all right hello and welcome back to the
 
 0:00:01.860,0:00:08.460
 Omni talk Fast Five it's October 4th
 
 0:00:04.730,0:00:10.410
 2019 it's 45 degrees here in balmy
 
 0:00:08.460,0:00:12.900
 Minneapolis also 45 degrees in this
 
 0:00:10.410,0:00:18.800
 studio yeah it's nice and awake the heat
 
 0:00:12.900,0:00:21.090
 is on this has been practicing that joke
 
 0:00:18.800,0:00:22.740
 it's not pretend all right what's that
 
 0:00:21.090,0:00:24.869
 came let's go way back and see how
 
 0:00:22.740,0:00:28.279
 millennial are you who sang the heat is
 
 0:00:24.869,0:00:30.929
 on from Beverly Hills Cop oh I know this
 
 0:00:28.279,0:00:33.989
 longer alive by the way yeah I know
 
 0:00:30.929,0:00:35.550
 oh my god you know why I know I know why
 
 0:00:33.989,0:00:37.890
 you know actually because Will Ferrell
 
 0:00:35.550,0:00:40.800
 played him on Saturday Night Live not
 
 0:00:37.890,0:00:43.410
 because I remember the didn't you ever
 
 0:00:40.800,0:00:45.899
 see that skit it was amazing the h's
 
 0:00:43.410,0:00:48.360
 though but do you know who it is
 
 0:00:45.899,0:00:49.980
 I can't read one of your favorite bands
 
 0:00:48.360,0:00:51.870
 of all time he was one of the front men
 
 0:00:49.980,0:00:58.829
 of one of the favorite bands Kenny
 
 0:00:51.870,0:01:03.000
 Loggins no Glenn Frey we're gonna bring
 
 0:00:58.829,0:01:05.159
 back are you we do it on the on the
 
 0:01:03.000,0:01:06.900
 spotlight series but but yeah so
 
 0:01:05.159,0:01:08.220
 exciting news have you guys been
 
 0:01:06.900,0:01:10.290
 you guys made good car did you even know
 
 0:01:08.220,0:01:12.060
 who the Eagles are yeah I know of their
 
 0:01:10.290,0:01:14.580
 legacy I can't believe it's a
 
 0:01:12.060,0:01:16.229
 documentary on Netflix but it was shot
 
 0:01:14.580,0:01:18.000
 in the four by three hundred sixteen by
 
 0:01:16.229,0:01:21.479
 nine it's kind of weird had to turn it
 
 0:01:18.000,0:01:23.159
 off oh man we've got some exciting news
 
 0:01:21.479,0:01:25.650
 we had an intern start with us this week
 
 0:01:23.159,0:01:27.479
 oh yeah Emma the intern I'm an intern
 
 0:01:25.650,0:01:29.250
 helped us prepare all of what you see
 
 0:01:27.479,0:01:30.600
 today that's right um Emma
 
 0:01:29.250,0:01:32.460
 thanks Emma hope you're listening we're
 
 0:01:30.600,0:01:34.470
 excited to have her on board our first
 
 0:01:32.460,0:01:38.189
 official third house intern from the
 
 0:01:34.470,0:01:39.689
 University of Minnesota my favorite
 
 0:01:38.189,0:01:42.659
 thing about Emma she actually works also
 
 0:01:39.689,0:01:44.909
 in retail so I'm super excited to have
 
 0:01:42.659,0:01:46.350
 that kind of first world experience can
 
 0:01:44.909,0:01:49.259
 I come into the content I think it's
 
 0:01:46.350,0:01:50.460
 important to this well thinks I think at
 
 0:01:49.259,0:01:52.009
 times we live in this world we're
 
 0:01:50.460,0:01:54.149
 getting a little disconnected from it
 
 0:01:52.009,0:01:56.369
 let's say I mean like the front lines
 
 0:01:54.149,0:01:57.540
 and that guys but I think I think it'd
 
 0:01:56.369,0:01:58.979
 be really fun to have that a that
 
 0:01:57.540,0:02:00.990
 perspective yeah she works at the Mall
 
 0:01:58.979,0:02:02.790
 of America - that's very stylish boots
 
 0:02:00.990,0:02:05.219
 on the ground yeah very stylish boots on
 
 0:02:02.790,0:02:06.780
 the guy so yeah you guys ready to get to
 
 0:02:05.219,0:02:08.670
 the news this week let's do it alright
 
 0:02:06.780,0:02:11.790
 first let's start with an announcement
 
 0:02:08.670,0:02:13.710
 from our sponsor of course as always the
 
 0:02:11.790,0:02:16.470
 Omni talk Fast Five is sponsored
 
 0:02:13.710,0:02:19.080
 by Trego Trego provides checkout free
 
 0:02:16.470,0:02:21.270
 technology that sets your customer free
 
 0:02:19.080,0:02:24.120
 tregos network of ceiling mounted
 
 0:02:21.270,0:02:26.580
 cameras sees what no other systems can
 
 0:02:24.120,0:02:28.830
 see it creates a 3d image of retailer
 
 0:02:26.580,0:02:31.380
 shop floor environments and maps the
 
 0:02:28.830,0:02:33.720
 movement of every object as consumer
 
 0:02:31.380,0:02:35.430
 shop its proprietary algorithms and
 
 0:02:33.720,0:02:37.800
 neural networks enable a frictionless
 
 0:02:35.430,0:02:41.640
 shopping experience where consumers can
 
 0:02:37.800,0:02:43.740
 enter the store pick and leave alright
 
 0:02:41.640,0:02:44.190
 let's get to it who's starting us off is
 
 0:02:43.740,0:02:49.050
 it me
 
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 you good hi hi energy here if you're
 
 0:02:49.050,0:02:54.390
 watching at home on YouTube with my shop
 
 0:02:51.570,0:02:59.570
 Talk mug alright there's a picture of
 
 0:02:54.390,0:03:03.360
 Chris on is you can see it perfect
 
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 alright story number one my former self
 
 0:03:03.360,0:03:10.170
 alright story number one Amazon is even
 
 0:03:07.290,0:03:11.550
 closer to opening up a new grocery chain
 
 0:03:10.170,0:03:12.900
 that's right according to Canadian
 
 0:03:11.550,0:03:15.030
 grocer in The Wall Street Journal
 
 0:03:12.900,0:03:17.090
 Amazon has reportedly signed more than a
 
 0:03:15.030,0:03:19.350
 dozen leases in the Los Angeles area
 
 0:03:17.090,0:03:21.690
 again giving likely signs that the
 
 0:03:19.350,0:03:23.910
 company plans to move forward with a new
 
 0:03:21.690,0:03:25.170
 chain of grocery stores the first doors
 
 0:03:23.910,0:03:27.810
 are likely to be set in densely
 
 0:03:25.170,0:03:30.680
 populated suburban areas with other
 
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 locations in Chicago and Philadelphia
 
