The Michaels Companies is moving onto Etsy’s turf.
Following a three-month beta test, the specialty arts & crafts retailer is officially launching MakerPlace by Michaels, an online marketplace offering handmade goods, artist-led classes, how-to guides, and access to Michaels’ assortment of supplies and componentry.
The MakerPlace marketplace features dozens of categories of handmade items, including jewelry, home décor, art, accessories, crafting arts, bath and beauty and clothing. The site also offers access to maker-led classes and how-to’s. At launch, MakerPlace sellers have listed hundreds of thousands of SKUs alongside classes and how-to’s for all skill levels.Chain Store Age