Sneh Parmar and Nafis Azad have focused on bridging the online-offline data gap in direct-to-consumer commerce. They are integrating brand e-commerce with physical retail through technologies that showcase localized availability and facilitate consumer purchases through retailer websites. Advantages include flexible consumer options, enhanced brand visibility, and swift inventory management. Major retailers like Sephora and Nordstrom are already adopting this approach, indicating growing importance and likely increased investment in this space in upcoming years.
Supply chain company Dematic’s Kim Baudry provides an update on retail supply chain developments as companies aim to get closer to their end consumer.
Artificial intelligence (AI) is transforming how retailers operate and serve customers. To explore the implications, Omni Talk hosts Chris Walton and Anne Mezzenga recently spoke with Amanda Saunders, Senior Manager for Enterprise and Edge AI at Nvidia, a leader in AI computing platforms.
Managing digital assets has become complex for retailers due to ever-growing touchpoints. This can be mitigated by globalizing digital asset management, intelligently personalizing experiences with appropriate assets, integrating with e-commerce and apps, applying AI for automation, and analyzing performance data.