 0:03:30.680,0:03:35.670
 supposedly in the works now this again
 
 0:03:34.260,0:03:37.440
 gets the question
 
 0:03:35.670,0:03:39.390
 they bought Whole Foods but it ain't
 
 0:03:37.440,0:03:41.400
 about Whole Foods it's about as I like
 
 0:03:39.390,0:03:43.800
 to call it the xenomorph between Whole
 
 0:03:41.400,0:03:45.000
 Foods and Amazon like the scene in
 
 0:03:43.800,0:03:47.370
 aliens when they're all sitting around
 
 0:03:45.000,0:03:48.600
 the table everybody's happy excited they
 
 0:03:47.370,0:03:50.250
 think nothing's wrong and all of a
 
 0:03:48.600,0:03:52.320
 sudden baby bursts out of John Hurt's
 
 0:03:50.250,0:03:54.270
 belly everyone starts screaming only in
 
 0:03:52.320,0:03:56.880
 this case the alien popping out of the
 
 0:03:54.270,0:03:58.740
 belly is not a movie it's real life and
 
 0:03:56.880,0:04:00.180
 it has Jeff Bezos ahead on it in terms
 
 0:03:58.740,0:04:02.790
 of what this could mean for the grocery
 
 0:04:00.180,0:04:04.800
 industry ok I'm exuberant what do you
 
 0:04:02.790,0:04:06.960
 guys think these are new builds right
 
 0:04:04.800,0:04:09.360
 we're thinking brand new builds a whole
 
 0:04:06.960,0:04:11.760
 whole kind of xenomorph I'm not really
 
 0:04:09.360,0:04:13.980
 familiar with that term but I think it
 
 0:04:11.760,0:04:15.330
 is anyone not no one is that's fine
 
 0:04:13.980,0:04:16.890
 I think at the end of the day like we
 
 0:04:15.330,0:04:18.450
 look at what potentially could come from
 
 0:04:16.890,0:04:19.410
 all the learnings from Whole Foods slam
 
 0:04:18.450,0:04:21.060
 together with all the learnings that
 
 0:04:19.410,0:04:22.800
 Amazon has from the legacy that they've
 
 0:04:21.060,0:04:24.090
 created and you're going to see
 
 0:04:22.800,0:04:25.560
 something that doesn't look like a
 
 0:04:24.090,0:04:27.960
 traditional grocery store I think you're
 
 0:04:25.560,0:04:30.479
 gonna see a mix of what Whole Foods is
 
 0:04:27.960,0:04:31.860
 today what maybe target drive-up is
 
 0:04:30.479,0:04:34.110
 starting to revolutionize some of their
 
 0:04:31.860,0:04:35.970
 stores with all slam together into this
 
 0:04:34.110,0:04:37.560
 urban environment that's optimized for
 
 0:04:35.970,0:04:39.419
 everything that Amazon is providing to
 
 0:04:37.560,0:04:40.740
 consumers while still providing the
 
 0:04:39.419,0:04:42.720
 experience that people want with grocery
 
 0:04:40.740,0:04:44.880
 yeah I think it's gonna be great
 
 0:04:42.720,0:04:47.699
 especially to see what else happens
 
 0:04:44.880,0:04:49.530
 outside of the I'm more excited for what
 
 0:04:47.699,0:04:51.270
 happens outside of the store footprint
 
 0:04:49.530,0:04:53.099
 itself I think there's a lot of
 
 0:04:51.270,0:04:55.710
 opportunity especially going into these
 
 0:04:53.099,0:04:58.979
 densely populated urban areas for them
 
 0:04:55.710,0:05:00.810
 to expand more delivery services and
 
 0:04:58.979,0:05:02.009
 really give a lot of the other grocery
 
 0:05:00.810,0:05:06.509
 stores are run for their money
 
 0:05:02.009,0:05:13.009
 however guys I'm a little nervous my
 
 0:05:06.509,0:05:17.430
 Amazon like red flag thing is making why
 
 0:05:13.009,0:05:19.830
 uh just because I think I we know we all
 
 0:05:17.430,0:05:21.810
 know that Amazon's gonna do this so well
 
 0:05:19.830,0:05:22.830
 and what does that mean like how many
 
 0:05:21.810,0:05:24.419
 people are gonna go out of business
 
 0:05:22.830,0:05:26.669
 because they're doing this really well
 
 0:05:24.419,0:05:28.919
 it's going to end some grocery chains
 
 0:05:26.669,0:05:30.300
 there's a lot a number I think that's
 
 0:05:28.919,0:05:31.530
 where we're headed that's what I mean I
 
 0:05:30.300,0:05:33.030
 mean I think you're right that's the
 
 0:05:31.530,0:05:35.220
 part of the part of this and I keep
 
 0:05:33.030,0:05:36.630
 hitting hard that I want to hit again
 
 0:05:35.220,0:05:37.590
 just cuz I think it was a motif and what
 
 0:05:36.630,0:05:40.199
 you guys said but I want to bring it
 
 0:05:37.590,0:05:41.849
 more explicitly out Whole Foods is great
 
 0:05:40.199,0:05:45.030
 but Whole Foods is really high price
 
 0:05:41.849,0:05:46.560
 stuff but at the same time Amazon has
 
 0:05:45.030,0:05:49.080
 been experimenting with how to deliver
 
 0:05:46.560,0:05:51.570
 that product very very quickly to their
 
 0:05:49.080,0:05:54.419
 prime numbers you open your own grocery
 
 0:05:51.570,0:05:55.889
 chain with mass-market products like
 
 0:05:54.419,0:05:59.789
 things you can't find at a Whole Foods
 
 0:05:55.889,0:06:01.349
 like Doritos like regular old diapers
 
 0:05:59.789,0:06:03.479
 and everything else the things that
 
 0:06:01.349,0:06:05.250
 people want yeah right the things that
 
 0:06:03.479,0:06:07.199
 people want out of value in their budget
 
 0:06:05.250,0:06:09.270
 and they know how to do the delivery
 
 0:06:07.199,0:06:10.860
 combination with that I mean yeah I
 
 0:06:09.270,0:06:13.080
 don't how where else does this go I
 
 0:06:10.860,0:06:14.759
 think and your points right I don't is
 
 0:06:13.080,0:06:16.349
 that bad is that bad
 
 0:06:14.759,0:06:17.849
 I don't what do you think that's bad I
 
 0:06:16.349,0:06:19.229
 look at it conversation well I'm looking
 
 0:06:17.849,0:06:19.949
 at from the positive side of like now
 
 0:06:19.229,0:06:21.690
 all of a sudden you have this
 
 0:06:19.949,0:06:23.370
 infrastructure really saturated
 
 0:06:21.690,0:06:26.099
 throughout the entire you know country
 
 0:06:23.370,0:06:28.169
 and the potential of innovating on top
 
 0:06:26.099,0:06:30.539
 of that with the new tools now at play
 
 0:06:28.169,0:06:32.159
 are really interesting so for me it's
 
 0:06:30.539,0:06:33.180
 more like alright well you know they're
 
 0:06:32.159,0:06:34.560
 getting good at delivery they're good
 
 0:06:33.180,0:06:36.479
 and good at you know an in-store
 
 0:06:34.560,0:06:38.190
 experience maybe with Whole Foods but
 
 0:06:36.479,0:06:40.560
 what's those now that you have all of
 
 0:06:38.190,0:06:41.400
 these physical locations like what does
 
 0:06:40.560,0:06:42.600
 a
 
 0:06:41.400,0:06:44.610
 store in the front of the store look
 
 0:06:42.600,0:06:46.020
 like or what does you know what's
 
 0:06:44.610,0:06:47.820
 possible now the fact that they're able
 
 0:06:46.020,0:06:49.380
 to now increase their expand their
 
 0:06:47.820,0:06:51.000
 infrastructure in this type of way yeah
 
 0:06:49.380,0:06:53.340
 what happened to the Seattle store that
 
 0:06:51.000,0:07:00.300
 they were rumored to be opening because
 
 0:06:53.340,0:07:01.979
 that was a license plate yeah don't know
 
 0:07:00.300,0:07:03.120
 we'll still see I mean who knows I mean
 
 0:07:01.979,0:07:05.460
 they always are running the experiments
 
 0:07:03.120,0:07:07.650
 but the other day like you're saving me
 
 0:07:05.460,0:07:09.930
 money as we just talked about oh and by
 
 0:07:07.650,0:07:13.970
 the way you're also saving me time as a
 
 0:07:09.930,0:07:15.930
 retail idea it's awesome I don't know
 
 0:07:13.970,0:07:17.820
 not the thing that scares me about
 
 0:07:15.930,0:07:20.729
 Amazon of all the things we've I guess I
 
 0:07:17.820,0:07:24.120
 guess it's the more that Amazon is in my
 
 0:07:20.729,0:07:26.729
 ears all the time or on my finger like
 
 0:07:24.120,0:07:29.310
 we talked about last week right or like
 
 0:07:26.729,0:07:31.710
 they're the if they become the grocery
 
 0:07:29.310,0:07:33.630
 store now and all of this of every at
 
 0:07:31.710,0:07:36.030
 the whole industry is going to change
 
 0:07:33.630,0:07:38.099
 because of if they do this as well as we
 
 0:07:36.030,0:07:40.199
 think we they will like even the
 
 0:07:38.099,0:07:42.120
 groceries that are trying to compete in
 
 0:07:40.199,0:07:44.310
 trying to they're partnering with other
 
 0:07:42.120,0:07:46.349
 technology companies like Amazon so far
 
 0:07:44.310,0:07:48.000
 ahead of these guys how is that gonna be
 
 0:07:46.349,0:07:51.229
 possible and that's what I worry about I
 
 0:07:48.000,0:07:54.419
 just Amazon they do amazing things but
 
 0:07:51.229,0:07:56.909
 man are we gonna have any other options
 
 0:07:54.419,0:07:58.320
 so if this is in LA as is posited you're
 
 0:07:56.909,0:08:01.289
