Kohl’s has announced a slew of holiday events taking place mostly online. Its centerpiece is an AI-driven “Kohl’s Storybook Magic,” where customers can type in a gift recipient’s name and personal passions to generate a poem filled with related references and gift recommendations.
The retailer is jumping into interactive social media with “Kohl’s or Coal” AR Lenses. In a press release, Kohl’s said the lenses, which are featured on Snapchat, TikTok and Meta, use platform randomization technology, which “emulates AI experiences in providing Kohl’s gift recommendations for the whole family.”
“When using the lens, users are walked through pairing gifts with their loved ones and ultimately deciding whether they will receive a Kohl’s gift or Coal,” the retailer said.Retail Dive