Krispy Kreme said Thursday it’s in talks to expand its partnership with McDonald’s.
The two restaurant companies began testing Big Mac eaters’ appetites for doughnuts more than a year ago at a handful of McDonald’s Kentucky locations. By March, the pilot had expanded to roughly 160 restaurants across Louisville and Lexington, Kentucky. The bigger test was meant to assess customer demand and to understand how a larger-scale launch would affect restaurant operations.
McDonald’s has been leaning into coffee — a common pairing with doughnuts — to encourage diners to visit more frequently. At the same time, the burger chain has been cutting back on its bakery items, like cinnamon rolls and blueberry muffins. And Krispy Kreme has been able to raise prices without hurting its sales because consumers are willing to splurge on affordable treats, such as fresh doughnuts.CNBC