 basically what's coming through here is
 
 0:07:58.320,0:08:03.389
 you have compassion for Ralph's I always
 
 0:08:01.289,0:08:05.849
 have compassion for the Ralph's yeah
 
 0:08:03.389,0:08:08.430
 yeah and I think you know I wonder if
 
 0:08:05.849,0:08:10.020
 there is room potentially for nothing
 
 0:08:08.430,0:08:11.190
 wrong with that you know you look at
 
 0:08:10.020,0:08:12.570
 potentially the corporate giant that's
 
 0:08:11.190,0:08:14.190
 coming in and I think some of the
 
 0:08:12.570,0:08:15.449
 feedback that we heard just you know not
 
 0:08:14.190,0:08:17.430
 necessary formally but more from an
 
 0:08:15.449,0:08:18.599
 opinion base of how you know the Whole
 
 0:08:17.430,0:08:20.010
 Foods experience potentially kind of
 
 0:08:18.599,0:08:21.389
 lost its edge of the personalized
 
 0:08:20.010,0:08:23.580
 service and the really high you know
 
 0:08:21.389,0:08:24.810
 high quality grocery I wonder if there
 
 0:08:23.580,0:08:27.090
 will be something that will be carved
 
 0:08:24.810,0:08:29.250
 out allowing mom-and-pop shops to
 
 0:08:27.090,0:08:31.320
 specialize in let's say a certain
 
 0:08:29.250,0:08:32.640
 category of produce now I'm not saying
 
 0:08:31.320,0:08:34.200
 I'm not trying to mitigate the fact that
 
 0:08:32.640,0:08:35.969
 it's gonna completely decimate some of
 
 0:08:34.200,0:08:37.830
 those middle tier type of retailers in
 
 0:08:35.969,0:08:39.839
 terms of grocery but I wonder if there's
 
 0:08:37.830,0:08:41.760
 a way that specialty retailer especially
 
 0:08:39.839,0:08:45.200
 grocery can still have a spot to thrive
 
 0:08:41.760,0:08:47.370
 in this yeah I agree I just just scared
 
 0:08:45.200,0:08:48.480
 what other innovation comes off that I
 
 0:08:47.370,0:08:50.190
 think Carter I mean I was talking with
 
 0:08:48.480,0:08:51.900
 the grocer key guys who we've had on the
 
 0:08:50.190,0:08:53.000
 podcast before and like you know at what
 
 0:08:51.900,0:08:54.920
 point is there a new brand
 
 0:08:53.000,0:08:57.140
 that develops around like how you shop
 
 0:08:54.920,0:08:58.910
 for fresh meats and produce fresh
 
 0:08:57.140,0:09:00.230
 grocery experience that starts as a
 
 0:08:58.910,0:09:02.780
 result of that that none of us have
 
 0:09:00.230,0:09:05.210
 conceived of yet that's not Amazon's you
 
 0:09:02.780,0:09:06.830
 know valley WIC so to speak yeah that's
 
 0:09:05.210,0:09:08.390
 not what they do so that means that
 
 0:09:06.830,0:09:10.190
 space is wide open for somebody else to
 
 0:09:08.390,0:09:12.440
 innovate on if who's gonna do it we'll
 
 0:09:10.190,0:09:14.360
 find out if those groceries can work
 
 0:09:12.440,0:09:16.790
 with the suppliers the same levels that
 
 0:09:14.360,0:09:18.080
 an amazon is capable of doing like
 
 0:09:16.790,0:09:19.610
 there's just there's a lot of
 
 0:09:18.080,0:09:21.290
 trickle-down effect that I think is
 
 0:09:19.610,0:09:24.230
 going to happen as a result of this that
 
 0:09:21.290,0:09:25.580
 we haven't even we can't even begin to
 
 0:09:24.230,0:09:27.260
 yeah just bifurcates the whole
 
 0:09:25.580,0:09:30.500
 experience but anyway Story number two
 
 0:09:27.260,0:09:33.320
 right ocean let's get off on my terror
 
 0:09:30.500,0:09:37.460
 it is the month of Halloween and Amazon
 
 0:09:33.320,0:09:40.070
 is like my haunted house okay so we're
 
 0:09:37.460,0:09:43.880
 going next to Story number two the Rue
 
 0:09:40.070,0:09:46.010
 gilt groupe who many of you may know
 
 0:09:43.880,0:09:47.290
 because of the flash sights rule Allah
 
 0:09:46.010,0:09:51.230
 and Gilt Groupe
 
 0:09:47.290,0:09:54.860
 they have just been given a 280 million
 
 0:09:51.230,0:09:57.710
 dollar investment from simon malls what
 
 0:09:54.860,0:10:01.280
 simon is asking of the rougaille group
 
 0:09:57.710,0:10:03.710
 is to help them the nation's largest
 
 0:10:01.280,0:10:06.320
 shopping mall operator launched a
 
 0:10:03.710,0:10:09.230
 website for online shopping so if you go
 
 0:10:06.320,0:10:11.930
 to shop Premium Outlets calm the current
 
 0:10:09.230,0:10:13.760
 site that they're operating you can see
 
 0:10:11.930,0:10:15.430
 the shopping experience isn't bad
 
 0:10:13.760,0:10:17.839
 already I checked it out this morning
 
 0:10:15.430,0:10:20.540
 isn't a terrible shopping experience but
 
 0:10:17.839,0:10:23.360
 definitely could use some work and so on
 
 0:10:20.540,0:10:25.700
 Wednesday Simon offered for a new
 
 0:10:23.360,0:10:28.670
 percent stake in the Rue gilt groupe to
 
 0:10:25.700,0:10:30.830
 to have them take this online so think
 
 0:10:28.670,0:10:33.920
 about all these outlet malls that Simon
 
 0:10:30.830,0:10:36.560
 owns all over the country now you have
 
 0:10:33.920,0:10:38.960
 all of that products all of that unsold
 
 0:10:36.560,0:10:42.800
 or overstock product that can now be
 
 0:10:38.960,0:10:45.260
 sold in the online space in addition to
 
 0:10:42.800,0:10:47.390
 all their physical locations I think
 
 0:10:45.260,0:10:50.000
 this is a brilliant move what do you
 
 0:10:47.390,0:10:51.770
 guys think III think it's brilliant at
 
 0:10:50.000,0:10:53.390
 its core like I think the idea of it is
 
 0:10:51.770,0:10:54.740
 really amazing I think they're doing the
 
 0:10:53.390,0:10:57.110
 right thing in terms of this investment
 
 0:10:54.740,0:10:58.970
 what worries me is understanding what
 
 0:10:57.110,0:11:00.650
 the role of this dot-com can be in
 
 0:10:58.970,0:11:02.180
 conjunction with their physical
 
 0:11:00.650,0:11:03.080
 footprint so you talking about a couple
 
 0:11:02.180,0:11:05.150
 really great things you talked about
 
 0:11:03.080,0:11:06.230
 inventory unlocking inventory so that
 
 0:11:05.150,0:11:07.520
 maybe you have that
 
 0:11:06.230,0:11:09.620
 one piece of clothing that's a ton great
 
 0:11:07.520,0:11:11.450
 discount but it's not here and you're
 
 0:11:09.620,0:11:13.340
 over Phyllis or whoever owns that but
 
 0:11:11.450,0:11:14.810
 it's not here in the area we're able to
 
 0:11:13.340,0:11:16.760
 get it until you're able to connect kind
 
 0:11:14.810,0:11:18.230
 of the two types of things what I worry
 
 0:11:16.760,0:11:20.210
 about though is the consumer experience
 
 0:11:18.230,0:11:21.740
 the experience online that's gonna be
 
 0:11:20.210,0:11:23.690
 needed in order for consumers to
 
 0:11:21.740,0:11:26.180
 actually enjoy that process is an
 
 0:11:23.690,0:11:27.590
 incredibly difficult thing to do and I'm
 
 0:11:26.180,0:11:29.030
 just concerned that they're gonna try to
 
 0:11:27.590,0:11:31.100
 bite off something that you know
 
 0:11:29.030,0:11:33.050
 fundamentally is correct but the layer
 
 0:11:31.100,0:11:34.970
 they wrap around it you know the UI and
 
 0:11:33.050,0:11:37.160
 the UX of the actual website is gonna be
 
 0:11:34.970,0:11:38.990
 so horrible and so hard to navigate how
 
 0:11:37.160,0:11:41.210
 that's gonna well if you think about so
 
 0:11:38.990,0:11:42.770
 like right now like one of the things I
 
 0:11:41.210,0:11:44.540
 talk about a lot is like why Amazon is
 
 0:11:42.770,0:11:46.160
 so powerful it's not necessarily the the
 
 0:11:44.540,0:11:47.960
 backend like infrastructure of the whole
 
 0:11:46.160,0:11:49.490
 thing is because they have spent years
 
 0:11:47.960,0:11:50.960
 and years and millions and millions of
 
 0:11:49.490,0:11:53.510
 dollars to make sure that the dot-com
 
 0:11:50.960,0:11:54.620
 the app the echo everything is perfect
 
 0:11:53.510,0:11:56.450
 and that's one of the reasons we just go
 
 0:11:54.620,0:11:58.490
 there because search is amazing on there
 
 0:11:56.450,0:11:59.810
 it's easy to find the Buy button we know
 
 0:11:58.490,0:12:02.270
 how to do it our credit card information
 
 0:11:59.810,0:12:03.800
 is saved it's all good and now we have
 
 0:12:02.270,0:12:06.080
 this whole thing where we might not it
 
 0:12:03.800,0:12:07.520
 like consumers don't like to go other
 
 0:12:06.080,0:12:08.930
 platforms besides Amazon because you got
 
 0:12:07.520,0:12:10.160
 to go register your account you got to
 
 0:12:08.930,0:12:12.110
 re-enter your credit card number you
 
 0:12:10.160,0:12:13.940
 have to do all these things and usually
 
 0:12:12.110,0:12:15.560
 these smaller companies don't
 
 0:12:13.940,0:12:18.380
