like the okay but the point
 
 0:36:41.340,0:36:44.550
 is SMS to this day is the best
 
 0:36:43.410,0:36:46.140
 technology to connect with consumers
 
 0:36:44.550,0:36:47.220
 director and you're seeing it come back
 
 0:36:46.140,0:36:48.270
 like you're seeing all the New York
 
 0:36:47.220,0:36:49.470
 Times stuff what we actually wrote a
 
 0:36:48.270,0:36:51.390
 piece about this just a couple months
 
 0:36:49.470,0:36:53.040
 ago you have platforms like community
 
 0:36:51.390,0:36:54.450
 coming up finding ways for celebrities
 
 0:36:53.040,0:36:57.450
 and brands to connect their consumers
 
 0:36:54.450,0:36:59.400
 one-on-one in mass fashion like this is
 
 0:36:57.450,0:37:01.230
 the technology that works and you know
 
 0:36:59.400,0:37:02.550
 why because everyone has it everyone
 
 0:37:01.230,0:37:03.990
 knows how to use it it's quick its
 
 0:37:02.550,0:37:05.940
 direct it's one-to-one its customizable
 
 0:37:03.990,0:37:07.470
 it's amazing I was sitting on and
 
 0:37:05.940,0:37:09.210
 everyone's using I was messaging with
 
 0:37:07.470,0:37:11.250
 Delta yesterday like like heck I would
 
 0:37:09.210,0:37:12.120
 call Delta right right like I was just
 
 0:37:11.250,0:37:13.710
 messing with them they figured
 
 0:37:12.120,0:37:15.630
 everything out it was all good and then
 
 0:37:13.710,0:37:17.070
 ding a you know a couple seconds later
 
 0:37:15.630,0:37:18.330
 all of a sudden I have a note from one
 
 0:37:17.070,0:37:19.890
 of my favorite you know celebrities
 
 0:37:18.330,0:37:22.800
 giving me a couple articles for the day
 
 0:37:19.890,0:37:25.410
 like it is amazing and you're seeing
 
 0:37:22.800,0:37:28.080
 retailers like 3011 I mean this was a
 
 0:37:25.410,0:37:30.150
 year and a half ago two years ago three
 
 0:37:28.080,0:37:32.280
 years ago using this as a complete
 
 0:37:30.150,0:37:33.570
 end-to-end commerce solution and I'm
 
 0:37:32.280,0:37:36.170
 surprised we're actually seeing more
 
 0:37:33.570,0:37:38.130
 retailers take advantage of SMS
 
 0:37:36.170,0:37:40.590
 specifically in the gap between the
 
 0:37:38.130,0:37:42.210
 target powerhouse and startups right
 
 0:37:40.590,0:37:44.100
 because not everyone can build a
 
 0:37:42.210,0:37:45.540
 beautiful multi-million dollar
 
 0:37:44.100,0:37:48.300
 application that works all the time
 
 0:37:45.540,0:37:50.280
 every time but it's much easier to in a
 
 0:37:48.300,0:37:52.890
 SMS commerce like dirty lemon has done
 
 0:37:50.280,0:37:54.450
 in a way that I think could be leveraged
 
 0:37:52.890,0:37:55.800
 more and more in the new year
 
 0:37:54.450,0:37:57.270
 it's great point Carter yeah something
 
 0:37:55.800,0:37:58.020
 to keep an eye on Jimmy thought for a
 
 0:37:57.270,0:37:59.670
 third house and some of the
 
 0:37:58.020,0:38:01.800
 experimentation we're doing here - and
 
 0:37:59.670,0:38:03.480
 what you think I didn't actually choose
 
 0:38:01.800,0:38:04.590
 anything for this one I struggled with
 
 0:38:03.480,0:38:06.360
 that just because I haven't really
 
 0:38:04.590,0:38:07.800
 experienced most of like the cool
 
 0:38:06.360,0:38:09.780
 technology that I've read about in
 
 0:38:07.800,0:38:10.740
 person however if I had to choose
 
 0:38:09.780,0:38:12.330
 something I would definitely go with
 
 0:38:10.740,0:38:13.980
 like computer vision check out free
 
 0:38:12.330,0:38:15.810
 shopping I think that that as Ann said
 
