J.Crew is building on its presence in the metaverse with a gamified, ski-themed, immersive holiday shopping experience.
In an email to Chain Store Age, J.Crew said it has opened the holiday edition of the immersive virtual store it initially opened in June 2023 and created in partnership with experiential commerce platform Obsess. The store’s virtual layout includes a Snow Lodge for women’s apparel and accessories, and a separate Ski Chalet for men’s apparel.
J.Crew’s holiday metaverse experience also features an AI Card Generator tool that allows visitors to answer a set of “this or that” questions, which will then generate a holiday greeting card based on their responses. In addition, it features an interactive 3-D ski game inspired by a vintage video game that has the player move the skier through a series of red flags to avoid trees on the path.Chain Store Age