 necessarily have the infrastructure in
 
 0:12:15.560,0:12:19.730
 order to build out the great user
 
 0:12:18.380,0:12:21.620
 experience that Amazon has spent
 
 0:12:19.730,0:12:23.180
 hundreds of millions of dollars on and
 
 0:12:21.620,0:12:24.380
 so I Shopify is so amazing is because
 
 0:12:23.180,0:12:26.060
 they try to take a little bit of the
 
 0:12:24.380,0:12:28.490
 weight off of like the small retailers
 
 0:12:26.060,0:12:29.960
 and give them that but I worry that yes
 
 0:12:28.490,0:12:32.210
 at its core this is going to be an
 
 0:12:29.960,0:12:33.680
 amazing idea how ever are they gonna
 
 0:12:32.210,0:12:35.000
 realize the needs of the consumer today
 
 0:12:33.680,0:12:36.680
 and build an experience that people
 
 0:12:35.000,0:12:39.050
 actually want to be in have you ever
 
 0:12:36.680,0:12:42.140
 shopped rural are Gilt Groupe I haven't
 
 0:12:39.050,0:12:44.420
 though so long time ago yeah I guess I I
 
 0:12:42.140,0:12:46.700
 think you're you're right Carter and
 
 0:12:44.420,0:12:47.660
 they do have a huge they do have a huge
 
 0:12:46.700,0:12:50.750
 task at hand
 
 0:12:47.660,0:12:53.870
 however Amazon does is not great at
 
 0:12:50.750,0:12:55.610
 apparel shopping so true and even though
 
 0:12:53.870,0:12:58.010
 the search is great if you know exactly
 
 0:12:55.610,0:12:59.870
 what you like when you're talking
 
 0:12:58.010,0:13:02.060
 apparel and you're talking people
 
 0:12:59.870,0:13:03.830
 there's a significant market for this
 
 0:13:02.060,0:13:06.560
 outlet mall shopping and for this
 
 0:13:03.830,0:13:10.640
 consumer who doesn't care if I get the J
 
 0:13:06.560,0:13:12.740
 Brand Jeans from last year if I am now
 
 0:13:10.640,0:13:15.650
 what I love about this is that now I'm
 
 0:13:12.740,0:13:19.220
 able to I know my brands that I like
 
 0:13:15.650,0:13:19.950
 they carry the premium brands and I can
 
 0:13:19.220,0:13:21.630
 go now
 
 0:13:19.950,0:13:24.870
 online instead of just shopping the
 
 0:13:21.630,0:13:27.390
 traditional like Nordstrom Rack going to
 
 0:13:24.870,0:13:30.990
 a Marshalls or to a t.j.maxx now you
 
 0:13:27.390,0:13:33.240
 have a whole world of products in a
 
 0:13:30.990,0:13:34.950
 whole an easy database to search like
 
 0:13:33.240,0:13:36.930
 even as it stands right now it's still
 
 0:13:34.950,0:13:39.180
 pretty great the shopping experience is
 
 0:13:36.930,0:13:41.790
 not bad as as someone who's shopped a
 
 0:13:39.180,0:13:44.400
 Nordstrom Rack or Saks off fifth kind of
 
 0:13:41.790,0:13:46.830
 site this off price market I think is
 
 0:13:44.400,0:13:48.930
 this is going to be huge for them
 
 0:13:46.830,0:13:50.220
 they're gonna be able to clear inventory
 
 0:13:48.930,0:13:52.350
 they're gonna be able to reallocate
 
 0:13:50.220,0:13:54.150
 resources at these outlet malls who are
 
 0:13:52.350,0:13:56.250
 not as busy during the week when they
 
 0:13:54.150,0:13:58.230
 don't have the high traffic like they do
 
 0:13:56.250,0:14:01.290
 on the weekends I think there's a lot of
 
 0:13:58.230,0:14:02.820
 a lot of opportunity and a lot of
 
 0:14:01.290,0:14:04.860
 efficiencies that are going to be found
 
 0:14:02.820,0:14:06.780
 from this can I make one quick
 
 0:14:04.860,0:14:08.760
 comparison to maybe debunk myself so you
 
 0:14:06.780,0:14:10.710
 brought up an interesting point of the
 
 0:14:08.760,0:14:12.120
 value that these types of stores are
 
 0:14:10.710,0:14:14.220
 bringing the consumer is the thrill of
 
 0:14:12.120,0:14:16.320
 the hunt and the potential great deal is
 
 0:14:14.220,0:14:18.810
 that accurate or am i coming I think it
 
 0:14:16.320,0:14:20.520
 was at one point I think now this this
 
 0:14:18.810,0:14:23.520
 is gonna change that like now you have
 
 0:14:20.520,0:14:24.930
 an it's easier to find that good deal I
 
 0:14:23.520,0:14:26.460
 just think if you look at the discount
 
 0:14:24.930,0:14:28.320
 outlets like if you look at you know
 
 0:14:26.460,0:14:30.090
 some of these you know some rack or
 
 0:14:28.320,0:14:31.200
 whatever like their stores kind of
 
 0:14:30.090,0:14:32.730
 potential like this websites gonna be
 
 0:14:31.200,0:14:34.650
 they're not focused on having it being
 
 0:14:32.730,0:14:36.330
 the nicest store in the world well it
 
 0:14:34.650,0:14:37.440
 perfectly organized that's kind of the
 
 0:14:36.330,0:14:39.420
 thrill the hunt a little bit if you
 
 0:14:37.440,0:14:40.500
 think about it and like you know an
 
 0:14:39.420,0:14:42.000
 you're shaking your head I don't know if
 
 0:14:40.500,0:14:43.830
 that's accurate I'm just trying to think
 
 0:14:42.000,0:14:45.300
 maybe there is a little bit of parallel
 
 0:14:43.830,0:14:47.880
 here where consumers are gonna have more
 
 0:14:45.300,0:14:49.680
 grace let's say for not the most perfect
 
 0:14:47.880,0:14:51.780
 online experience knowing the fact
 
 0:14:49.680,0:14:53.730
 they're gonna get the products they want
 
 0:14:51.780,0:14:55.140
 at a really good price I think okay so I
 
 0:14:53.730,0:14:57.600
 think I'll jump in here I think that
 
 0:14:55.140,0:14:58.860
 they a couple things I love doing this -
 
 0:14:57.600,0:15:01.350
 god I love doing this because I can just
 
 0:14:58.860,0:15:02.970
 sit back and like any of us can do it -
 
 0:15:01.350,0:15:04.200
 we sit back listen to the others to
 
 0:15:02.970,0:15:05.640
 debate the issue and then you kind of
 
 0:15:04.200,0:15:08.250
 form your own opinion off it - which is
 
 0:15:05.640,0:15:10.650
 so fun but I love the move for a couple
 
 0:15:08.250,0:15:12.060
 reasons one I mean I wrote about it's so
 
 0:15:10.650,0:15:14.160
 funny because I wrote this exact thing
 
 0:15:12.060,0:15:16.110
 in Forbes last week and somebody just
 
 0:15:14.160,0:15:17.940
 did it like that is so cool like I was
 
 0:15:16.110,0:15:20.070
 like why don't malls make their own
 
 0:15:17.940,0:15:21.510
 digital marketplaces because their
 
 0:15:20.070,0:15:22.440
 physical marketplaces already why don't
 
 0:15:21.510,0:15:24.450
 they make digital ones so they've just
 
 0:15:22.440,0:15:25.650
 done it right that's really cool
 
 0:15:24.450,0:15:27.030
 the other thing that I didn't think
 
 0:15:25.650,0:15:29.910
 about and that you just brought up which
 
 0:15:27.030,0:15:31.710
 is awesome is this actually gives you
 
 0:15:29.910,0:15:33.180
 unlike Amazon it actually gives you
 
 0:15:31.710,0:15:33.810
 confidence in the quality of the
 
 0:15:33.180,0:15:36.060
 products
 
 0:15:33.810,0:15:37.649
 because the products in the companies
 
 0:15:36.060,0:15:39.209
 available in that marketplace are all
 
 0:15:37.649,0:15:40.740
 certified by those brands and companies
 
 0:15:39.209,0:15:42.449
 that are in those marketplaces so the
 
 0:15:40.740,0:15:43.379
 stuff they're selling is good stuff but
 
 0:15:42.449,0:15:44.399
 you don't have to worry about the
 
 0:15:43.379,0:15:45.810
 counterfeits you don't have to worry
 
 0:15:44.399,0:15:47.100
 about the balloon you know what's coming
 
 0:15:45.810,0:15:48.930
 from the store you already trust yeah
 
 0:15:47.100,0:15:50.759
 exactly yeah there's a lot of it there's
 
 0:15:48.930,0:15:51.779
 a lot of value now quarter I think
 
 0:15:50.759,0:15:53.490
 you're bringing up good points too
 
 0:15:51.779,0:15:55.740
 because the Achilles heels to me are a
 
 0:15:53.490,0:15:57.449
 couple fronts number one I still think
 
 0:15:55.740,0:15:59.129
 the UX on this is really hard it's why
 
 0:15:57.449,0:16:01.439
 there's never been an e-commerce model
 
 0:15:59.129,0:16:03.149
 that's really worked for the treasure
 
 0:16:01.439,0:16:04.740
 hunt bargain type deal it's why we've
 
 0:16:03.149,0:16:06.329
 talked about how to G X and those kinds
 
 0:16:04.740,0:16:08.579
 of things and Costco even continued to
 
 0:16:06.329,0:16:10.019
 be successful it's hard to do from a UX
 
 0:16:08.579,0:16:11.970
 design perspective the closest thing
 
 0:16:10.019,0:16:13.980
 that's been done is what these guys have
 
 0:16:11.970,0:16:16.620
 really specialized on in the past in my
 
 0:16:13.980,0:16:18.149
 opinion which is the deal buy so
 
 0:16:16.620,0:16:19.769
 ecommerce works great for deal buys it's
 
 0:16:18.149,0:16:21.660
 like here's our hot thing but when
 