 0:38:13.980,0:38:17.070
 is going to be the future which text is
 
 0:38:15.810,0:38:18.810
 an offshoot of that - I thought yeah you
 
 0:38:17.070,0:38:20.190
 know thought when a few weeks ago in one
 
 0:38:18.810,0:38:21.510
 of our podcast with Romero dropped the
 
 0:38:20.190,0:38:22.650
 bomb on that - and we asked him - how
 
 0:38:21.510,0:38:24.120
 millennial are you questions what's
 
 0:38:22.650,0:38:28.800
 social app to use the most and he
 
 0:38:24.120,0:38:30.900
 dropped iMessage it also works at for
 
 0:38:28.800,0:38:33.510
 any age right now I mean you have to
 
 0:38:30.900,0:38:36.540
 think about that - like even the boomers
 
 0:38:33.510,0:38:39.380
 and older are texting like they they
 
 0:38:36.540,0:38:42.720
 might use way too many ant emojis and
 
 0:38:39.380,0:38:44.550
 gifts but let me tell you they're they
 
 0:38:42.720,0:38:46.320
 know how to use it and they love it so
 
 0:38:44.550,0:38:49.260
 right yeah and to your guys's point
 
 0:38:46.320,0:38:51.180
 earlier it's very croce friendly you
 
 0:38:49.260,0:38:52.530
 know yeah great
 
 0:38:51.180,0:38:56.550
 all right let's get us out of here on
 
 0:38:52.530,0:39:00.560
 this one final question what retailer
 
 0:38:56.550,0:39:03.090
 would you quit your job to work for
 
 0:39:00.560,0:39:04.980
 Chris I want you to say it you want me
 
 0:39:03.090,0:39:07.230
 to start yeah all right I couldn't pick
 
 0:39:04.980,0:39:10.880
 actually what what could possibly take
 
 0:39:07.230,0:39:10.880
 you away from working with me every day
 
 0:39:17.930,0:39:21.240
 for me it was really three I think
 
 0:39:19.830,0:39:22.500
 there's three that I think are really
 
 0:39:21.240,0:39:31.520
 interesting there's at least three
 
 0:39:22.500,0:39:33.230
 reasons you leave you but I'm Walmart
 
 0:39:31.520,0:39:38.370
 okay
 
 0:39:33.230,0:39:38.790
 Macy's okay turnaround story huh okay
 
 0:39:38.370,0:39:40.530
 Wow
 
 0:39:38.790,0:39:41.610
 yeah I think that's really a you called
 
 0:39:40.530,0:39:43.890
 it Lululemon because of everything I
 
 0:39:41.610,0:39:45.540
 said and they just got such a good thing
 
 0:39:43.890,0:39:47.760
 going and all that I don't worry all
 
 0:39:45.540,0:39:49.110
 that free luan right he could put a yoga
 
 0:39:47.760,0:39:50.130
 pant you're wearing right now do you
 
 0:39:49.110,0:39:51.510
 look good on you and I don't like
 
 0:39:50.130,0:39:53.580
 pushing water uphill although in the
 
 0:39:51.510,0:39:55.320
 converse of that I do like trying to do
 
 0:39:53.580,0:39:57.930
 things people think can't be done and
 
 0:39:55.320,0:39:59.400
 one of those is Macy's and so I would
 
 0:39:57.930,0:40:01.590
 love to get in there and try to figure
 
 0:39:59.400,0:40:02.080
 out how to fix Macy's and then Walmart I
 
 0:40:01.590,0:40:04.870
 think just
 
 0:40:02.080,0:40:07.060
 because it's so damn important yeah to
 
 0:40:04.870,0:40:08.440
 try to get in there and I would love to
 
 0:40:07.060,0:40:09.820
 get in there and do what what mutts all
 
 0:40:08.440,0:40:11.290
 about which is how do you start putting
 
 0:40:09.820,0:40:13.360
 the innovation towards helping people
 
 0:40:11.290,0:40:14.530
 save money and live better every single
 
 0:40:13.360,0:40:16.870
 day yeah
 
 0:40:14.530,0:40:18.070
 God that would impassioned me like sorry
 
 0:40:16.870,0:40:19.210
 I had no idea was gonna do this but like
 
 0:40:18.070,0:40:21.130
