Starbucks unveiled its “Triple Shot Reinvention” strategy, which will focus on three priorities: 1) elevating the Starbucks brand, 2) strengthening the company’s digital capabilities, and 3) becoming truly global.
The strategy will be customized with “two pumps” to unlock efficiency and reinvigorate partner culture. The company said the strategy includes:
Elevating the brand through better run stores, growing the portfolio with more purpose-defined stores and accelerated renovations, and driving further product innovation.
Source: World Tea News
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