 0:16:19.769,0:16:23.069
 you're having to like treasure hunt or
 
 0:16:21.660,0:16:25.649
 pick and pack of things that aren't
 
 0:16:23.069,0:16:27.809
 stable in your assortment and buy stable
 
 0:16:25.649,0:16:29.430
 I mean like they're consistently it's
 
 0:16:27.809,0:16:30.839
 hard for people to know how to find and
 
 0:16:29.430,0:16:33.389
 browse what they want in that experience
 
 0:16:30.839,0:16:36.300
 so that part is tricky it's not
 
 0:16:33.389,0:16:38.069
 unsolvable but it's hard the second
 
 0:16:36.300,0:16:39.480
 piece is I think coordinating that
 
 0:16:38.069,0:16:41.279
 across all the purveyors and these
 
 0:16:39.480,0:16:42.899
 marketplaces is still challenging so
 
 0:16:41.279,0:16:44.339
 you've got the logistical dynamics of
 
 0:16:42.899,0:16:46.050
 that in terms of how inventory is gonna
 
 0:16:44.339,0:16:48.600
 get moved and coordinated which i think
 
 0:16:46.050,0:16:51.839
 is hard and then third is I think Carter
 
 0:16:48.600,0:16:53.160
 what you said is also the physical
 
 0:16:51.839,0:16:55.290
 architecture of this thing matters too
 
 0:16:53.160,0:16:56.990
 so the thing I see is like I'm like 280
 
 0:16:55.290,0:16:59.399
 million dollars one that seems like a
 
 0:16:56.990,0:17:00.899
 lot of money like do you really need to
 
 0:16:59.399,0:17:03.209
 invest that much money to do what we're
 
 0:17:00.899,0:17:04.289
 talking about it might even make more
 
 0:17:03.209,0:17:06.329
 sense to build it straight from the
 
 0:17:04.289,0:17:07.890
 ground up but I don't know and then -
 
 0:17:06.329,0:17:09.419
 how are you combining the physical
 
 0:17:07.890,0:17:11.520
 elements of this how are you making more
 
 0:17:09.419,0:17:13.740
 concierge services available at these
 
 0:17:11.520,0:17:15.780
 types of malls like where's the pickup
 
 0:17:13.740,0:17:17.939
 points where's curbside other locker
 
 0:17:15.780,0:17:20.280
 services are we pooling any type of
 
 0:17:17.939,0:17:21.510
 operational dynamics here at these malls
 
 0:17:20.280,0:17:23.100
 for these retailers you're gonna be
 
 0:17:21.510,0:17:26.159
 selling their things on these websites
 
 0:17:23.100,0:17:28.110
 if that doesn't happen a lot of this
 
 0:17:26.159,0:17:30.390
 could fall flat because you could fall
 
 0:17:28.110,0:17:31.530
 back into a bad situation qox you might
 
 0:17:30.390,0:17:33.750
 not be given the speed and convenience
 
 0:17:31.530,0:17:34.740
 of the user experience on the physical
 
 0:17:33.750,0:17:36.840
 side if you want to go there and just
 
 0:17:34.740,0:17:38.429
 pick your stuff up quickly there's a lot
 
 0:17:36.840,0:17:41.039
 of things that could still go wrong with
 
 0:17:38.429,0:17:45.960
 this even though in principle I like it
 
 0:17:41.039,0:17:47.430
 I respond go for it I see you guys keep
 
 0:17:45.960,0:17:50.070
 talking about UX you guys
 
 0:17:47.430,0:17:52.440
 the sights are not that bad and there's
 
 0:17:50.070,0:17:54.690
 not a lot of work to like it's not why
 
 0:17:52.440,0:17:57.030
 is no I don't TJX online they are
 
 0:17:54.690,0:17:58.830
 marshals just started a website that's
 
 0:17:57.030,0:18:01.320
 our today but but why is no one done it
 
 0:17:58.830,0:18:03.540
 well I think that the key thing here you
 
 0:18:01.320,0:18:05.670
 guys think about outlet malls and what
 
 0:18:03.540,0:18:07.620
 they're selling I can't tell you the
 
 0:18:05.670,0:18:09.930
 exact percentage but it's it's mostly
 
 0:18:07.620,0:18:12.240
 apparel and footwear you have your you
 
 0:18:09.930,0:18:14.220
 have your few like cooking stores or
 
 0:18:12.240,0:18:16.890
 whatever in the but like you guys
 
 0:18:14.220,0:18:18.150
 they're doing a pair of well now and and
 
 0:18:16.890,0:18:20.520
 it's not like though it's not the
 
 0:18:18.150,0:18:23.070
 one-off treasure hunt for the apparel as
 
 0:18:20.520,0:18:24.780
 much as it is the other stuff that's in
 
 0:18:23.070,0:18:26.460
 the Marshalls and TJ Maxx that make it
 
 0:18:24.780,0:18:27.840
 hard you're right and it's a little bit
 
 0:18:26.460,0:18:29.460
 different than that stuff - you're right
 
 0:18:27.840,0:18:30.600
 your point there's gonna be more of it -
 
 0:18:29.460,0:18:31.890
 yeah I mean the trend that there's gonna
 
 0:18:30.600,0:18:34.440
 be more stuff going out let as these
 
 0:18:31.890,0:18:37.560
 businesses go down I just don't do that
 
 0:18:34.440,0:18:39.990
 I that's my I think that they're your
 
 0:18:37.560,0:18:42.690
 points are valid both of you but I just
 
 0:18:39.990,0:18:45.240
 I think it's not as difficult to make
 
 0:18:42.690,0:18:47.670
 this happen in a way that a person like
 
 0:18:45.240,0:18:49.830
 me who will shop these this site and who
 
 0:18:47.670,0:18:52.140
 has shot this site like it's already not
 
 0:18:49.830,0:18:52.560
 terrible like it can only go up from
 
 0:18:52.140,0:18:55.050
 here
 
 0:18:52.560,0:18:56.190
 and now that I have access to so much
 
 0:18:55.050,0:18:57.330
 more product like the biggest
 
 0:18:56.190,0:18:59.400
 disappointment when you're shopping
 
 0:18:57.330,0:19:01.440
 through a lot of guilt or any of these
 
 0:18:59.400,0:19:04.140
 sites is that the product is not in my
 
 0:19:01.440,0:19:06.480
 size or they run out fast so now that I
 
 0:19:04.140,0:19:08.010
 have access to what's in the physical
 
 0:19:06.480,0:19:10.500
 stores and I don't have to go to an
 
 0:19:08.010,0:19:12.360
 awful street like outlet mall I love it
 
 0:19:10.500,0:19:14.130
 I think I'm with you I mean I I know
 
 0:19:12.360,0:19:16.020
 we're vehemently arguing this especially
 
 0:19:14.130,0:19:18.180
 if you're watching on YouTube but
 
 0:19:16.020,0:19:20.400
 fingers are pointed everything but like
 
 0:19:18.180,0:19:21.660
 but like I'm with you I think I think
 
 0:19:20.400,0:19:24.150
 it's the right investment to make if
 
 0:19:21.660,0:19:26.220
 anything I would say all right guys you
 
 0:19:24.150,0:19:28.080
 know especially double down on what
 
 0:19:26.220,0:19:30.420
 you're doing on the architecture side
 
 0:19:28.080,0:19:32.190
 and the infrastructure side of the
 
 0:19:30.420,0:19:33.300
 actual malls themselves get some people
 
 0:19:32.190,0:19:34.650
 in here that can help you on the
 
 0:19:33.300,0:19:37.170
 experience design side of how that
 
 0:19:34.650,0:19:38.790
 should work and make this thing work yes
 
 0:19:37.170,0:19:40.260
 it could work is what you're saying yeah
 
 0:19:38.790,0:19:41.760
 the connection of all the physical
 
 0:19:40.260,0:19:44.250
 stores is I think the hardest part of
 
 0:19:41.760,0:19:45.390
 this but I digress let's go time and
 
 0:19:44.250,0:19:47.220
 there may be people available for that
 
 0:19:45.390,0:19:49.950
 you guys you guys know who won't be
 
 0:19:47.220,0:19:54.030
 shopping at these stores LeBron James
 
 0:19:49.950,0:19:55.800
 and maverick Carter Carter's brand
 
 0:19:54.030,0:19:57.900
 uninterrupted launched a new Nike
 
 0:19:55.800,0:19:58.500
 sneaker collection and e-commerce store
 
 0:19:57.900,0:20:01.049
 so that's right
 
 0:19:58.500,0:20:02.789
 so maverick LeBrons media company on
 
 0:20:01.049,0:20:04.590
 Upton has hit a new milestone this week
 
 0:20:02.789,0:20:07.049
 announcing a new collaboration with Nike
 
 0:20:04.590,0:20:08.879
 that will release on October 7th through
 
 0:20:07.049,0:20:10.470
 uninterrupted newly launched ecommerce
 
 0:20:08.879,0:20:12.690
 store the collection which will include
 
 0:20:10.470,0:20:14.489
 uninterrupted branded Air Force Ones and
 
 0:20:12.690,0:20:17.610
 apparel items such as hoodies socks
 
 0:20:14.489,0:20:19.139
 shorts and hats so the launches media
 
 0:20:17.610,0:20:21.809
 company the idea is all been around
 
 0:20:19.139,0:20:23.519
 empowerment and and the foundation
 
 0:20:21.809,0:20:25.710
 really is kind of based on that so
 
 0:20:23.519,0:20:27.899
 maverick are states in the expansion of
 
 0:20:25.710,0:20:30.149
 retail also represent an expansion of
 
 0:20:27.899,0:20:32.190
 how uninterrupted sees itself as a role
 
 0:20:30.149,0:20:34.049
 in promoting this type of empowerment
 
 0:20:32.190,0:20:35.759
 the releasing of the products in apparel
 
 0:20:34.049,0:20:37.769
 is being used as a vehicle to further
 
 0:20:35.759,0:20:39.090
 the emotional connection between
 