 I'm gonna go off on a rant because I
 
 0:40:19.210,0:40:22.960
 read Andy Dunn's like love letter to
 
 0:40:21.130,0:40:24.250
 Walmart yeah last week how did you feel
 
 0:40:22.960,0:40:26.230
 about that I was pissed he's like
 
 0:40:24.250,0:40:27.520
 Walmart has a moral imperative like I've
 
 0:40:26.230,0:40:28.690
 learned that in my two years of working
 
 0:40:27.520,0:40:30.640
 in Walmart but okay I'm just gonna
 
 0:40:28.690,0:40:32.890
 frickin leave right okay you did your
 
 0:40:30.640,0:40:34.090
 time you left like that's that's how I
 
 0:40:32.890,0:40:35.680
 read that yeah
 
 0:40:34.090,0:40:37.600
 and so but you're right Walmart does
 
 0:40:35.680,0:40:39.910
 have a moral imperative so like let's do
 
 0:40:37.600,0:40:41.530
 something about it and my question would
 
 0:40:39.910,0:40:43.720
 be what did you do cuz I don't know what
 
 0:40:41.530,0:40:45.790
 I saw yes from the public announcements
 
 0:40:43.720,0:40:48.220
 and but that would get me to at least
 
 0:40:45.790,0:40:52.480
 consider that maybe him leaving was the
 
 0:40:48.220,0:40:59.560
 moral imperative thing to do what do you
 
 0:40:52.480,0:41:02.380
 think I picked Kroger dead serious or
 
 0:40:59.560,0:41:06.190
 something really the pink jumpsuit just
 
 0:41:02.380,0:41:10.810
 doesn't do it a lot of shrink undertones
 
 0:41:06.190,0:41:13.120
 in my skin it would be a disaster maybe
 
 0:41:10.810,0:41:16.270
 that's why I want to go there Chris turn
 
 0:41:13.120,0:41:17.500
 around actually I think I'm picking it
 
 0:41:16.270,0:41:19.840
 for the same reason that I picked it as
 
 0:41:17.500,0:41:21.400
 as retailer of the year I there's a lot
 
 0:41:19.840,0:41:27.630
 of cool stuff happening there you know
 
 0:41:21.400,0:41:31.300
 how much I love you know how much I love
 
 0:41:27.630,0:41:33.340
 future retail and food executions and so
 
 0:41:31.300,0:41:36.190
 I think that's kind of where my passions
 
 0:41:33.340,0:41:39.550
 would go like building up what the the
 
 0:41:36.190,0:41:43.030
 future of like restaurants food delivery
 
 0:41:39.550,0:41:44.800
 and actual food concepts and grocery the
 
 0:41:43.030,0:41:46.450
 impact that that's going to have on the
 
 0:41:44.800,0:41:47.950
 future and for the same reasons you're
 
 0:41:46.450,0:41:51.310
 talking about Walmart I think getting
 
 0:41:47.950,0:41:53.800
 food to people in food desert areas and
 
 0:41:51.310,0:41:55.870
 and how you make that a scalable concept
 
 0:41:53.800,0:41:58.330
 to get across the country feels like
 
 0:41:55.870,0:42:00.700
 something that has to be in there their
 
 0:41:58.330,0:42:02.590
 strategy for yep
 
 0:42:00.700,0:42:04.480
 so nobody talked about the Walgreens
 
 0:42:02.590,0:42:06.250
 Kroger partnership right I was pretty
 
 0:42:04.480,0:42:09.430
 cool this year - yeah yeah what about
 
 0:42:06.250,0:42:11.110
 you so I have - okay and for very
 
 0:42:09.430,0:42:13.530
 different reasons though is one of them
 
 0:42:11.110,0:42:13.530
 third house
 
 0:42:16.240,0:42:20.900
 by the first one that came to my mind
 
 0:42:19.310,0:42:22.550
 was ever Lane because I've been
 
 0:42:20.900,0:42:24.680
 following ever lane for as long as they
 
 0:42:22.550,0:42:26.839
 have existed I admire everything they do
 
 0:42:24.680,0:42:28.970
 and I'd be honored to do merchandising
 
 0:42:26.839,0:42:32.240
 or marketing for them on the other hand
 
