The parent company of Ashley HomeStores has unveiled a luxury furniture store concept focused on a personalized shopping experience.
The Dufresne Spencer Group (DSG), which operates 112 Ashley stores in 11 states, has opened the first-ever location of its new retail brand, Worth & Co., in Houston, Texas. The 40,000-sq.ft. flagship is located in the city’s upscale River Oaks area. Houston is the only planned location for now, with conversations to expand the brand to additional states and cities.
Worth & Co.’s mission is to deliver an elevated and enjoyable lifestyle-driven experience by providing premier products and services with the help of knowledgeable and enthusiastic professionals, according to DSG.
Source: Chain Store Age
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