Customers can no longer take a fragrance off the shelf for purchase at Sephora.
The beauty giant has removed all fragrances from its stores shelves and displays, reported CNN. Tester bottles are out on display, but if customers want to buy a fragrance, they need to ask a store associate to get it for them. The move comes as retailers are reporting rising levels of retail crime. The type of higher-end fragrances that Sephora sells have long been regarded as high-theft items.
Calling the safety and security of employees and customers its “top priority,” Sephora told CNN that has increased the presence of loss prevention investigators across its stores “to minimize the threats of retail theft and to provide our shoppers with the peace of mind during their experience at Sephora. With that, Out of an abundance of caution, Sephora only displays fragrance testers in-stores.”
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 