 0:20:37.769,0:20:40.649
 consumers in the brand especially
 
 0:20:39.090,0:20:42.690
 through personalized products such as
 
 0:20:40.649,0:20:44.789
 the Air Force ones as well as allow
 
 0:20:42.690,0:20:46.169
 maverick and LeBron and their audience
 
 0:20:44.789,0:20:54.539
 to get to know each other better
 
 0:20:46.169,0:20:56.669
 Wow that last line was Nike maverick
 
 0:20:54.539,0:20:59.519
 Carter LeBron James new e-commerce
 
 0:20:56.669,0:21:01.440
 environment I love it I absolutely what
 
 0:20:59.519,0:21:04.049
 do you guys think it's the glossier of
 
 0:21:01.440,0:21:09.450
 footwear it's this is taking that model
 
 0:21:04.049,0:21:11.190
 and like yeah it's taking culture and
 
 0:21:09.450,0:21:12.600
 applying it with Commerce in the
 
 0:21:11.190,0:21:13.889
 background and it's absolutely amazing
 
 0:21:12.600,0:21:15.659
 this is what I love about it is that
 
 0:21:13.889,0:21:17.070
 consumers are actually going to look to
 
 0:21:15.659,0:21:19.470
 these icons and look to this platform
 
 0:21:17.070,0:21:20.789
 for advice and for inspiration and you
 
 0:21:19.470,0:21:22.230
 know what if you want to buy from them
 
 0:21:20.789,0:21:24.029
 is they're in the background awesome
 
 0:21:22.230,0:21:25.889
 right mm-hmm yeah I think it's taking
 
 0:21:24.029,0:21:28.889
 the text getting to a level now where
 
 0:21:25.889,0:21:31.529
 it's so reliable or it will become so
 
 0:21:28.889,0:21:33.419
 reliable that the actual authorities you
 
 0:21:31.529,0:21:35.039
 know whether it's an Emily Weiss or in
 
 0:21:33.419,0:21:36.779
 reality especially in the athletic world
 
 0:21:35.039,0:21:38.489
 like LeBron James Michael Jordan those
 
 0:21:36.779,0:21:40.049
 guys it's just gonna be up to business
 
 0:21:38.489,0:21:42.029
 managed to decide how they want to seat
 
 0:21:40.049,0:21:44.549
 it and just make all this thing of what
 
 0:21:42.029,0:21:46.379
 they want to be ugly yeah Ryan's toy
 
 0:21:44.549,0:21:48.960
 review I mean like anybody can do this
 
 0:21:46.379,0:21:50.399
 now and it's it this is I mean damn I
 
 0:21:48.960,0:21:52.470
 mean this is like the shot heard around
 
 0:21:50.399,0:21:55.649
 the world in my opinion this is this is
 
 0:21:52.470,0:21:56.999
 a big deal the sneakers cool - yeah Emma
 
 0:21:55.649,0:21:59.009
 the intern loves it by the way for those
 
 0:21:56.999,0:22:01.409
 listening and hear and here's the thing
 
 0:21:59.009,0:22:03.330
 if we zoom back to Story number what -
 
 0:22:01.409,0:22:04.859
 were just talking about yeah like you
 
 0:22:03.330,0:22:05.970
 know it sounds like kinda we're talking
 
 0:22:04.859,0:22:07.259
 out of both sides of our mouth here a
 
 0:22:05.970,0:22:09.330
 little bit but I think at the end of the
 
 0:22:07.259,0:22:11.190
 day the purpose of the story is the fact
 
 0:22:09.330,0:22:13.559
 that they have a brand that's instantly
 
 0:22:11.190,0:22:14.759
 loved and instantly notable and they're
 
 0:22:13.559,0:22:16.349
 turning on e-commerce in the back
 
 0:22:14.759,0:22:17.940
 around and doing it probably pretty
 
 0:22:16.349,0:22:19.019
 efficiently yeah you're still not do I
 
 0:22:17.940,0:22:20.609
 still don't think you're gonna do this
 
 0:22:19.019,0:22:22.199
 kind of stuff for mass you know
 
 0:22:20.609,0:22:23.879
 consumption like this is still like
 
 0:22:22.199,0:22:25.829
 high-end premium consumption but which
 
 0:22:23.879,0:22:27.479
 many many people will aspire to you
 
 0:22:25.829,0:22:29.159
 totally don't get me wrong so it's still
 
 0:22:27.479,0:22:30.119
 mass appeal it's a completely different
 
 0:22:29.159,0:22:31.979
 product but there's still a lot of
 
 0:22:30.119,0:22:34.229
 retail to be done through writer means
 
 0:22:31.979,0:22:35.609
 what is also interesting yeah I mean
 
 0:22:34.229,0:22:37.289
 you're gonna have to help me because you
 
 0:22:35.609,0:22:42.779
 know my sports knowledge is very limited
 
 0:22:37.289,0:22:45.119
 but so they got they got a lawmaker in
 
 0:22:42.779,0:22:47.190
 California to sign the bill on their
 
 0:22:45.119,0:22:49.349
 show did you see that so that college
 
 0:22:47.190,0:22:54.119
 athletes can get money from their name
 
 0:22:49.349,0:22:57.029
 and the that was side on their on their
 
 0:22:54.119,0:22:59.489
 show and so now you take every one of
 
 0:22:57.029,0:23:01.409
 those college athletes and you open up
 
 0:22:59.489,0:23:03.449
 this platform to each one of them who
 
 0:23:01.409,0:23:06.559
 now have the ability to move their name
 
 0:23:03.449,0:23:08.999
 and likeness like we'll see so many of
 
 0:23:06.559,0:23:10.139
 you think LeBron James calls you and
 
 0:23:08.999,0:23:11.729
 says hey I think you should sign that
 
 0:23:10.139,0:23:13.409
 pill huh my show you're like sweet
 
 0:23:11.729,0:23:16.109
 LeBron be right there no problem yeah
 
 0:23:13.409,0:23:16.589
 here I come yeah Wow yeah that was
 
 0:23:16.109,0:23:18.569
 pretty crazy
 
 0:23:16.589,0:23:19.829
 now Story number four though is even
 
 0:23:18.569,0:23:21.089
 crazier
 
 0:23:19.829,0:23:22.949
 well Story number four it's one of my
 
 0:23:21.089,0:23:24.779
 favorite topics obviously Instagram and
 
 0:23:22.949,0:23:26.999
 shopping slamming together so Instagram
 
 0:23:24.779,0:23:28.709
 is piloting a new products called
 
 0:23:26.999,0:23:30.690
 instant product launch notification
 
 0:23:28.709,0:23:32.069
 service enabling consumers to step up
 
 0:23:30.690,0:23:33.899
 automatic reminders about upcoming
 
 0:23:32.069,0:23:36.329
 product releases through Instagram
 
 0:23:33.899,0:23:37.829
 shopping so the product is actually
 
 0:23:36.329,0:23:39.809
 launched through an Instagram sticker or
 
 0:23:37.829,0:23:41.339
 through a button on the actual feed but
 
 0:23:39.809,0:23:43.079
 it allows people to do is allows people
 
 0:23:41.339,0:23:44.489
 to set up a reminder to get a
 
 0:23:43.079,0:23:47.429
 notification when the product is
 
 0:23:44.489,0:23:48.929
 actually available for purchase now this
 
 0:23:47.429,0:23:51.149
 is genius on a couple different sides
 
 0:23:48.929,0:23:52.709
 from a consumer standpoint it's really
 
 0:23:51.149,0:23:54.179
 amazing because now I don't have to
 
 0:23:52.709,0:23:55.919
 remember that hey tomorrow morning at 8
 
 0:23:54.179,0:23:57.749
 a.m. that product that I really want is
 
 0:23:55.919,0:23:59.159
 gonna be available so I better be on the
 
 0:23:57.749,0:24:01.259
 app ready to go even though I probably
 
 0:23:59.159,0:24:03.389
 already am thanks to instagrams usage
 
 0:24:01.259,0:24:05.039
 rates right but from a shopping
 
 0:24:03.389,0:24:06.959
 standpoint this is absolutely incredible
 
 0:24:05.039,0:24:09.359
 Instagram is utilizing kind of this
 
 0:24:06.959,0:24:11.249
 trend in drops and scarcity and they're
 
 0:24:09.359,0:24:13.559
 building products around it allowing
 
 0:24:11.249,0:24:16.440
 people who are selling on the platform
 
 0:24:13.559,0:24:18.539
 to not only trigger tons of sales or an
 
 0:24:16.440,0:24:20.219
 avalanche of sales from a consumer but
 
 0:24:18.539,0:24:22.049
 Instagram now has a reason for people to
 
 0:24:20.219,0:24:23.789
 come back onto the app in moments where
 
 0:24:22.049,0:24:25.799
 they might not be actually interacting
 
 0:24:23.789,0:24:27.779
 with them so think of the capability
 
 0:24:25.799,0:24:28.300
 that is going to really the opportunity
 
 0:24:27.779,0:24:30.310
 that will come in
 
 0:24:28.300,0:24:32.080
 to play now that you're really having
 
 0:24:30.310,0:24:33.250
 this meaningful trigger to jump back
 
 0:24:32.080,0:24:34.780
 into the platform more than you might
 
 0:24:33.250,0:24:37.420
 not already be so scale one to ten
 
 0:24:34.780,0:24:39.190
 Carter how cool is this it it I wouldn't
 
 0:24:37.420,0:24:41.620
 say it's cool here's the thing it's it's
 
 0:24:39.190,0:24:44.170
 not flashy it's a very basic concept
 
 0:24:41.620,0:24:46.210
 like it's just a notification the basic
 
 0:24:44.170,0:24:48.430
 works the point being though is it works
 
 0:24:46.210,0:24:51.280
 and we see the consistent are the
 
 0:24:48.430,0:24:53.980
 continued movement towards more more
 
 0:24:51.280,0:24:55.960
 shopping features and unlocking just
 
 0:24:53.980,0:24:57.100
