Shopify is continuing to court bigger enterprise clients ahead of the holiday season.
Most recently, Banana Republic Home, the furniture and home decor arm of Banana Republic, has turned to Shopify to power its omnichannel experience. Banana Republic launched Banana Republic Home in September.
As part of the move, Banana Republic Home has moved its more than a dozen retail stores to the Shopify point-of-sale system. Shopify said it will be running Banana Republic Home’s e-commerce website and managing their retail locations in the U.S. with its POS platform to power in-store sales. Shop Pay’s 100 million shoppers can also now become part of Banana Republic Home’s loyalty platform.Modern Retail