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Spotlight Series: News America Marketing And The Journey to Decode The Path to Purchase [Podcast]

Omni Talk sits down with News America Marketing’s Chief Retail and Merchandising Officer, Tracey Koller and its SVP of Corporate Strategy and Development, Peter Moustakerski to discuss how the path to purchase has become more of a maze than a linear process, and how News America, in-store media, and all of us can play a role in its understanding.

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