 little things like this means huge huge
 
 0:24:55.960,0:24:58.810
 things for some of their you know I
 
 0:24:57.100,0:25:00.400
 think Nike and Adidas are both part of
 
 0:24:58.810,0:25:02.410
 the pilot program I mean think about
 
 0:25:00.400,0:25:04.180
 shoe drops like if we go back to Story
 
 0:25:02.410,0:25:05.830
 number three all of a sudden now like
 
 0:25:04.180,0:25:07.180
 why would you drop it anywhere else like
 
 0:25:05.830,0:25:08.740
 why would you drop a product anywhere
 
 0:25:07.180,0:25:10.150
 else you have everything you need on
 
 0:25:08.740,0:25:11.290
 Instagram you have saved payment
 
 0:25:10.150,0:25:13.480
 information you for filling through
 
 0:25:11.290,0:25:14.500
 Instagram your your your advertising
 
 0:25:13.480,0:25:17.020
 through them so you're doing paid media
 
 0:25:14.500,0:25:18.730
 and every single person who's signed up
 
 0:25:17.020,0:25:21.070
 for a drop notification is gonna get it
 
 0:25:18.730,0:25:23.050
 at the same time making this what was
 
 0:25:21.070,0:25:25.720
 once a physical footprint or physical
 
 0:25:23.050,0:25:27.100
 stores kind of golden age of drops now
 
 0:25:25.720,0:25:28.960
 is gonna happen all on Instagram a
 
 0:25:27.100,0:25:30.790
 platform that their fans know and love
 
 0:25:28.960,0:25:34.240
 and live on three to four hours a day so
 
 0:25:30.790,0:25:36.550
 Carter not being as cool as you are and
 
 0:25:34.240,0:25:38.620
 not like the last thing I think I tried
 
 0:25:36.550,0:25:40.980
 to go online for Dubai was concert
 
 0:25:38.620,0:25:44.980
 tickets and that was a long time ago
 
 0:25:40.980,0:25:47.620
 what does this do though for the the
 
 0:25:44.980,0:25:50.830
 like the whole drop concept like if if
 
 0:25:47.620,0:25:52.780
 now those cool people who you know knew
 
 0:25:50.830,0:25:54.850
 about a sneaker drop and there's only a
 
 0:25:52.780,0:25:56.860
 hundred fifty pairs of sneakers like is
 
 0:25:54.850,0:25:58.540
 this gonna are those people are gonna be
 
 0:25:56.860,0:26:00.010
 like well this sucks now there's five
 
 0:25:58.540,0:26:02.530
 hundred thousand people that know about
 
 0:26:00.010,0:26:05.140
 it and or is it just an opportunity for
 
 0:26:02.530,0:26:07.000
 brands to put out more like what what
 
 0:26:05.140,0:26:09.910
 happens to the drop culture now that
 
 0:26:07.000,0:26:12.730
 this is being like democratized across
 
 0:26:09.910,0:26:14.320
 Instagram I think you'll well I think
 
 0:26:12.730,0:26:16.750
 each brand will probably play that in a
 
 0:26:14.320,0:26:18.430
 way that they would like yeah I I get
 
 0:26:16.750,0:26:20.380
 what you're saying is like we used to
 
 0:26:18.430,0:26:22.000
 launch 150 pairs in New York and LA in
 
 0:26:20.380,0:26:23.530
 Miami but all of a sudden a bunch of
 
 0:26:22.000,0:26:25.360
 kids in Tennessee potentially are going
 
 0:26:23.530,0:26:28.300
 to get all the shoes yeah I think though
 
 0:26:25.360,0:26:29.970
 when you look at brands spreading beyond
 
 0:26:28.300,0:26:32.740
 like the epicenters of culture
 
 0:26:29.970,0:26:34.240
 democratization is pretty amazing now
 
 0:26:32.740,0:26:35.920
 they have to be careful of how do you
 
 0:26:34.240,0:26:37.870
 not water down you know the true value
 
 0:26:35.920,0:26:39.460
 of like oh this shoe is in New York shoe
 
 0:26:37.870,0:26:40.930
 engines in New York doesn't mean they're
 
 0:26:39.460,0:26:41.860
 not gonna do incredible activations in
 
 0:26:40.930,0:26:42.130
 New York City it doesn't mean they're
 
 0:26:41.860,0:26:44.170
 not
 
 0:26:42.130,0:26:45.400
 do all these celebrity appearances and
 
 0:26:44.170,0:26:47.350
 endorsements and all that kind of stuff
 
 0:26:45.400,0:26:49.780
 but you're doing is you're making the
 
 0:26:47.350,0:26:51.760
 act of actually purchasing those drops
 
 0:26:49.780,0:26:53.140
 something that is just a couple taps
 
 0:26:51.760,0:26:54.880
 away on a platform that they know and
 
 0:26:53.140,0:26:56.050
 love and not a delta flight to New
 
 0:26:54.880,0:26:57.550
 York's to do to try to get those shoes
 
 0:26:56.050,0:26:58.960
 well and you have to look at it not as a
 
 0:26:57.550,0:27:00.340
 point in tattoo I think you know from
 
 0:26:58.960,0:27:02.260
 then I'd say from our spirits as
 
 0:27:00.340,0:27:04.720
 retailers what I think about this too is
 
 0:27:02.260,0:27:06.550
 that data actually over time becomes
 
 0:27:04.720,0:27:08.500
 inherently better and more valuable to
 
 0:27:06.550,0:27:09.880
 so every time you try to do this you
 
 0:27:08.500,0:27:11.920
 know how many people are signing up to
 
 0:27:09.880,0:27:13.060
 get notified of the drop so then you get
 
 0:27:11.920,0:27:15.040
 a better idea from an inventory
 
 0:27:13.060,0:27:16.570
 forecasting perspective how big is big
 
 0:27:15.040,0:27:18.160
 as you do these different types of
 
 0:27:16.570,0:27:19.660
 things which that type of data still is
 
 0:27:18.160,0:27:21.370
 kind of ephemeral because you don't know
 
 0:27:19.660,0:27:22.570
 exactly you have people are interested
 
 0:27:21.370,0:27:24.430
 but are they casually interested are
 
 0:27:22.570,0:27:25.600
 they really interested like this gives
 
 0:27:24.430,0:27:27.550
 you a little bit of a better estimation
 
 0:27:25.600,0:27:29.680
 of all that this happened to me by the
 
 0:27:27.550,0:27:31.930
 way I remember telling you and you
 
 0:27:29.680,0:27:35.200
 you're not cool enough Mele who's no
 
 0:27:31.930,0:27:37.240
 longer here and got no longer he's off
 
 0:27:35.200,0:27:39.100
 on his next next adventure but hope he's
 
 0:27:37.240,0:27:41.200
 doing well you guys made fun of me
 
 0:27:39.100,0:27:43.330
 because there was a Nike shoe an Air
 
 0:27:41.200,0:27:45.670
 Jordan that I wanted to buy that I
 
 0:27:43.330,0:27:46.930
 missed the timing on and thankfully I
 
 0:27:45.670,0:27:49.210
 didn't buy it because you guys talking
 
 0:27:46.930,0:27:51.670
 out of it after I showed it to you but
 
 0:27:49.210,0:27:54.340
 had this been available that she would
 
 0:27:51.670,0:27:56.170
 probably be on my foot right now so that
 
 0:27:54.340,0:27:59.320
 makes me think it's cool okay all right
 
 0:27:56.170,0:28:02.560
 fair story number five let's close this
 
 0:27:59.320,0:28:06.070
 out with what else the Kardashians the
 
 0:28:02.560,0:28:08.050
 Kardashians are launching today on
 
 0:28:06.070,0:28:11.140
 Friday a business to sell clothes from
 
 0:28:08.050,0:28:14.530
 their own closets as resale the resale
 
 0:28:11.140,0:28:17.260
 market has expanded but Kardashian
 
 0:28:14.530,0:28:20.170
 closet obviously spelled closet with a K
 
 0:28:17.260,0:28:21.310
 will allow shoppers to purchase used
 
 0:28:20.170,0:28:23.110
 items from the closets of the
 
 0:28:21.310,0:28:24.970
 Kardashians through their new online
 
 0:28:23.110,0:28:27.730
 store they're releasing they've released
 
 0:28:24.970,0:28:31.660
 a couple of items in advance of this
 
 0:28:27.730,0:28:34.270
 drop I just use drop they they've
 
 0:28:31.660,0:28:36.130
 dropped a couple of items on Instagram
 
 0:28:34.270,0:28:38.530
 so they have a whole Instagram account
 
 0:28:36.130,0:28:41.860
 dedicated to highlighting the the items
 
 0:28:38.530,0:28:43.390
 that they'll be selling but the first
 
 0:28:41.860,0:28:46.480
 few items you guys care what they are
 
 0:28:43.390,0:28:49.570
 are you hundred percent okay one of kris
 
 0:28:46.480,0:28:53.680
 Jenner's Gucci handbags that is
 
 0:28:49.570,0:28:55.900
 beautiful and athletic set from Keith
 
 0:28:53.680,0:28:58.570
 which I know Chris is going to be
 
 0:28:55.900,0:29:01.630
 they're trying to get I like it and a
 
 0:28:58.570,0:29:04.210
 pair of off-white boots who Emma the
 
 0:29:01.630,0:29:08.290
 intern just introduced the brand to
 
 0:29:04.210,0:29:13.090
 Chris today yesterday also so those are
 
 0:29:08.290,0:29:15.850
 a few name drops already I know so is
 
 0:29:13.090,0:29:17.770
 this is a store through an actual kamar
 
 0:29:15.850,0:29:18.970
 like e-commerce store or like is it
 
 0:29:17.770,0:29:20.410
 through Instagram or how are they
 
 0:29:18.970,0:29:22.060
 actually selling right now it's through
 
 0:29:20.410,0:29:24.190
 Instagram their stores they have an
 
 0:29:22.060,0:29:26.710
 Instagram page the narrative continues
 