 0:42:28.970,0:42:35.920
 I would think I would quit my job to go
 
 0:42:32.240,0:42:39.349
 work for Gap kind of for the same reason
 
 0:42:35.920,0:42:41.390
 I have like so many ideas I went into a
 
 0:42:39.349,0:42:45.170
 local mall gap the other day and was
 
 0:42:41.390,0:42:46.700
 just so disappointed yes like it has so
 
 0:42:45.170,0:42:48.560
 much potential and they actually have
 
 0:42:46.700,0:42:50.810
 really like nice and quality products
 
 0:42:48.560,0:42:51.859
 and I just my brain was going with all
 
 0:42:50.810,0:42:54.500
 these different ways that we could
 
 0:42:51.859,0:42:55.579
 display things better and like up the
 
 0:42:54.500,0:42:57.530
 marketing game their social media
 
 0:42:55.579,0:42:59.329
 presence is just bliss
 
 0:42:57.530,0:43:00.710
 I just have so many ideas and that kind
 
 0:42:59.329,0:43:02.599
 of got me thinking like oh it'd actually
 
 0:43:00.710,0:43:04.640
 be really cool to be brought in to
 
 0:43:02.599,0:43:06.770
 create change for the company and bring
 
 0:43:04.640,0:43:08.510
 it back to what it once was Emma when
 
 0:43:06.770,0:43:11.540
 you're on the plane back home to New
 
 0:43:08.510,0:43:13.849
 York today I would love to see some
 
 0:43:11.540,0:43:15.619
 sketches if Margo will let you I was
 
 0:43:13.849,0:43:17.900
 just the same I would love to see what
 
 0:43:15.619,0:43:21.410
 they are and like riff on that and talk
 
 0:43:17.900,0:43:33.109
 about it in a future just a story yeah
 
 0:43:21.410,0:43:35.950
 yeah I should close this up mine I can't
 
 0:43:33.109,0:43:38.750
 talk too much about it and it's it's a
 
 0:43:35.950,0:43:41.210
 it's a nod to how lucky I am to have the
 
 0:43:38.750,0:43:44.690
 job I could love you of course because I
 
 0:43:41.210,0:43:46.490
 would love to work on Nike retail
 
 0:43:44.690,0:43:47.900
 especially their flagship locations if
 
 0:43:46.490,0:43:50.119
 you haven't been to that Fifth Avenue
 
 0:43:47.900,0:43:52.040
 store in New York there is some sort of
 
 0:43:50.119,0:43:53.780
 magic that comes over you when you walk
 
 0:43:52.040,0:43:56.180
 through those front doors and they
 
 0:43:53.780,0:43:57.910
 change it over all the time and every
 
 0:43:56.180,0:43:59.900
 time you go in there it blows you away
 
 0:43:57.910,0:44:00.980
 and and it's the same thing for their
 
 0:43:59.900,0:44:02.270
 flagship store in spring story is their
 
 0:44:00.980,0:44:03.859
 same thing for a lot of their flagship
 
 0:44:02.270,0:44:05.720
 stores but there's something about that
 
 0:44:03.859,0:44:08.569
 Fifth Avenue store where they have just
 
 0:44:05.720,0:44:10.760
 figured out a way to engulf you in the
 
 0:44:08.569,0:44:12.200
 brand similar to Lululemon but Nike does
 
 0:44:10.760,0:44:14.750
 it just had like a different more
 
 0:44:12.200,0:44:18.349
 in-your-face level that I'm constantly
 
 0:44:14.750,0:44:20.270
 just amazed by and I think that the
 
 0:44:18.349,0:44:24.560
 evolution of that in 2020 is gonna be a
 
 0:44:20.270,0:44:25.940
 ton of fun to see I would like to see
 
 0:44:24.560,0:44:27.470
 them improve that experience at the Mall
 
 0:44:25.940,0:44:29.210
 of America too I do not think the Mall
 
 0:44:27.470,0:44:31.099
 of America feels like a fun yeah
 
 0:44:29.210,0:44:33.049
 so maybe there you go there's a huge
 
 0:44:31.099,0:44:34.609
 opportunity there all right well that
 
 0:44:33.049,0:44:36.440