 0:29:24.190,0:29:28.750
 here it's like why would you ever go to
 
 0:29:26.710,0:29:30.190
 a different platform when you're able to
 
 0:29:28.750,0:29:31.660
 do everything socially when the
 
 0:29:30.190,0:29:34.540
 Kardashians have like such an iconic
 
 0:29:31.660,0:29:36.520
 let's say influence on the Instagram
 
 0:29:34.540,0:29:38.020
 world like why the heck would you spin
 
 0:29:36.520,0:29:39.760
 up another shop when you can actually
 
 0:29:38.020,0:29:41.170
 just make a couple hundred thousand
 
 0:29:39.760,0:29:43.960
 dollars casually taking pictures in your
 
 0:29:41.170,0:29:46.090
 closet yes so smart I mean people will
 
 0:29:43.960,0:29:48.670
 want to buy the Kardashians items for
 
 0:29:46.090,0:29:50.680
 various reasons whether they like
 
 0:29:48.670,0:29:53.890
 fashion or other things we probably
 
 0:29:50.680,0:29:56.470
 don't need to get into but yeah it's
 
 0:29:53.890,0:29:58.750
 brilliant I mean the there's a move
 
 0:29:56.470,0:30:01.330
 going toward the resale market we know
 
 0:29:58.750,0:30:02.710
 that and we were talking again I'm gonna
 
 0:30:01.330,0:30:04.360
 say Emma's name again but we were
 
 0:30:02.710,0:30:06.430
 talking about the stories for today we
 
 0:30:04.360,0:30:08.770
 were she even mentioned you know like if
 
 0:30:06.430,0:30:10.300
 if people like the Kardashians and
 
 0:30:08.770,0:30:12.940
 people with a huge following start
 
 0:30:10.300,0:30:16.960
 getting into this market like they have
 
 0:30:12.940,0:30:18.400
 the potential possibly to give some of
 
 0:30:16.960,0:30:19.540
 these established players like the real
 
 0:30:18.400,0:30:21.700
 real run for their money
 
 0:30:19.540,0:30:23.950
 yeah if I'm the real real I'm quaking in
 
 0:30:21.700,0:30:25.540
 my boots no pun intended really on this
 
 0:30:23.950,0:30:27.310
 story I think it's you know it's
 
 0:30:25.540,0:30:29.110
 fascinating cuz it's a literally a
 
 0:30:27.310,0:30:30.850
 direct vetting of the quality of the
 
 0:30:29.110,0:30:32.350
 product hmm those people are standing
 
 0:30:30.850,0:30:33.490
 behind you could get into some games
 
 0:30:32.350,0:30:35.440
 with this too like I'm curious how many
 
 0:30:33.490,0:30:37.090
 you know do the Kardashians probably
 
 0:30:35.440,0:30:38.800
 even pay for their clothes so the cost
 
 0:30:37.090,0:30:40.810
 of goods on their business for this is
 
 0:30:38.800,0:30:43.090
 probably zero and that's probably true
 
 0:30:40.810,0:30:44.500
 of almost any celebrity so like holy
 
 0:30:43.090,0:30:45.940
 crap if this works and they get the
 
 0:30:44.500,0:30:48.040
 technology to stand this up quickly for
 
 0:30:45.940,0:30:49.690
 anybody the sing critics I think that's
 
 0:30:48.040,0:30:51.610
 the question is how will this continue
 
 0:30:49.690,0:30:53.110
 to expand and we all know that it will
 
 0:30:51.610,0:30:54.670
 continue to expand but what direction
 
 0:30:53.110,0:30:56.650
 but imagine just from an endorsement
 
 0:30:54.670,0:30:58.330
 standpoint it's like instead of just
 
 0:30:56.650,0:31:00.370
 endorsing it won't you say that you used
 
 0:30:58.330,0:31:02.230
 it and was from your closet right right
 
 0:31:00.370,0:31:03.190
 and what AG way to launch a brand
 
 0:31:02.230,0:31:04.180
 well like the college thing you were
 
 0:31:03.190,0:31:05.830
 just talking about like game or in
 
 0:31:04.180,0:31:08.640
 sneakers in the Final Four now I can
 
 0:31:05.830,0:31:11.539
 sell them the same way right you know
 
 0:31:08.640,0:31:13.710
 and put you know all kinds of provenance
 
 0:31:11.539,0:31:15.960
 bringing French back into it after last
 
 0:31:13.710,0:31:18.809
 week into the whole game as well so like
 
 0:31:15.960,0:31:20.610
 this is I these stories are just
 
 0:31:18.809,0:31:21.840
 game-changing this week like this whole
 
 0:31:20.610,0:31:23.610
 social commerce idea that we talked
 
 0:31:21.840,0:31:25.740
 about a lot this is man it's coming
 
 0:31:23.610,0:31:30.600
 faster and more furious than we ever
 
 0:31:25.740,0:31:33.240
 ever expected for sure all right well
 
 0:31:30.600,0:31:35.549
 that closes us up for the week lots of
 
 0:31:33.240,0:31:37.470
 cool stories lots of cool stories this
 
 0:31:35.549,0:31:39.330
 week so a couple of housekeeping notes
 
 0:31:37.470,0:31:40.889
 if you are interested in checking out
 
 0:31:39.330,0:31:42.690
 third house we've had a lot of cool
 
 0:31:40.889,0:31:45.179
 speakers at third house recently just
 
 0:31:42.690,0:31:48.750
 yesterday we had Julie Kaczynski who
 
 0:31:45.179,0:31:51.029
 gave a and gave a presentation in in
 
 0:31:48.750,0:31:53.250
 third house yeah Julie came she has a
 
 0:31:51.029,0:31:55.409
 company called pitch well and the
 
 0:31:53.250,0:31:58.230
 content will be available from that
 
 0:31:55.409,0:32:00.960
 event on the third house comm site for
 
 0:31:58.230,0:32:02.519
 our members shortly but Julie helps work
 
 0:32:00.960,0:32:05.639
 with everybody from startups to
 
 0:32:02.519,0:32:07.039
 established companies people within
 
 0:32:05.639,0:32:09.240
 those companies who are trying to pitch
 
 0:32:07.039,0:32:11.850
 innovation projects to executive
 
 0:32:09.240,0:32:14.220
 leadership for example did a really
 
 0:32:11.850,0:32:16.019
 great presentation yesterday on some you
 
 0:32:14.220,0:32:17.639
 know mistakes that comment common
 
 0:32:16.019,0:32:19.769
 mistakes made in pitches and then ways
 
 0:32:17.639,0:32:20.970
 to quickly turn those around yeah
 
 0:32:19.769,0:32:21.990
 absolutely and she'll be back here for
 
 0:32:20.970,0:32:22.980
 startup week next week here in
 
 0:32:21.990,0:32:24.750
 Minneapolis too so if you're not
 
 0:32:22.980,0:32:26.789
 available that content is available
 
 0:32:24.750,0:32:28.830
 online we also had Sasha Martin recently
 
 0:32:26.789,0:32:30.570
 she talked about you know what it's like
 
 0:32:28.830,0:32:32.370
 to run a high-end fashion boutique in
 
 0:32:30.570,0:32:34.649
 the age of Amazon and of course we also
 
 0:32:32.370,0:32:35.789
 had a presentation from yours truly that
 
 0:32:34.649,0:32:37.019
 I've given throughout the country this
 
 0:32:35.789,0:32:39.120
 year so if you're checking that out
 
 0:32:37.019,0:32:40.830
 remember if you're a loyal Omni talk
 
 0:32:39.120,0:32:43.049
 subscriber and listener you get a
 
 0:32:40.830,0:32:45.899
 discount to our memberships just use the
 
 0:32:43.049,0:32:48.240
 code Fast Five when you sign up and you
 
 0:32:45.899,0:32:51.299
 should be all set in addition we have
 
 0:32:48.240,0:32:52.799
 video now of our Fast Five podcast as
 
 0:32:51.299,0:32:55.200
 you've as you probably heard us allude
 
 0:32:52.799,0:32:57.600
 to that goes live on YouTube every
 
 0:32:55.200,0:32:59.460
 Saturday so if you're interested in
 
 0:32:57.600,0:33:01.289
 viewing or listening to our content via
 
 0:32:59.460,0:33:03.960
 that medium please check it out and do
 
 0:33:01.289,0:33:05.580
 so as always remember to like review and
 
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 subscribe to our podcast every
 
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 difference makes a difference our
 
 0:33:06.840,0:33:10.139
 reviews are definitely climbing so thank
 
 0:33:08.820,0:33:10.590
 you in fact if you're listening to this
 
 0:33:10.139,0:33:12.169
 right now
 
 0:33:10.590,0:33:14.669
 head on over to the YouTube channel
 
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 subscribe there as well rate review
 
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 it'll only take a few seconds and God
 
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 it'll mean a hell of a lot to both to an
 
 0:33:19.649,0:33:28.380
 especially alright
 
 0:33:22.500,0:33:29.640
 at least I needed I need at last but not
 
 0:33:28.380,0:33:31.950
 least I want to give a big shout-out to
 
 0:33:29.640,0:33:34.710
 our sponsor trigo thank you for your
 
 0:33:31.950,0:33:36.570
 ongoing support Emma the intern great
 
 0:33:34.710,0:33:38.490
 job first week Neal hope you're doing
 
 0:33:36.570,0:33:40.860
 well - and of course from everyone here
 
 0:33:38.490,0:33:44.870
 in the podcast studio from 3rd house in
 
 0:33:40.860,0:33:44.870
 Minneapolis be careful out there