 closes us up that was fun
 
 0:44:34.609,0:44:37.730
 always a little bit of a longer podcast
 
 0:44:36.440,0:44:39.109
 thanks for sticking with us we never
 
 0:44:37.730,0:44:40.579
 know exactly where it's gonna go and
 
 0:44:39.109,0:44:42.260
 purposely we don't know what the hell
 
 0:44:40.579,0:44:44.450
 any of us are gonna say which is always
 
 0:44:42.260,0:44:45.829
 a blast a couple of housekeeping notes
 
 0:44:44.450,0:44:48.260
 there were some fun articles and
 
 0:44:45.829,0:44:51.109
 podcasts we dropped like it was hot oh
 
 0:44:48.260,0:44:54.770
 my god yes 2020 is gonna have me marry
 
 0:44:51.109,0:44:58.130
 that we had Karen Stuckey the SVP of
 
 0:44:54.770,0:45:00.349
 private brands and sourcing on and
 
 0:44:58.130,0:45:01.640
 women's retail collective podcast in
 
 0:45:00.349,0:45:03.319
 association with the network of
 
 0:45:01.640,0:45:05.510
 executive women be sure to give that a
 
 0:45:03.319,0:45:07.910
 listen really really good stuff an
 
 0:45:05.510,0:45:09.980
 impressive impressive woman when you
 
 0:45:07.910,0:45:12.260
 hear her speak incredibly incredibly
 
 0:45:09.980,0:45:13.579
 articulate and just really a lot of
 
 0:45:12.260,0:45:15.500
 things she said were really profound and
 
 0:45:13.579,0:45:17.210
 a big fan of what we're doing and a huge
 
 0:45:15.500,0:45:19.609
 fan of every day so thanks to Gary Moore
 
 0:45:17.210,0:45:20.809
 for your comments and support yeah I
 
 0:45:19.609,0:45:21.859
 learned a lot from it especially the
 
 0:45:20.809,0:45:23.690
 part she does this whole thing about
 
 0:45:21.859,0:45:24.799
 balance and the balance it's really
 
 0:45:23.690,0:45:27.049
 interesting yeah if you're looking to
 
 0:45:24.799,0:45:29.210
 set an intention for 2020 listen to that
 
 0:45:27.049,0:45:31.099
 podcast she's got quite a few good ideas
 
 0:45:29.210,0:45:32.960
 for you absolutely of course as I
 
 0:45:31.099,0:45:35.119
 mentioned the beginning we released the
 
 0:45:32.960,0:45:36.890
 podcast that we did with Trego on the
 
 0:45:35.119,0:45:39.289
 history and future of computer vision
 
 0:45:36.890,0:45:42.559
 and how it pertains to retail also put a
 
 0:45:39.289,0:45:44.750
 couple fun posts out on Forbes five tips
 
 0:45:42.559,0:45:46.069
 for delighting your customers in 2020 be
 
 0:45:44.750,0:45:47.960
 sure to check that out and then my
 
 0:45:46.069,0:45:50.900
 favorite post of the year went live
 
 0:45:47.960,0:45:54.200
 yesterday and that is of course my five
 
 0:45:50.900,0:45:57.049
 predictions for retail in 2020 be sure
 
 0:45:54.200,0:45:59.150
 to give that one a look I was no hold no
 
 0:45:57.049,0:46:01.670
 holds barred you'll find what CEO I
 
 0:45:59.150,0:46:03.500
 think what CEOs actually might be on the
 
 0:46:01.670,0:46:06.589
 chopping block what company looks
 
 0:46:03.500,0:46:08.930
 disastrously close to recreating the JC
 
 0:46:06.589,0:46:10.849
 Penney's disaster a la Ron Johnson a few
 
 0:46:08.930,0:46:13.720
 years ago hopefully you'll enjoy it it's
 
 0:46:10.849,0:46:16.069
 humorous as usual and of course finally
 
 0:46:13.720,0:46:18.109
 happy holidays to everyone hope you
 
 0:46:16.069,0:46:22.609
 enjoy the times with your families be
 
 0:46:18.109,0:46:25.039
 safe as well and for an for Emma for
 
 0:46:22.609,0:46:28.420
 Carter and of course even Margo the dog
 
 0:46:25.039,0:46:28.420
 be careful out there